The big 5 of social media 2012Presentation Transcript
The Big 5 of Social Media Download this presentation at: www.linkedin.com/in/jratkins85
What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V How to Keep Up Getting Results Resources
Wikipedia definition: At its most basic, social media is a shift in how people discover, read and share news, information and content (communication) It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
1. Be Interesting2. Content is King3. Give to Get
LinkedIn Facebook Twitter Blogging Video
Web Site Blog TwitterLinkedIn Facebook You Tube
LinkedIn Complete Your Profile Invite Your Network Add a Photo (It’s About the Relationship) Join Groups Jazz Up Your Summary Your Company Page Applications ▪ Slide Share ▪ File Share
Facebook Complete Your “About” (like a LinkedIn Profile) Time Line Add Pictures & Video Company Page
Twitter Research ▪ Single Search: http://search.twitter.com/ ▪ Multiple Streams: www.tweetdeck.com Publish ▪ Post from Twitter or phone ▪ Follow ▪ Listen ▪ Multiple Post: www.hootsuite.com
Blogging Similar to Journals with Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature
Video www.YouTube.com Tagging Create Your Own Video “Favorite” Videos you Like Build Your Own YouTube Channel ▪ Search You Tube to see how
www.TweetDeck.com www.hootsuite.com Look for the Share button on News Sites, Blogs & Websites Link Social Media Sites Together
1. Decide on Your Goals and Intent.2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.
Groundswell by Charlene Li and Josh Bernoff, Forrester Research Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R. Atkins & Others Mashable (Blog on Social Media Trends)
Thank you for attending: The Big 5 of Social MediaWhat do I do?1. Public Workshops2. Executive Briefings3. Consulting: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.linkedin.com/in/jratkins85