Making Social Media Work For Your Business

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How to use Social Media in your Business

How to use Social Media in your Business

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  • 1. Making Social Media
    Work for Your Business
    By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps
    Down load this presentation at: www.linkedin.com/in/jratkins85
  • 2. Agenda
    What is Social Media
    3 Keys to Social Media
    Social Media Model
    The Big 5 of Social Media: LI, FB, T, B & V
    How to keep up
    Getting Results
    Resources
  • 3. What is Social Media?
    Wikipedia definition:
    • At its most basic, social media is a shift in how people discover, read and share news, information and content (communication)
    • 4. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
  • 4 Keys to Social Media Success
    Be interesting
    Content is King
    Give to Get
    Determine your Goals
    Listen, Listen, Listen
  • 5. The Big 5 of Social Media
    LinkedIn
    FaceBook
    Twitter
    Blogging
    Video
    Note: Google+
  • 6. A Social Media Model
    SEO
    Copyright by J.R. Atkins
  • 7. Social Media Types - LinkedIn
    LinkedIn – Personal Profile
    Complete your Profile (picture, summary, apps)
    Ask your staff to do the same
    Daily Updates (communication)
    • LinkedIn – Corporate Profile
    Claim your Corporate Space
    Add Product and Services
  • 8. Social Media Types - Facebook
    Facebook – Personal Account
    Complete Your “Info” under “Profile”
    Add Pictures & Videos
    Connect Personal & Business
    Post Events
    Daily Updates (communication)
  • 9. Social Media Types - Facebook
    Facebook – “Fan” Page
    Complete Your Company “Info”
    Add Pictures & Videos
    Post Events
    Daily Updates (communication)
  • 10. Social Media Types - Twitter
    Twitter
    Research
    Single Search: http://search.twitter.com/
    Multiple Streams: www.tweetdeck.com
    Publish
    Post from Twitter or phone
    Follow
    Listen
    Multiple Post: www.hootsuite.com
  • 11. Social Media Types
    Blogging
    Like Journal with Comments
    www.WordPress.com
    www.blogger.com
    Link to “everything” ***
    Add to Signature
  • 12. Social Media Types - Video
    Use on your Website, FB, LI, T & B
    Video is the highest impact social media tool!
    Build a YouTube Channel (free)
    www.YouTube.com
    Tagging, Transcription, Keywords
    Not just your videos but other relevant content
    http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
  • 13. How to Keep Up – Build a Station
    www.HootSuite.com
    www.TweetDeck.com
    Google Alerts
    Help from others
    Schedule time to work it
  • 14. Getting Results - Campaigns
    Pick a goal, time period, & theme
    • # FB Fans, LI Connections, T Followers, B Subscribers
    Follow the “4 Keys to Social Media Success”
    Listen & Respond, build relationships
    Link to your website
    • Contact us, sign up, act now, buy now
    Connect to your CRM
    Track the sales that come from
    Social Media to calculate an ROI
  • 15. Resources
    Groundswell by Charlene Li and Josh Bernoff
    Twitter Power by Joel Comm
    Sales 2.0 by Seley & Holloway
    Crush It by Gary Vaynerchuk
    Getting Naked: Patrick Lencioni
    Mashable (Blog on Social Media Trends)
  • 16. Thank you for attending:
    Making Social Media
    Work for Your Business
    What do I do?
    Executive Briefings
    Sales 2.0 Consulting
    Social Media Projects
    Complementary workshop for 20+
    Down load this presentation at: www.linkedin.com/in/jratkins85