Casual and hardcore games...are they really two separate markets? Or simply two outdated ways of siloing gamers? This also contains some really great heatmaps showing the type of games people are
Casual and hardcore games...are they really two separate markets? Or simply two outdated ways of siloing gamers? This also contains some really great heatmaps showing the type of games people are talking about on Twitter.
Don’t even look at it, we really wanted to get to know their users better – they just didn’t know! We were able to get down to a couple layers of value with harmonix. What does it look like? Looking at the same scale on GH3 – we get some interesting conclusions. Harmonix is getting to know some of the deeper questions and we’re facilitating that through – confidentially of course, custom quizzes. That data is custom tailored for HMX – they don’t have an ability to get to it.
Emerging Trends in Gameplay: The Blurring Lines Between Casual and Hardcore Jon Radoff, CEO, GamerDNA GDC Austin 2009
Agenda What is changing about players? What is an online game? Are there better ways to Segment audiences? Casual vs. Hardcore?
Web-based, easy-to-play, collectible Duels, Warstorm, Planet Storm Browser based Strategy Game In May 2009, the Travian website is more popular than the World of Warcraft website (430 vs. 540 on Alexa) Web-based and iPhone 30 million daily active players in Sept 2009
Since 5/31, 7.6% weekly compound growth in tweets about games
Conclusions Larger, more diverse audience than ever The definition of “online game” has evolved Don’t get caught in “casual vs. hardcore” More helpful segmentations: social vs. less social players, thematic tastes, brand-loyal vs. genre-loyal, competitive sets