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The Big 5 Of Social Media By J.R. Atkins
 

The Big 5 Of Social Media By J.R. Atkins

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In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

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    The Big 5 Of Social Media By J.R. Atkins The Big 5 Of Social Media By J.R. Atkins Presentation Transcript

    • The Big 5 of Social Media
      By J.R. AtkinsSocial Media Speaker,Strategist, Consultant
      Down load this presentation at: www.linkedin.com/in/jratkins85
    • Agenda
      What is Social Media
      3 Keys to Social Media
      Is it Mysterious?
      The Big ones: LI, FB, T, B & V
      How to Use Social Media
      ROI
      Tips for Success
      Resources
    • What is Social Media?
      Wikipedia definition:
      • At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
      • It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
    • 3 Key Principles
      Be interesting
      Content is King
      Give to Get
    • The Mysterious
      The tools are new, the rest is the same
      Communication
      Relationship Building
      Marketing
      The Telephone was once new
      Integrated into our lives
      Think of something similar
      Yellow Page
    • The Big 5
      LinkedIn
      FaceBook
      Twitter
      Blogging
      Video
    • A Social Media Model
      Copyright by J.R. Atkins
    • Social Media Types
      LinkedIn
      Complete your Profile
      Invite your Network
      Add a Photo (It’s about the Relationship)
      Join Groups
      Jazz up your Summary
      Applications
      Slide Share
      Events
      File Share
    • Social Media Types
      FaceBook
      Complete You “Info” (like a LinkedIn Profile)
      Add some pictures, be tasteful
      Upload a Video
      List Books you like
      Slide Share
      Pages
    • Social Media Types
      Twitter
      Research
      Single Search: http://search.twitter.com/
      Multiple Streams: www.tweetdeck.com
      Publish
      Post from Twitter or phone
      Follow
      Listen
      Multiple Post: www.hootsuite.com
    • Social Media Types
      Blogging
      Like Journal with Comments
      www.WordPress.com
      www.blogger.com
      Link to LinkedIn, FB
      Mention in Twitter
      Add to Signature
    • Social Media Types
      Video
      www.YouTube.com
      Tagging
      Create your own
      Build your own YouTube channel
      http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
    • How to Keep Up
      www.Ping.fm
      www.Nomee.com
      Links on News Sites, Blogs & Websites
      Link Social Media Sites
    • How to Use Social Media
      Listening – Research; understanding customers
      Talking – Spreading your message
      Energizing – Creating excitement in your customer community
      Supporting – Customer Support; including user generated content
      Embracing – Integrating your customers into your company
    • Getting Business
      Decide on your goals and intent.
      Determine the right tools for you.
      Build your brand’s personality?
      Content is King! Repurpose.
      Use key words.
      Link resources.
      Build your community.
    • How to Determine ROI
      ROI – Return on Investment
      What are you counting
      Follows, Friends, Connections
      Awareness, Comments, Questions
      Customer Service Issues Resolved
      Sales, Gross Revenue, Profit
      How to Track
      Log, Excel, Big Chief Tablet
      Web tools
      CRM
    • Example
    • Tips for Success
      Be authentic.
      People can spot a fake miles away.
      Be consistent.
      Commit the time and resources necessary to do it well.
      Be courteous.
      Listen and respond. This is a two or more way conversation.
    • Tips for Success
      Be patient.
      It takes time to build a network in person as well as with Social media.
      Be genuine.
      People can tell if you are too hard selling or self-serving.
      BE careful.
      Only say things that are ok for your boss or mother to see.
    • Resources
      Groundswell by Charlene Li and Josh Bernoff, Forrester Research
      Twitter Power by Joel Comm
      Whuffie Power by Tara Hunt
      Sales 2.0 by Seley & Holloway
      The New Influencers by Paul Gillin
      Mashable (Blog on Social Media Trends)
    • Thank you for attending
      Social Media Basics
      By J.R. AtkinsSocial Media Speaker,Strategist, Consultant
      Down load this presentation at: www.linkedin.com/in/jratkins85