Magnitude Estimation
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Magnitude Estimation

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Magnitude estimation: a tool which combines advantages of quantitative and qualitative techniques.

Magnitude estimation: a tool which combines advantages of quantitative and qualitative techniques.

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Magnitude Estimation Magnitude Estimation Presentation Transcript

  • Magnitude estimation ‒ Continue schaal ‒ Visuele indicaties ‒ Kleine steekproeven, betrouwbare uitspraken ‒ Aanvulling kwalitatief onderzoek ‒ Verheldering rapportage ‒ Analyse van verschillen - Han e.a., A systematic method for analyzing magnitude estimation data, Int. Journal of Industrial Ergonomics (1999) - Lavenka, Measurement of Consumers‘ Perceptions of Product Quality, Brand Name, and Packaging: Candy Bar Comparisons by Magnitude Estimation, Marketing Research (1991) - Moskowitz , Magnitude estimation: notes on what, how, when, and why to use it, Journal of food quality (1977) 17 SONDZ.nl
  • 18 SONDZ.nl