Strange people those Dutch!          Perception of the Dutch   An introduction in cultural differencesJean-Pierre Schreurs...
Strange people                 These are strange                 people those Dutch!                            2   SONDZ.nl
3   SONDZ.nl
A short history of the Netherlands                                     4   SONDZ.nl
Cultural aspects                   5   SONDZ.nl
‒ Probably the first academic account on cultural differences -    “Inhabitants of the world”, by William Darton, 1790Stra...
7   SONDZ.nl
Hofstede’s cultural dimensions                                 8   SONDZ.nl
9   SONDZ.nl
10   SONDZ.nl
11   SONDZ.nl
12   SONDZ.nl
13   SONDZ.nl
Traditional bourgeoisie                          14   SONDZ.nl
Traditional bourgeoisie                          15   SONDZ.nl
Traditional bourgeoisie                          16   SONDZ.nl
Cosmopolites               17   SONDZ.nl
Cosmopolites               18   SONDZ.nl
Cosmopolites               19   SONDZ.nl
Post materialists                    20   SONDZ.nl
Post materialists                    21   SONDZ.nl
Post materialists                    22   SONDZ.nl
Friends –   Where do Dutch people come from?                                        23   SONDZ.nl
Foreigners about the DutchResearch by the Dutch Bureau for Tourism,june 2010                                            24...
Question: what do people from Scandinaviathink of when thinking of the Netherlands?                               ‒ Tulips...
General associations with The Netherlands                                                      ‒   Tulips                 ...
Positive associations the Netherlands                          Amsterdam                Cheap                    Bycicle c...
Negative associations the Netherlands                                 drugs      unfriendly people                      pr...
Pulp fiction               29   SONDZ.nl
Dutch habitsDutch bureau of toerismwww.holland.com                              30   SONDZ.nl
Birth of a baby                  ‒ “Beschuit met muisjes”                  ‒ Buscuits with blue                    (boy) o...
Easter bunny – searching for eggs                                32   SONDZ.nl
Meeting family and friends – 3 kisses on the cheek                                                      ‒ But men only sha...
Conversations                                                      ‒ Dutch are very direct                                ...
Dutch saying: “looking the cat out of  the tree”      ‒ In a new surrounding, you stay put, low profile      ‒ That is som...
Doing business   ‒   Not much social talk   ‒   Getting right to busines   ‒   Calling one another by the first name   ‒  ...
Gifts                                                      ‒ Dutch bring gifts                                            ...
No curtains                                                      ‒ Nothing to hideStrange people those Dutch! By Jean-Pier...
Food                                                      ‒ Dutch do not really                                           ...
Mc Kroket            40   SONDZ.nl
“Eating out of the wall”                           41   SONDZ.nl
Typical Dutch (junk) food                            42   SONDZ.nl
The Dutch about the DutchResearch by the Dutch newspaper De Telegraaf,n = 1803, 2008                                      ...
#10 Cheese             French, Italian,             Swiss….                  44   SONDZ.nl
#9 Bycicles              Most recent Dutch winner              of Tour de France              Joop Zoetemelk              ...
Dutch cycling                46   SONDZ.nl
#8 Licorice              But this is also              licorice....              English licorice                         ...
#7 HerringIndeed typicallyDutch                   48   SONDZ.nl
#6 route of 11 cities ice skating                           Mountains?                           In the Netherlands?      ...
#5 Tulips            Tulips are originally            from Turkey…                                    50   SONDZ.nl
#4 Orange            51   SONDZ.nl
#3 Wooden shoes    #1 clogs:    Crocs    Origin: USA                  52   SONDZ.nl
Wooden shoes by Victor and Rolf                                  53   SONDZ.nl
#2 Sinterklaas                 Bisshop Nicolas of Myra                 In the 4th century                             54  ...
#1 Windmills               #1 country: Denmark               provides 24% of own enery               needs by windmills   ...
56   SONDZ.nl
57   SONDZ.nl
Jean-Pierre Schreurs MBA                                                      Lecturer, market researcher                 ...
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Strange people

  1. 1. Strange people those Dutch! Perception of the Dutch An introduction in cultural differencesJean-Pierre Schreurs MBALecturer, market researcherLeiden University of Applied SciencesCommercial EconomicsFaculty of Management and Business StudiesE-mail: JP@SONDZ.NL 1 SONDZ.nl
  2. 2. Strange people These are strange people those Dutch! 2 SONDZ.nl
  3. 3. 3 SONDZ.nl
  4. 4. A short history of the Netherlands 4 SONDZ.nl
  5. 5. Cultural aspects 5 SONDZ.nl
  6. 6. ‒ Probably the first academic account on cultural differences - “Inhabitants of the world”, by William Darton, 1790Strange people those Dutch! By Jean-Pierre Schreurs 6 SONDZ.nl
  7. 7. 7 SONDZ.nl
  8. 8. Hofstede’s cultural dimensions 8 SONDZ.nl
  9. 9. 9 SONDZ.nl
  10. 10. 10 SONDZ.nl
  11. 11. 11 SONDZ.nl
  12. 12. 12 SONDZ.nl
  13. 13. 13 SONDZ.nl
  14. 14. Traditional bourgeoisie 14 SONDZ.nl
  15. 15. Traditional bourgeoisie 15 SONDZ.nl
  16. 16. Traditional bourgeoisie 16 SONDZ.nl
  17. 17. Cosmopolites 17 SONDZ.nl
  18. 18. Cosmopolites 18 SONDZ.nl
  19. 19. Cosmopolites 19 SONDZ.nl
  20. 20. Post materialists 20 SONDZ.nl
  21. 21. Post materialists 21 SONDZ.nl
  22. 22. Post materialists 22 SONDZ.nl
  23. 23. Friends – Where do Dutch people come from? 23 SONDZ.nl
  24. 24. Foreigners about the DutchResearch by the Dutch Bureau for Tourism,june 2010 24 SONDZ.nl
  25. 25. Question: what do people from Scandinaviathink of when thinking of the Netherlands? ‒ Tulips ‒ Windmills ‒ Amsterdam 25 SONDZ.nl
  26. 26. General associations with The Netherlands ‒ Tulips ‒ Cheese ‒ Windmills ‒ Water ‒ Friendly ‒ Canals ‒ BicyclesStrange people those Dutch! By Jean-Pierre Schreurs 26 SONDZ.nl
  27. 27. Positive associations the Netherlands Amsterdam Cheap Bycicle country Open Cheese Beautiful Freedom landscape Friendly Close people Culture Sea Hospitality 27 SONDZ.nl
  28. 28. Negative associations the Netherlands drugs unfriendly people prostitution dirty weatherbusy / too small language country side expensive boring landscape / flat traffic jams food/quisine 28 SONDZ.nl
  29. 29. Pulp fiction 29 SONDZ.nl
  30. 30. Dutch habitsDutch bureau of toerismwww.holland.com 30 SONDZ.nl
  31. 31. Birth of a baby ‒ “Beschuit met muisjes” ‒ Buscuits with blue (boy) or pink (girl) sprinkles 31 SONDZ.nl
  32. 32. Easter bunny – searching for eggs 32 SONDZ.nl
  33. 33. Meeting family and friends – 3 kisses on the cheek ‒ But men only shake hands Kiss me, I’m Dutch!Strange people those Dutch! By Jean-Pierre Schreurs 33 SONDZ.nl
  34. 34. Conversations ‒ Dutch are very direct ‒ Not rude ‒ Not done: asking what someone’s salary isStrange people those Dutch! By Jean-Pierre Schreurs 34 SONDZ.nl
  35. 35. Dutch saying: “looking the cat out of the tree” ‒ In a new surrounding, you stay put, low profile ‒ That is something Dutch people DON’T doStrange people those Dutch! By Jean-Pierre Schreurs 35 SONDZ.nl
  36. 36. Doing business ‒ Not much social talk ‒ Getting right to busines ‒ Calling one another by the first name ‒ Once a contract is signed, there is no more room for negotiationsStrange people those Dutch! By Jean-Pierre Schreurs 36 SONDZ.nl
  37. 37. Gifts ‒ Dutch bring gifts ‒ Not only for a birthday ‒ Also when invited over for dinner ‒ Dutch unwrap gifts immediatelyStrange people those Dutch! By Jean-Pierre Schreurs 37 SONDZ.nl
  38. 38. No curtains ‒ Nothing to hideStrange people those Dutch! By Jean-Pierre Schreurs 38 SONDZ.nl
  39. 39. Food ‒ Dutch do not really value eating ‒ Many people skip breakfast ‒ Lunch is a simple meal of bread ‒ Dinner is potatoes, vegetables and meat ‒ Dinner is usually between 18.00 and 19.00hrs ‒ Restaurants finish serviing at 21.00hrsStrange people those Dutch! By Jean-Pierre Schreurs 39 SONDZ.nl
  40. 40. Mc Kroket 40 SONDZ.nl
  41. 41. “Eating out of the wall” 41 SONDZ.nl
  42. 42. Typical Dutch (junk) food 42 SONDZ.nl
  43. 43. The Dutch about the DutchResearch by the Dutch newspaper De Telegraaf,n = 1803, 2008 43 SONDZ.nl
  44. 44. #10 Cheese French, Italian, Swiss…. 44 SONDZ.nl
  45. 45. #9 Bycicles Most recent Dutch winner of Tour de France Joop Zoetemelk year: 1980!!! Parking area for bycicles in Amsterdam 45 SONDZ.nl
  46. 46. Dutch cycling 46 SONDZ.nl
  47. 47. #8 Licorice But this is also licorice.... English licorice 47 SONDZ.nl
  48. 48. #7 HerringIndeed typicallyDutch 48 SONDZ.nl
  49. 49. #6 route of 11 cities ice skating Mountains? In the Netherlands? Route of 11 cities in Austria 49 SONDZ.nl
  50. 50. #5 Tulips Tulips are originally from Turkey… 50 SONDZ.nl
  51. 51. #4 Orange 51 SONDZ.nl
  52. 52. #3 Wooden shoes #1 clogs: Crocs Origin: USA 52 SONDZ.nl
  53. 53. Wooden shoes by Victor and Rolf 53 SONDZ.nl
  54. 54. #2 Sinterklaas Bisshop Nicolas of Myra In the 4th century 54 SONDZ.nl
  55. 55. #1 Windmills #1 country: Denmark provides 24% of own enery needs by windmills 55 SONDZ.nl
  56. 56. 56 SONDZ.nl
  57. 57. 57 SONDZ.nl
  58. 58. Jean-Pierre Schreurs MBA Lecturer, market researcher Leiden University of Applied Sciences Commercial Economics Faculty of Management and Business Studies E-mail: JP@SONDZ.NLStrange people those Dutch! By Jean-Pierre Schreurs 58 SONDZ.nl

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