3 new marketing trends 4 carwashes

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Social Media, Mobile Websites and Email marketing produce results for a car wash no matter if it is big or small, part of a chain or a stand alone unit.

Social Media, Mobile Websites and Email marketing produce results for a car wash no matter if it is big or small, part of a chain or a stand alone unit.

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  • 1. 3 New Marketing Trends for Your Car Wash Download this presentation at: www.SlideShare.com/jratkins
  • 2.   A New Marketing Perspective - Video The 3 New Marketing Trends  Social Media  Mobile Website  Email Marketing         Marketing Infrastructure Model 3 Keys to Success in Social Media Where to get content Editorial Calendar List Building - Email Marketing Selling in the Digital Age Biggest Bank for your Buck Resources
  • 3. 1. 2. 3. Social Media Mobile Web Site Email Marketing
  • 4. Social Media Networks: “The Big 5+1”       Facebook Page Twitter Account Google+ LinkedIn YouTube Blog Note: You may use 1 or more of these or other Social Networks that fit your business needs.
  • 5. HootSuite: Your Social Media Command Center  Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding  Provides a place to post to all or some at once  Schedule Post in Advance, 2 to 4 weeks at a time  Free up to 5 inputs  $10 per month
  • 6. Websites that are easy to read on a Mobile Device  Online Repository of Information  Responsive  Call to Action  Conversion Forms
  • 7.  Email Marketing Packages ▪ ▪ ▪ Mail Chimp Constant Contact Others?  Compliant with Anti-Spam  Add Sign up to forms and sites
  • 8. 1. Be Interesting 2. Content is King 3. Give to Get  Looking Back & Looking Forward  Concept applies to all communication
  • 9.      Once your Social Media is set up, this is the #1 Challenge Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources
  • 10.       Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2
  • 11.      Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use & responsive to customers Track Activity
  • 12. Video  1 Min, for attracting attention  Longer videos for education (up sale)  Place on your:      Website Facebook YouTube Blog Email
  • 13.      Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
  • 14. Thank you for attending, 3 New Marketing Trends for Your Car Wash What do I do? 1. Conference Talks and Workshops 2. Executive Training and Coaching 3. Services: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.com/jratkins