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The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
The Big 5 Of Social Media By J.R. Atkins
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The Big 5 Of Social Media By J.R. Atkins

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In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

Published in: Technology, Business
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  • 1. The Big 5 of Social Media<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />
  • 2. Agenda<br />What is Social Media<br />3 Keys to Social Media<br />Is it Mysterious?<br />The Big ones: LI, FB, T, B &amp; V<br />How to Use Social Media<br />ROI<br />Tips for Success<br />Resources<br />
  • 3. What is Social Media?<br />Wikipedia definition:<br /><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
  • 4. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.</li></li></ul><li>3 Key Principles<br />Be interesting<br />Content is King<br />Give to Get<br />
  • 5. The Mysterious<br />The tools are new, the rest is the same<br />Communication<br />Relationship Building<br />Marketing<br />The Telephone was once new<br />Integrated into our lives<br />Think of something similar <br /> Yellow Page<br />
  • 6. The Big 5<br />LinkedIn<br />FaceBook<br />Twitter<br />Blogging<br />Video<br />
  • 7. A Social Media Model<br />Copyright by J.R. Atkins<br />
  • 8. Social Media Types<br />LinkedIn<br />Complete your Profile<br />Invite your Network<br />Add a Photo (It’s about the Relationship)<br />Join Groups<br />Jazz up your Summary<br />Applications<br />Slide Share<br />Events<br />File Share <br />
  • 9. Social Media Types<br />FaceBook<br />Complete You “Info” (like a LinkedIn Profile)<br />Add some pictures, be tasteful<br />Upload a Video<br />List Books you like<br />Slide Share<br />Pages<br />
  • 10. Social Media Types<br />Twitter<br />Research<br />Single Search: http://search.twitter.com/<br />Multiple Streams: www.tweetdeck.com<br />Publish<br />Post from Twitter or phone <br />Follow<br />Listen<br />Multiple Post: www.hootsuite.com<br />
  • 11. Social Media Types<br />Blogging<br />Like Journal with Comments<br />www.WordPress.com<br />www.blogger.com<br />Link to LinkedIn, FB<br />Mention in Twitter<br />Add to Signature<br />
  • 12. Social Media Types<br />Video<br />www.YouTube.com<br />Tagging<br />Create your own<br />Build your own YouTube channel<br />http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel<br />
  • 13. How to Keep Up<br />www.Ping.fm<br />www.Nomee.com<br />Links on News Sites, Blogs &amp; Websites<br />Link Social Media Sites<br />
  • 14. How to Use Social Media<br />Listening – Research; understanding customers <br />Talking – Spreading your message<br />Energizing – Creating excitement in your customer community<br />Supporting – Customer Support; including user generated content<br />Embracing – Integrating your customers into your company<br />
  • 15. Getting Business<br />Decide on your goals and intent. <br />Determine the right tools for you.<br />Build your brand’s personality?<br />Content is King! Repurpose.<br />Use key words.<br />Link resources.<br />Build your community.<br />
  • 16. How to Determine ROI<br />ROI – Return on Investment<br />What are you counting<br />Follows, Friends, Connections<br />Awareness, Comments, Questions<br />Customer Service Issues Resolved<br />Sales, Gross Revenue, Profit<br />How to Track<br />Log, Excel, Big Chief Tablet<br />Web tools<br />CRM<br />
  • 17. Example<br />
  • 18.
  • 19. Tips for Success<br />Be authentic. <br />People can spot a fake miles away.<br />Be consistent. <br />Commit the time and resources necessary to do it well.<br />Be courteous. <br />Listen and respond. This is a two or more way conversation.<br />
  • 20. Tips for Success<br />Be patient. <br />It takes time to build a network in person as well as with Social media.<br />Be genuine. <br />People can tell if you are too hard selling or self-serving.<br />BE careful. <br />Only say things that are ok for your boss or mother to see.<br />
  • 21. Resources<br />Groundswell by Charlene Li and Josh Bernoff, Forrester Research<br />Twitter Power by Joel Comm<br />Whuffie Power by Tara Hunt<br />Sales 2.0 by Seley &amp; Holloway<br />The New Influencers by Paul Gillin<br />Mashable (Blog on Social Media Trends)<br />
  • 22. Thank you for attending<br />Social Media Basics<br />By J.R. AtkinsSocial Media Speaker,Strategist, Consultant<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />

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