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LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins
 

LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins

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This workshop starts with how to use HootSuite as your Social Media command Center, address content marketing, where to get content, and moves on to building an editorial calendar, how marketing can ...

This workshop starts with how to use HootSuite as your Social Media command Center, address content marketing, where to get content, and moves on to building an editorial calendar, how marketing can help drive sales, and example of Campaigns.

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LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins Presentation Transcript

  • LI.F.T. for Biz Results: LinkedIn, Facebook &Twitter Download this presentation at: www.SlideShare.com/jratkins
  •  Assumptions?  Marketing Infrastructure Model & Assertion  HootSuite  Where to get content  EditorialCalendar  Email Marketing  List Building  Selling in the DigitalAge  Sales & Marketing  SampleCampaigns  Resources
  • 1. Social MediaTools:  LinkedInAccount & Company Page  FacebookAccount & Company Page  TwitterAccount 2. Keys to Social Media Success:  Be Interesting  Content is King  Give to Get
  •  Once you set up your digital marketing infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company.  The Prospect consumes the content and chose to engage or not.  When they reach out, it’s time to consummate the sale.  Aka ”Inbound Marketing”
  •  www.HootSuite.com  Your Social Media Command Center  Publish, Monitor and Communicate  Free, $10 per month and up  Schedule Post 2+ weeks out  Fill in the Gaps  Stop the schedule post if …
  •  Once your Social Media is set up, this is the #1 Challenge  Brain Storm, get help from staff & friends  Hire a contract writer  Comment on others’ Content  Subscribe to industry related sources
  • Sept 2 3 Facebook VIP lounge options now available for ArtOfficial on 9/19 $40 &$150 http://artofficialevent.eventbrite.com/ Twitter #VIP #lounge options now available for #ArtOfficial, @zoukdallas, on 9/19 $40 & $150 http://artofficialevent.eventbrite.com/ #Valet only $5 at #ArtOfficial, @zoukdallas more VIP options at http://artofficialevent.eventbrite.com/ Picture LinkedIn VIP Valet only $5 at #ArtOfficial, more VIP options at http://artofficialevent.eventbrite.com/
  •  Constant Contact – www.ConstantContact.com  MailChimp – www.mailchimp.com  Clients, Prospects, and Friends  Associations, Clubs, Groups  Networking, MeetUps, Events  Purchase - .15 to $2  Intro Calls
  • Selling Selling SellingSelling  Digital Marketing Model with a SalesWrapper  Selling & MarketingTogether
  • SM Rep Rep Rep Rep SM Rep Rep Rep Rep VP Owner Sales Marketing Asst. Sales 10:0 3:1
  •  Content  Blogs  Case Studies  Articles in Journals  Community Building  Listen & Respond  Campaigns  Specific Activity,Time Line and Desired Results
  •  Campaign Examples  Events  Special Offer  Content  Paid Post  Social Media Ad  Referral Program  Affiliate Program  Track, Access, Modify and Repeat
  •  Socialnomics by Erik Qualman  Inbound Marketing Brain Halligan & Dharmesh Shah  Social Media 2.0 by J.R. Atkins  Mashable (Blog on Social MediaTrends)  HubSpot (Content Marketing Specialist)
  • Thank you for attending LI.F.T. for Biz Results: LinkedIn, Facebook &Twitter Download this presentation at: www.SlideShare.com/jratkins What do I do? 1. ConferenceTalks andWorkshops 2. ExecutiveTraining and Coaching 3. Services: Social Media, Mobile Apps, Sales & Marketing