The big 5 of social media 2012
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The big 5 of social media 2012

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The big 5 of social media 2012 The big 5 of social media 2012 Presentation Transcript

  • The Big 5 of Social Media Download this presentation at: www.linkedin.com/in/jratkins85
  •  What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V How to Keep Up Getting Results Resources
  • Wikipedia definition: At its most basic, social media is a shift in how people discover, read and share news, information and content (communication) It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
  • 1. Be Interesting2. Content is King3. Give to Get
  •  LinkedIn Facebook Twitter Blogging Video
  • Web Site Blog TwitterLinkedIn Facebook You Tube
  •  LinkedIn  Complete Your Profile  Invite Your Network  Add a Photo (It’s About the Relationship)  Join Groups  Jazz Up Your Summary  Your Company Page  Applications ▪ Slide Share ▪ File Share
  •  Facebook  Complete Your “About” (like a LinkedIn Profile)  Time Line  Add Pictures & Video  Company Page
  •  Twitter  Research ▪ Single Search: http://search.twitter.com/ ▪ Multiple Streams: www.tweetdeck.com  Publish ▪ Post from Twitter or phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
  •  Blogging  Similar to Journals with Comments  www.WordPress.com  www.blogger.com  Link to LinkedIn, FB  Mention in Twitter  Add to Signature
  •  Video  www.YouTube.com  Tagging  Create Your Own Video  “Favorite” Videos you Like  Build Your Own YouTube Channel ▪ Search You Tube to see how
  •  www.TweetDeck.com www.hootsuite.com Look for the Share button on News Sites, Blogs & Websites Link Social Media Sites Together
  • 1. Decide on Your Goals and Intent.2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.
  •  Groundswell by Charlene Li and Josh Bernoff, Forrester Research Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R. Atkins & Others Mashable (Blog on Social Media Trends)
  • Thank you for attending: The Big 5 of Social MediaWhat do I do?1. Public Workshops2. Executive Briefings3. Consulting: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.linkedin.com/in/jratkins85