Product development process

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Im Developing Marketing Strategies, there is the marketing mix. The Price, Promotion, Place and the Product. This presentation is an illustration of the product development process, the various stages.

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Product development process

  1. 1. PRODUCTDEVELOPMENTPROCESSSanthanaram Jayaram
  2. 2. Collection of Ideas
  3. 3. Screening of Ideas
  4. 4. Initial Appraisal/Conceptdevelopment
  5. 5. Detailed Business & InvestmentAppraisal
  6. 6. Product Development
  7. 7. Market Testing
  8. 8. Product Launch
  9. 9. Santhanaram Jayaram :2be3consultancy.com Visit: About.me/Santhanaram.Jayaram

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