The Big 5 Of Social Media By J.R. Atkins
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The Big 5 Of Social Media By J.R. Atkins

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In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

In addition to the strategy of social Media, this workshop explores LinkedIn, Facbook, Twitter, Blogging and Video for Businesses.

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The Big 5 Of Social Media By J.R. Atkins The Big 5 Of Social Media By J.R. Atkins Presentation Transcript

  • The Big 5 of Social Media
    By J.R. AtkinsSocial Media Speaker,Strategist, Consultant
    Down load this presentation at: www.linkedin.com/in/jratkins85
  • Agenda
    What is Social Media
    3 Keys to Social Media
    Is it Mysterious?
    The Big ones: LI, FB, T, B & V
    How to Use Social Media
    ROI
    Tips for Success
    Resources
  • What is Social Media?
    Wikipedia definition:
    • At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
    • It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
  • 3 Key Principles
    Be interesting
    Content is King
    Give to Get
  • The Mysterious
    The tools are new, the rest is the same
    Communication
    Relationship Building
    Marketing
    The Telephone was once new
    Integrated into our lives
    Think of something similar
    Yellow Page
  • The Big 5
    LinkedIn
    FaceBook
    Twitter
    Blogging
    Video
  • A Social Media Model
    Copyright by J.R. Atkins
  • Social Media Types
    LinkedIn
    Complete your Profile
    Invite your Network
    Add a Photo (It’s about the Relationship)
    Join Groups
    Jazz up your Summary
    Applications
    Slide Share
    Events
    File Share
  • Social Media Types
    FaceBook
    Complete You “Info” (like a LinkedIn Profile)
    Add some pictures, be tasteful
    Upload a Video
    List Books you like
    Slide Share
    Pages
  • Social Media Types
    Twitter
    Research
    Single Search: http://search.twitter.com/
    Multiple Streams: www.tweetdeck.com
    Publish
    Post from Twitter or phone
    Follow
    Listen
    Multiple Post: www.hootsuite.com
  • Social Media Types
    Blogging
    Like Journal with Comments
    www.WordPress.com
    www.blogger.com
    Link to LinkedIn, FB
    Mention in Twitter
    Add to Signature
  • Social Media Types
    Video
    www.YouTube.com
    Tagging
    Create your own
    Build your own YouTube channel
    http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
  • How to Keep Up
    www.Ping.fm
    www.Nomee.com
    Links on News Sites, Blogs & Websites
    Link Social Media Sites
  • How to Use Social Media
    Listening – Research; understanding customers
    Talking – Spreading your message
    Energizing – Creating excitement in your customer community
    Supporting – Customer Support; including user generated content
    Embracing – Integrating your customers into your company
  • Getting Business
    Decide on your goals and intent.
    Determine the right tools for you.
    Build your brand’s personality?
    Content is King! Repurpose.
    Use key words.
    Link resources.
    Build your community.
  • How to Determine ROI
    ROI – Return on Investment
    What are you counting
    Follows, Friends, Connections
    Awareness, Comments, Questions
    Customer Service Issues Resolved
    Sales, Gross Revenue, Profit
    How to Track
    Log, Excel, Big Chief Tablet
    Web tools
    CRM
  • Example
  • Tips for Success
    Be authentic.
    People can spot a fake miles away.
    Be consistent.
    Commit the time and resources necessary to do it well.
    Be courteous.
    Listen and respond. This is a two or more way conversation.
  • Tips for Success
    Be patient.
    It takes time to build a network in person as well as with Social media.
    Be genuine.
    People can tell if you are too hard selling or self-serving.
    BE careful.
    Only say things that are ok for your boss or mother to see.
  • Resources
    Groundswell by Charlene Li and Josh Bernoff, Forrester Research
    Twitter Power by Joel Comm
    Whuffie Power by Tara Hunt
    Sales 2.0 by Seley & Holloway
    The New Influencers by Paul Gillin
    Mashable (Blog on Social Media Trends)
  • Thank you for attending
    Social Media Basics
    By J.R. AtkinsSocial Media Speaker,Strategist, Consultant
    Down load this presentation at: www.linkedin.com/in/jratkins85