0
J.R. Atkins
Something Different Companies
Author | Speaker | Consultant
Social Media, Mobile Apps, Sales & Marketing
This ...
It all started with Social Media
 Communication Platform
 Both ways - Dialogue - Listening
 Energizing your audience
 ...
Mobile Apps
 Social became mobile
 All the information of the world, at your
finger tips, with you always
 Are you ever...
Let’s look at the Numbers
 6,835,000,000 Global Cellphone Subscribers
(Global Population 7,094,000,000)
 1,171,000,000 G...
Operating
System
2012
sales
(millions)
2012
market
share
2016
market
share
2012-16
Growth
Android 497.1m 68.80% 63.80% 16....
Source: http://www.mobileapptesting.com/all-the-mobile-app-stats-you-need-in-one-infographic/2013/03/
6
7
8
Why Mobile Apps
 A subset of information usually found on a
website
 Faster, more direct access
 A few highly valuable ...
Why are Mobile Apps Growing
 For Users
 Access in the moment
 Compressing time
 Faster decisions
 Fun
 Developer/Com...
Mobile Apps Platforms
 Apple - Design
 Android - For the Masses
 BlackBerry - Behind the firewall
 Windows - Enterpris...
Mobile Websites
 Use Responsive Website Design
 Develop Once For All Platforms
 Lower Development & Maintenance Cost
 ...
What to consider - Consumer
 Has it been done
 Is it unique and or a better idea
 Business Model & Plan
 Team / Resour...
Other App Thoughts - Consumer
 “First to Market” vs. Patent
 How important is App marketing?
 Self contained or Connect...
What to consider - Enterprise
 Efficiencies
 Faster Decisions
 Info at your fingertips
 Security
 BYOD – Bring Your O...
Other App Thoughts - Enterprise
 Act soon for a competitive advantage
 Use in recruiting & retention
 Mobile Devices wi...
The Largest Swiss Army Knife
 87 Gadgets, 141 functions
 weighs 3 lbs, won’t fit in your pocket
 Guinness World Record ...
Build the Features that Count
 Allow people to
communicate when,
where & how they want to
 Never assume “someone
wouldn’...
Does your Co. need an App?
 Yes
 Sources
 Vendor / Supplier
 Partner / Group
 Custom App
19
Why are CEO’s Hot?
Imagine a CEO at a Corp retreat, looking at
1000+ employees, all looking at their
phones as they chat, ...
How Many Apps for a Company?
 Customers
 Employees
 Divisions
 Product Lines
 Supply Chain
 Vendors
 Partners
 Res...
What about Enterprise Apps?
 Ordering
 Designing
 Knowledge Management
 Sales
 Field Work
 Manuals
 Time Keeping
22
The cost of Mobile Apps
 $5,000 - $10,000 – Very Simple, single-function
 $10,000 - 25,000 - Simple, multi-function
 $2...
Before you move ahead with the
winning App idea, ask yourself:
W.W.J.D?
What Would Job’s Do?
W.W.D.D.D?
Or / And
What Woul...
Recommended Mockup Tools
 www.AppSketchBook.com
 www.NotePad.net
 www.FirstAnd20.com
 POP - Prototyping on Paper
25
Resources
 Tap Worthy
 App Savvy
 The Business of iPhone & iPad
Development
 Roadmap to Success
 TechCrunch (Blog)
 ...
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile A...
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The world has gone mobile why you need to join them

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We hear and see “Mobile Apps” on the street, in our office, in our home, on TV … there seems to be an app for everything. What about Mobile Apps for your Business? In this talk, J.R. will explore the difference between a Mobile Website and a Mobile App, Why the hype, Where is the value, Where might I use apps: CRM, Accounting, Customer Service, Human Resources; Where do I get these apps and how much do they cost? Includes industry Stats. J.R. will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.

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Transcript of "The world has gone mobile why you need to join them"

  1. 1. J.R. Atkins Something Different Companies Author | Speaker | Consultant Social Media, Mobile Apps, Sales & Marketing This presentation is available at slideshare.net/jratkins 1
  2. 2. It all started with Social Media  Communication Platform  Both ways - Dialogue - Listening  Energizing your audience  The people are the media & the power  “The Big 5 of Social Media” 2
  3. 3. Mobile Apps  Social became mobile  All the information of the world, at your finger tips, with you always  Are you ever without Google?  Did you ever sleep next to your computer?  Have you ever played Xbox while standing in line at the grocery store? 3
  4. 4. Let’s look at the Numbers  6,835,000,000 Global Cellphone Subscribers (Global Population 7,094,000,000)  1,171,000,000 Global Land Lines  Smart Phones: 42% in US, 40% Dev. Countries Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration 4
  5. 5. Operating System 2012 sales (millions) 2012 market share 2016 market share 2012-16 Growth Android 497.1m 68.80% 63.80% 16.30% iOS 135.9m 18.80% 19.10% 18.8 BlackBerry OS 32.5m 4.50% 4.10% 14.60% Symbian 23.9m 3.30% N/A N/A Windows Phone 17.9m 2.50% 11.40% 71.3 Linux N/A 2.00% 1.50% 10.50% Others 15.1m 2.10% 0.10% N/A> Total 722.4m 100.00% 100.00% 100.00% Global smartphone operating system share in 2012 and 2016 Source: © IDC (Feb 2013); IDC (Dec 2012) 5
  6. 6. Source: http://www.mobileapptesting.com/all-the-mobile-app-stats-you-need-in-one-infographic/2013/03/ 6
  7. 7. 7
  8. 8. 8
  9. 9. Why Mobile Apps  A subset of information usually found on a website  Faster, more direct access  A few highly valuable features & functions  “Efficiency is a Feature” - Josh Clarks Author of Tap Worthy Author 9
  10. 10. Why are Mobile Apps Growing  For Users  Access in the moment  Compressing time  Faster decisions  Fun  Developer/Company  Money  Advertising & Branding  Competitive Advantage  Customer Service 10
  11. 11. Mobile Apps Platforms  Apple - Design  Android - For the Masses  BlackBerry - Behind the firewall  Windows - Enterprise r Us 11
  12. 12. Mobile Websites  Use Responsive Website Design  Develop Once For All Platforms  Lower Development & Maintenance Cost  Requires Data Connection  Does Not Utilize Device Features  Multi-touch touchscreen  Accelerometer 12
  13. 13. What to consider - Consumer  Has it been done  Is it unique and or a better idea  Business Model & Plan  Team / Resources  Money 13
  14. 14. Other App Thoughts - Consumer  “First to Market” vs. Patent  How important is App marketing?  Self contained or Connected 14
  15. 15. What to consider - Enterprise  Efficiencies  Faster Decisions  Info at your fingertips  Security  BYOD – Bring Your Own Device to work 15
  16. 16. Other App Thoughts - Enterprise  Act soon for a competitive advantage  Use in recruiting & retention  Mobile Devices with larger screen & Keyboard 16
  17. 17. The Largest Swiss Army Knife  87 Gadgets, 141 functions  weighs 3 lbs, won’t fit in your pocket  Guinness World Record for “Most Multifunctional” Pocket Knife  $1400 How many Features is Enough? 17
  18. 18. Build the Features that Count  Allow people to communicate when, where & how they want to  Never assume “someone wouldn’t want to do that”  If it’s possible, do it before your competitor does 18
  19. 19. Does your Co. need an App?  Yes  Sources  Vendor / Supplier  Partner / Group  Custom App 19
  20. 20. Why are CEO’s Hot? Imagine a CEO at a Corp retreat, looking at 1000+ employees, all looking at their phones as they chat, and realizing not one of them is doing Corp work because none of them can access Corp data via an App. Marissa Mayer Andy Mulally 20
  21. 21. How Many Apps for a Company?  Customers  Employees  Divisions  Product Lines  Supply Chain  Vendors  Partners  Resellers  Franchises 21
  22. 22. What about Enterprise Apps?  Ordering  Designing  Knowledge Management  Sales  Field Work  Manuals  Time Keeping 22
  23. 23. The cost of Mobile Apps  $5,000 - $10,000 – Very Simple, single-function  $10,000 - 25,000 - Simple, multi-function  $25,000 - $65,000 - Average App  $65,000 - $100,000+ - Complex Apps  $3,000 - $10,000 - Mobile Website  $1,000 - $1,000,000 - Marketing 23
  24. 24. Before you move ahead with the winning App idea, ask yourself: W.W.J.D? What Would Job’s Do? W.W.D.D.D? Or / And What Would Don Draper Do? 24
  25. 25. Recommended Mockup Tools  www.AppSketchBook.com  www.NotePad.net  www.FirstAnd20.com  POP - Prototyping on Paper 25
  26. 26. Resources  Tap Worthy  App Savvy  The Business of iPhone & iPad Development  Roadmap to Success  TechCrunch (Blog)  The Next Web – App (Blog)  MeetUp Groups  User Groups 26
  27. 27. What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing Contact Information: 214-707-1705, Twitter @jratkins jratkins@SomethingDifferentCompanies.com www.SomethingDifferentCompanies.com 27
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