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Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
Making Social Media Work For Your Business
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Making Social Media Work For Your Business

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How to use Social Media in your Business

How to use Social Media in your Business

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  • 1. Making Social Media<br />Work for Your Business<br />By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps <br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />
  • 2. Agenda<br />What is Social Media<br />3 Keys to Social Media<br />Social Media Model<br />The Big 5 of Social Media: LI, FB, T, B & V<br />How to keep up<br />Getting Results<br />Resources<br />
  • 3. What is Social Media?<br />Wikipedia definition:<br /><ul><li>At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
  • 4. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.</li></li></ul><li>4 Keys to Social Media Success<br />Be interesting<br />Content is King<br />Give to Get<br />Determine your Goals<br />Listen, Listen, Listen<br />
  • 5. The Big 5 of Social Media<br />LinkedIn<br />FaceBook<br />Twitter<br />Blogging<br />Video<br />Note: Google+<br />
  • 6. A Social Media Model<br />SEO<br />Copyright by J.R. Atkins<br />
  • 7. Social Media Types - LinkedIn<br />LinkedIn – Personal Profile<br />Complete your Profile (picture, summary, apps)<br />Ask your staff to do the same<br />Daily Updates (communication)<br /><ul><li>LinkedIn – Corporate Profile</li></ul>Claim your Corporate Space<br />Add Product and Services<br />
  • 8. Social Media Types - Facebook<br />Facebook – Personal Account<br />Complete Your “Info” under “Profile”<br />Add Pictures & Videos<br />Connect Personal & Business<br />Post Events<br />Daily Updates (communication)<br />
  • 9. Social Media Types - Facebook<br />Facebook – “Fan” Page<br />Complete Your Company “Info” <br />Add Pictures & Videos <br />Post Events<br />Daily Updates (communication)<br />
  • 10. Social Media Types - Twitter<br />Twitter<br />Research<br />Single Search: http://search.twitter.com/<br />Multiple Streams: www.tweetdeck.com<br />Publish<br />Post from Twitter or phone <br />Follow<br />Listen<br />Multiple Post: www.hootsuite.com<br />
  • 11. Social Media Types<br />Blogging<br />Like Journal with Comments<br />www.WordPress.com<br />www.blogger.com<br />Link to “everything” ***<br />Add to Signature<br />
  • 12. Social Media Types - Video<br />Use on your Website, FB, LI, T & B<br />Video is the highest impact social media tool!<br />Build a YouTube Channel (free)<br />www.YouTube.com<br />Tagging, Transcription, Keywords<br />Not just your videos but other relevant content<br />http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel<br />
  • 13. How to Keep Up – Build a Station<br />www.HootSuite.com<br />www.TweetDeck.com<br />Google Alerts<br />Help from others<br />Schedule time to work it<br />
  • 14. Getting Results - Campaigns<br />Pick a goal, time period, & theme<br /><ul><li># FB Fans, LI Connections, T Followers, B Subscribers</li></ul>Follow the “4 Keys to Social Media Success”<br />Listen & Respond, build relationships<br />Link to your website<br /><ul><li>Contact us, sign up, act now, buy now</li></ul>Connect to your CRM<br />Track the sales that come from <br />Social Media to calculate an ROI<br />
  • 15. Resources<br />Groundswell by Charlene Li and Josh Bernoff<br />Twitter Power by Joel Comm<br />Sales 2.0 by Seley & Holloway<br />Crush It by Gary Vaynerchuk<br />Getting Naked: Patrick Lencioni<br />Mashable (Blog on Social Media Trends)<br />
  • 16. Thank you for attending:<br />Making Social Media<br />Work for Your Business<br />What do I do?<br />Executive Briefings<br />Sales 2.0 Consulting<br />Social Media Projects<br />Complementary workshop for 20+<br />Down load this presentation at: www.linkedin.com/in/jratkins85<br />

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