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Customizing social media to fit your business model: B to B or B to C
Social Media usage is a common practice in business today. Yet, we are still working to learn how to use it to generate the best results for our business. Does it make a difference if your business is B to B vs. B to C? How does the use of social media vary in these two business models? This workshop will explore the big 6 of social media: Linked, Facebook, Twitter, Blogging, Video and Google+. Then we will look at what is new in social media and how some are using these platforms to generate business. By the end, you will have 3 to 5 new ideas you can apply in your business to help it grow.
Your Presenter, J.R. Atkins, has been teaching and speaking on social Media, Mobile Apps and Marketing for over 5 years. He is an adjunct professor at Richland College, has authored two books and holds an MBA from the University of Phoenix and a BBA in Marketing from Texas A&M University. J.R. is married with a son in college and lives in the Dallas area.
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