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Increasing Your Effectiveness With Linked In
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Increasing Your Effectiveness With Linked In

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* Basic vs. Paid Membership …

* Basic vs. Paid Membership
* Tips for improving your profile
* The Value of Groups & Recommendations
* Adding Applications
* How to utilize Events
* Understanding InMail


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  • 1. Increasing Your Effectiveness with LinkedIn
    By Sher Briggs & J.R. Atkins
    Download this presentationat:
    www.linkedin.com/in/jratkins85
  • 2. Agenda
    Your Profile
    Fields
    Applications
    Groups
    Paid Memberships
    Connections
    Strategy & Tactics
    Resources
  • 3. I. Profile
    1. Fields: Look at each field as an opportunity
    Key words for the Human eye
    Key words for search: LinkedIn & Google
    Examples
    Professional Headline
    Current & Past Positions
    Summary
  • 4.
  • 5.
  • 6. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 7. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 8. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 9. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 10. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 11. I. Profile Continued
    2. Applications
    Reading List
    Google Presentations
    Blog Link or Word Press
    Events
    Box.net “File Share”
    Slide share
  • 12. I. Profile Continued
    3. Groups: Often call the most valuable asset
    A Max of 50, 20 subgroups, Own/Manage 10
    Alumni
    Former Company
    Special Interest
    Subject Matter Expertise
    Networking
    Associations
  • 13.
  • 14. I. Profile Continued
    4. Paid Membership
    “Upgrade your account” bottom of page
    3 Options messages/profiles
    1. Business $24.95 mo 3/300
    2. Business Plus $49.95 mo 10/500
    3. Pro $499.95 mo 50/700
    “Find and contact the right decision makers, experts and candidates”
  • 15. I. Profile continued
    5. Miscellaneous
    Recommendations
    Websites (change names)
    Interest & Associations List
    Personal Information (phone #?)
    Contact Settings
    Learning Center
  • 16. II. Connections
    Networking in Person “Cards to Connections”
    Email account Import
    Cell Phone Contacts: LI=FB=Outlook=Cell Phone
    Groups
    Experts
    Discussions
    News
    Start & Manage
    Following
  • 17. II. Connections Continued
    5. Recommended Connections
    • Getting reprimanded
    6. Network stats
    7. Remove Connections
    8. Answers
    9. In Mail
    10. IM
  • 18. III. Strategy
    Define your goal (write it down)
    Business Development – Search for Title or co.
    Investment
    Recruiting
    Expertise
    Network Building
    Cause Marketing
  • 19. IV. Resources
    LinkedIn Customer Service
    Google
    YouTube
    Other Users
  • 20. Thank you for attending:Increasing Your Effectiveness with LinkedIn
    Sher Briggs
    (214) 394-8968
    sbriggs@sherbeemedia.com
    J.R. Atkins
    (214) 707-1705
    jratkins@sdcllc.us
    Download this presentationat:
    www.linkedin.com/in/jratkins85