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Making Social Media Work For Your Business
 

Making Social Media Work For Your Business

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How to use Social Media in your Business

How to use Social Media in your Business

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    Making Social Media Work For Your Business Making Social Media Work For Your Business Presentation Transcript

    • Making Social Media
      Work for Your Business
      By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps
      Down load this presentation at: www.linkedin.com/in/jratkins85
    • Agenda
      What is Social Media
      3 Keys to Social Media
      Social Media Model
      The Big 5 of Social Media: LI, FB, T, B & V
      How to keep up
      Getting Results
      Resources
    • What is Social Media?
      Wikipedia definition:
      • At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
      • It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
    • 4 Keys to Social Media Success
      Be interesting
      Content is King
      Give to Get
      Determine your Goals
      Listen, Listen, Listen
    • The Big 5 of Social Media
      LinkedIn
      FaceBook
      Twitter
      Blogging
      Video
      Note: Google+
    • A Social Media Model
      SEO
      Copyright by J.R. Atkins
    • Social Media Types - LinkedIn
      LinkedIn – Personal Profile
      Complete your Profile (picture, summary, apps)
      Ask your staff to do the same
      Daily Updates (communication)
      • LinkedIn – Corporate Profile
      Claim your Corporate Space
      Add Product and Services
    • Social Media Types - Facebook
      Facebook – Personal Account
      Complete Your “Info” under “Profile”
      Add Pictures & Videos
      Connect Personal & Business
      Post Events
      Daily Updates (communication)
    • Social Media Types - Facebook
      Facebook – “Fan” Page
      Complete Your Company “Info”
      Add Pictures & Videos
      Post Events
      Daily Updates (communication)
    • Social Media Types - Twitter
      Twitter
      Research
      Single Search: http://search.twitter.com/
      Multiple Streams: www.tweetdeck.com
      Publish
      Post from Twitter or phone
      Follow
      Listen
      Multiple Post: www.hootsuite.com
    • Social Media Types
      Blogging
      Like Journal with Comments
      www.WordPress.com
      www.blogger.com
      Link to “everything” ***
      Add to Signature
    • Social Media Types - Video
      Use on your Website, FB, LI, T & B
      Video is the highest impact social media tool!
      Build a YouTube Channel (free)
      www.YouTube.com
      Tagging, Transcription, Keywords
      Not just your videos but other relevant content
      http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
    • How to Keep Up – Build a Station
      www.HootSuite.com
      www.TweetDeck.com
      Google Alerts
      Help from others
      Schedule time to work it
    • Getting Results - Campaigns
      Pick a goal, time period, & theme
      • # FB Fans, LI Connections, T Followers, B Subscribers
      Follow the “4 Keys to Social Media Success”
      Listen & Respond, build relationships
      Link to your website
      • Contact us, sign up, act now, buy now
      Connect to your CRM
      Track the sales that come from
      Social Media to calculate an ROI
    • Resources
      Groundswell by Charlene Li and Josh Bernoff
      Twitter Power by Joel Comm
      Sales 2.0 by Seley & Holloway
      Crush It by Gary Vaynerchuk
      Getting Naked: Patrick Lencioni
      Mashable (Blog on Social Media Trends)
    • Thank you for attending:
      Making Social Media
      Work for Your Business
      What do I do?
      Executive Briefings
      Sales 2.0 Consulting
      Social Media Projects
      Complementary workshop for 20+
      Down load this presentation at: www.linkedin.com/in/jratkins85