Social Media Workshop #westlandevent

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Social Media als marketinginstrument.

www.gemeentewestland.nl/Smartsite.shtml?id=139516

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Social Media Workshop #westlandevent

  1. 1. #westlandevent<br />
  2. 2. @jpschadde<br />
  3. 3.
  4. 4.
  5. 5. Social media marketing<br />
  6. 6. “We think the future of advertising is great products that have marketing embedded in them”<br />Jeff Hicks, CEO Crispin Porter + Bogusky, 2006<br />
  7. 7.
  8. 8.
  9. 9. Zijn er nog vragen?<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Hoeveel bezoekers?<br />
  17. 17. Whichsocial media are there?<br />
  18. 18. @jpschadde<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. Medewerkers zijn aanwezig op social media<br />
  36. 36. Social media. What’sitabout?<br />
  37. 37.
  38. 38. Don’tjustshout!<br />
  39. 39. listen<br />
  40. 40. but also…<br />
  41. 41. quote @shitmydadsays<br /> “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”<br />
  42. 42. pick the right tools/media<br />
  43. 43. Dell outlet<br />
  44. 44. Dell facebook<br />
  45. 45. Dell facebook b2b<br />
  46. 46. Papa John’s<br />
  47. 47. Kwekerij Peter vd Plas<br />
  48. 48.
  49. 49. H&M Facebook<br />
  50. 50. Hunkemöller<br />
  51. 51. Kodak<br />
  52. 52. Zappos<br /><ul><li>Tony Hsieh: “our goal is to position Zappos.com</li></ul> as the online service leader”<br />
  53. 53. Interflora<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57. The big four<br />
  58. 58.
  59. 59. Twitter - lists<br />
  60. 60. Twitter – lists<br />
  61. 61.
  62. 62. LinkedIn Companies<br />
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68. study (crowd)<br />
  69. 69. engage<br />
  70. 70. PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures and FAVORITEyouryoutubevideos.<br />influence<br />
  71. 71. Activate!<br />
  72. 72. hihi<br />http://www.slideshare.net/Weave/<br />
  73. 73. Social media toolkit<br />
  74. 74. Find out whatnetwork to use<br />
  75. 75. social monitoring<br />
  76. 76. Recent hits at google<br />
  77. 77. Twitter search<br />
  78. 78. Google trends<br />
  79. 79. Google alerts<br />
  80. 80. Metricsfor sent links<br />
  81. 81. Google analytics<br />
  82. 82.
  83. 83. Thanks!<br />

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