Product development process
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Product development process

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Im Developing Marketing Strategies, there is the marketing mix. The Price, Promotion, Place and the Product. This presentation is an illustration of the product development process, the various......

Im Developing Marketing Strategies, there is the marketing mix. The Price, Promotion, Place and the Product. This presentation is an illustration of the product development process, the various stages.

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  • 1. PRODUCTDEVELOPMENTPROCESSSanthanaram Jayaram
  • 2. Collection of Ideas
  • 3. Screening of Ideas
  • 4. Initial Appraisal/Conceptdevelopment
  • 5. Detailed Business & InvestmentAppraisal
  • 6. Product Development
  • 7. Market Testing
  • 8. Product Launch
  • 9. Santhanaram Jayaram :2be3consultancy.com Visit: About.me/Santhanaram.Jayaram