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tri•fect•a, trīˈfektə/, noun, a bet in which the person betting forecasts the first three finishers in a race in the correct order.
In terms of building your business, trifecta is your bet on the top three marketing channels you use to build your business, in the right order: your website, your social media presence and your email marketing campaign.
This presentation will first define and discuss the three tools and then explain how they are used in conjunction to drive results. Think of your website as your online repository of your content and maybe your cash register. Your Social Media is your community connection and communication tool. And your email is a tried but true method of direct communication with your fans, followers and customers.
How can your business benefit by having these three powerful tools aligned and working in concert for results?
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books: Success Simplified, Social Media 2.0 and Road Map to Success.