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  • http://www.youtube.com/watch?v=KfKic72T4zo&feature=related
  • 18 & 19 year old students Project supported by First Year Writing program – ensures representative sampleAdministered on paper instead of onlineBasic demographic info measured using standard modes of operation (birth, gender, race & ethnicity, etc)1,060 total first-year students56% female, 44% maleFewer than half = white, non Hispanic30% Asian/ Asian American8% AfricanUnder 1/5th Hispanic
  • Race & EthnicityHispanic Students = less likely to use Facebook and more likely to use MySpaceAsian Students = less likely to use MySpace and more likely to use Xanga and FriendsterGenderHigher likelihood of women to use SNS in all cases except XangaParent’s Highest Level of EducationStudents with parents who have a college degree = significantly more likely to use FacebookStudents with parents who less than a college degree = considerably more likely to use Myspace
  • Living ContextStudents who live with their parents = significantly less likely to use FacebookNumber of Access PointsHaving additional access to the Internet at a friend’s or family member’s house = increased likelihood of using both Facebook and myspaceHours of Internet UseVeteran status (years on the medium)= not significant, except for FriendsterMore hours of internet use weekly = association with Facebook, Myspace, and Xanga
  • Students with varying backgrounds select into difference services, potentially limiting the extent to which they will interact with a diverse set of users on those servicesSocial context of use and experiences with the medium have predictive power when it comes to explaining both specific and general levels of SNS adoption Suggests, students who have more resources are spending more time on these sites and have more opportunities to benefit from themDigital inequality: the fact that students select into the use of differences services based on their racial background, as well as their parent’s level of education, suggests that there is less intermingling of users from varying backgrounds than discourse about the supposed freedom of online interactions may suggestion Membership of certain online communities mirrors people’s social networks in their everyday livesTherefore, online actions and interactions cannot be seen as tabula rasa activities (independent of existing offline identities) Constraints on one’s everyday life are reflected in online behavior, thereby limiting (for some more than others) the extent to which students from different backgrounds may interact with students unlike themselves


  • 1. Whose Space? Differences Among Users and Non-Users of Social Network Sites
    Research by Eszeter Hargittai, Journal of Computer Mediated Communication (2007)
    Presentation by: Janna Quedado
    UW MCDM, Winter 2010: Evolutions and Trends in Digital Media Technology
  • 2. Are there significant differencesbetween who is and who is not a SNS user, and are people equally likely to join the various types of services that exist?
  • 3.
  • 4. Design of the Study
    Demographic Info Measured Using Standard Modes of Operationalization
    Diverse First-Year College Students
    Administered on Paper
  • 5. Determinants of Specific SNS Use
    Parent’s Highest Level of Education
    Race & Ethnicity
  • 6. Living Context
    Hours of Internet Use
    Number of Internet Access Points
  • 7. there are systematic differences between users
    online actions & interactions ≠ tabula rasa
  • 8. Questions?
    Contact via Twitter: @JQuedado