Social Games and Gamification

The Who, Whatand Why of Social Games
Jon Radoff
Social Media Breakfast
April 28, 2011

What do people do without TV?
Without computers?
Without printing presses?

Traditional Dancer,
Papua New Guinea

MarnGrook ball

Backgammon Board from Ancient Rome
Photo Credit: Ian W Scott

Medieval backgammon players from the Codex Manesse (14th Century Zurich)

What are Games?

“That games are extensions, not of our private but of our social selves, and that they are media of communication, should now be plain. If, finally, we ask,” Are games mass media?” the answer has to be “Yes.” Games are situations contrived to permit simultaneous participation of many people in some significant pattern of their own corporate lives.
– Marshall McLuhan, Understanding Media: The Extensions of Man (1964)

Who is your customer today?

97%
of Teens Play games

Why should you care?

New distribution channels change who the customers are. They change not only how customers buy but also what they buy. They change consumer behavior, savings patterns, industry structure—in short, the entire economy.
– Peter Drucker, “Beyond the Information Revolution”

Experiences = More Happiness
Leaf van Boven and Thomas Gilovich. “To Do or to Have? That is the Question.” American Psychological Association. 85.6 (2003): 1198. Reprinted with permission.

What is in a game?

Qualitative
Few Players
Many Players
Quantitative

Games allow customers to have fun through immersion, competition, cooperation and achievement.

There is only one thing more fun than playing a game…

…is building a game!

Pat Croce, Pirate King
Media + Vision + Passion
Bringing Content to Life with Games

You will learn more about yourself, your customers and the human mind than anything else.

Thank you!
Jon Radoff
CEO, Disruptor Beam
Email: jradoff AT disruptorbeam.com
Twitter: @jradoff

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Social Games and Gamification

by Jon Radoff

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