Making Social Media Work For Your Business

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How to use Social Media in your Business

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Making Social Media Work For Your Business

  1. 1. Making Social Media<br />Work for Your Business<br />By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps <br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />
  2. 2. Agenda<br />What is Social Media<br />3 Keys to Social Media<br />Social Media Model<br />The Big 5 of Social Media: LI, FB, T, B & V<br />How to keep up<br />Getting Results<br />Resources<br />
  3. 3. What is Social Media?<br />Wikipedia definition:<br /><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
  4. 4. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.</li></li></ul><li>4 Keys to Social Media Success<br />Be interesting<br />Content is King<br />Give to Get<br />Determine your Goals<br />Listen, Listen, Listen<br />
  5. 5. The Big 5 of Social Media<br />LinkedIn<br />FaceBook<br />Twitter<br />Blogging<br />Video<br />Note: Google+<br />
  6. 6. A Social Media Model<br />SEO<br />Copyright by J.R. Atkins<br />
  7. 7. Social Media Types - LinkedIn<br />LinkedIn – Personal Profile<br />Complete your Profile (picture, summary, apps)<br />Ask your staff to do the same<br />Daily Updates (communication)<br /><ul><li>LinkedIn – Corporate Profile</li></ul>Claim your Corporate Space<br />Add Product and Services<br />
  8. 8. Social Media Types - Facebook<br />Facebook – Personal Account<br />Complete Your “Info” under “Profile”<br />Add Pictures & Videos<br />Connect Personal & Business<br />Post Events<br />Daily Updates (communication)<br />
  9. 9. Social Media Types - Facebook<br />Facebook – “Fan” Page<br />Complete Your Company “Info” <br />Add Pictures & Videos <br />Post Events<br />Daily Updates (communication)<br />
  10. 10. Social Media Types - Twitter<br />Twitter<br />Research<br />Single Search: http://search.twitter.com/<br />Multiple Streams: www.tweetdeck.com<br />Publish<br />Post from Twitter or phone <br />Follow<br />Listen<br />Multiple Post: www.hootsuite.com<br />
  11. 11. Social Media Types<br />Blogging<br />Like Journal with Comments<br />www.WordPress.com<br />www.blogger.com<br />Link to “everything” ***<br />Add to Signature<br />
  12. 12. Social Media Types - Video<br />Use on your Website, FB, LI, T & B<br />Video is the highest impact social media tool!<br />Build a YouTube Channel (free)<br />www.YouTube.com<br />Tagging, Transcription, Keywords<br />Not just your videos but other relevant content<br />http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel<br />
  13. 13. How to Keep Up – Build a Station<br />www.HootSuite.com<br />www.TweetDeck.com<br />Google Alerts<br />Help from others<br />Schedule time to work it<br />
  14. 14. Getting Results - Campaigns<br />Pick a goal, time period, & theme<br /><ul><li># FB Fans, LI Connections, T Followers, B Subscribers</li></ul>Follow the “4 Keys to Social Media Success”<br />Listen & Respond, build relationships<br />Link to your website<br /><ul><li>Contact us, sign up, act now, buy now</li></ul>Connect to your CRM<br />Track the sales that come from <br />Social Media to calculate an ROI<br />
  15. 15. Resources<br />Groundswell by Charlene Li and Josh Bernoff<br />Twitter Power by Joel Comm<br />Sales 2.0 by Seley & Holloway<br />Crush It by Gary Vaynerchuk<br />Getting Naked: Patrick Lencioni<br />Mashable (Blog on Social Media Trends)<br />
  16. 16. Thank you for attending:<br />Making Social Media<br />Work for Your Business<br />What do I do?<br />Executive Briefings<br />Sales 2.0 Consulting<br />Social Media Projects<br />Complementary workshop for 20+<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />

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