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This presentation was held by PD Dr. Wiebke Loosen, Julius Reimer, M.A., and Dr. Jan-Hinrik Schmidt at the General Online Research Conference 2012 in Mannheim, Germany. It deals with an exploratory content analysis of 17 social media guidelines released by German, Swiss and Anglo-American news media organisations. The study focussed on the following questions:
- Do the guidelines regulate or advice journalists' private and/or professional use of social media?
- Which legal foundations and problems are addressed?
- Which role or activities of the audience are mentioned?
- Which journalistic activities (e.g. investigating, selection and observation of topics and events) are regulated and advised?