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SM_McDonald's
1.
2.
3.
4.
5.
Customer service:
McDonald’s service enhancement program
6.
Cost Cutting: redesign
restaurant, efficient construction method, Open franchisee to choose insurance company, mini-McDonalds’ and expand small-size non-traditional site
7.
International expansion: Joint
venture with the local partners (Start with “Big six” country)
8.
1992 open the
first restaurant in Beijing, China
9.
10.
11.
Recasting the image
of McDonald’s
12.
New menu: Made
for you project
13.
14.
15.
Improving stores’ operations
16.
Substituted healthier food
choices
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
Strong Brand name,
Image and Reputation.
38.
Location & No.
of Branches
39.
McDonald’s Standard
40.
Capability of CEO
41.
Economies of Scale
42.
43.
McDonald’s Standard –
no innovation.
44.
Attack from a
variety of public interest groups.
45.
Unhealthy, fatty
foods
46.
47.
Lifestyle – Fast,
Work outside
48.
World’s Economic
Rebound
49.
50.
Many direct/indirect no.
of competitors
51.
Mad Cow Disease,
H1N1, Swine flu outbreak
52.
53.
54.
พัฒนาเมนูอาหารที่หลากหลาย เพื่อตอบสนองต่อความต้องการของลูกค้าและกลมกลืนไปกับวัฒนธรรมท้องถิ่น
55.
56.
57.
Customer visit
2% / year
58.
franchise operated to be 85% of all
59.
ROIIC >45% by
2013
60.
61.
62.
63.
64.
65.
66.
67.
Strengthened
MCD’s Standard
68.
69.
Launch campaign that
Encourage people to exercise
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
Expand Capacity of
existing Franchisees
103.
Support “Star” franchisees
104.
Incentive
105.
106.
107.
108.
109.
Sale and Cost
Analysis (per month)
110.
Compare among stores
in each Franchisee
111.
Compare among Franchisees
112.
Compare among Countries
113.
114.
115.
116.
Fast, Accurate and
Friendly Service
117.
Cleanness
118.
Treatment of employees
119.
Semi-Annual Performance Review
(announced)
120.
Monthly mystery shops
(unannounced)
121.
Semi-Annual Customer Satisfaction
Survey
122.
Weekly Comments Monitoring
123.
124.
125.
126.
Market Research
127.
Employees
128.
Test with focus
group
129.
Coordinate with other
teams
130.
Supplier Management
131.
Nutritionist
132.
Engineer
133.
134.
135.
136.
HACCP certified by
specialist
137.
Raw materials
138.
Farm & Ranches
139.
Primary Processing Plants
& Production Plants
140.
Training & sharing
best practice
141.
142.
143.
Many-to-one
144.
RFID technologies
145.
Distribution centers
146.
Leasing
147.
Building near government
Distribution centers
148.
149.
150.
151.
152.
153.
154.
155.
156.
Always seek opportunities
that provide Low risk, High return
157.
Consider Risk &
Return
158.
159.
160.
161.
162.
163.
164.
165.
166.