Radoff gamification summit_sf_2012
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Jon Radoff's presentation at Gamification Summit 2012 (San Francisco) on the importance of story & narrative in crafting experiences: how entertainment brands and media are gamifying their ex

Jon Radoff's presentation at Gamification Summit 2012 (San Francisco) on the importance of story & narrative in crafting experiences: how entertainment brands and media are gamifying their ex

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Radoff gamification summit_sf_2012 Presentation Transcript

  • 1. Gamifying Media:How Entertainment Brands are Redefining User Engagement Jon RadoffGamification Summit 2012 – San Francisco June 21, 2012
  • 2. Jon RadoffAuthor of Game OnCEO of Disruptor Beam,social game developer;founder of GamerDNA,Eprise (NASDAQ:EPRS),NovaLink.
  • 3. How has social technology and gameschanged everything? How do entertainment brands thrive inthe new media landscape? What does the entertainmentbusiness teach us about every business?
  • 4. Soon trillions of sensors—the “Internet of Things” Mesh Network analogwill transmit information from every corner ofthe Earth.• Social network = human mesh network Photo Credit: Ma
  • 5. Sohaib Athar’s StoryJust wanted to get awayfrom society and do ITconsulting up in the hills…In a matter of days, he wentfrom an unknown person toover 100,000 followers onTwitter.Why is this important?
  • 6. Humans are almost everywhere, encountering vastinformation, and interconnecting as never before.
  • 7. Digital connections yield social and neural connections. Flickr Image CreditL Hijod Huskona
  • 8. Happy Distribution of Smiling Faces on Facebookpeoplecluster.Unhappypeoplecluster. SOCIAL NETWORKS AND HAPPINESS
By Nicholas A. Christakis & James H. Fowler
  • 9. Experiences = More Happiness than Things Leaf van Boven and Thomas Gilovich. “To Do or to Have? That is the Question.” American Psychological Association. 85.6 (2003): 1198. Reprinted with permission.
  • 10. Flickr Image by SoloSocial technology changes everything because it hasdisrupted how we relate to time and space.
  • 11. Social networks allow people to form connections witheach other regardless of geography.
  • 12. Mobile Devices enable access to content from anywhereand at any time – as natural as any other object. Flickr Image by: courosa
  • 13. Collectible card games are a “mobile social game”that achieved success before social networks orthe explosion of smart mobile devices. Flickr Image by Seattle.roamer
  • 14. For millenia, media consumption and game-playingwas a victim of the “tyranny of the clock.”
  • 15. Digital video recorders are one of the first examples ofhow digital media consumption became asynchronous.
  • 16. Game content is being repackaged for asynchronousconsumption.
  • 17. The old model for content delivery:content in a can. Flickr image by urbanmkr
  • 18. Mobile devices have made the “content in a can” modeleasier to carry with you to any place and any time… Flickr image by scottwills
  • 19. Social networks andsocial apps areevolving how media isbeing consumed.
  • 20. Flickr Image by Josh BancroftIs this the digital living room?
  • 21. …or is this the new digital living room?
  • 22. The stories of your lifeare the content of thesocial network.
  • 23. Members of socialnetworks are playinggames together—which have becomethe most effectivemeans of monetizingsocial network traffic.
  • 24. Is this a story?
  • 25. Evolutionary Gameplay Motivations
  • 26. Immersion: storytelling, practicing theory ofmind, adopting new viewpoints, imagining cause andeffect, recognizing patterns, appreciating beauty. Flickr Image by Express Monorail
  • 27. Achievement: mastering skills. Csikszentmihalyi has created the theory of Flow to explain why people are happy when they’re applying skills that they’re good at. Evolutionary explanations for positive psychology are emerging.
  • 28. Flickr image by Haags Uitburo.Cooperation: altruism, coordination, coalition-building, grouping.
  • 29. Competition: for attention, for resources, forrecognition, for physical domination, mates, etc.
  • 30. Thank you!Jon RadoffCEO, Disruptor BeamEmail: jradoff AT disruptorbeam.comTwitter: @jradoff