social media (non)sense
Jean-Paul Schaddé van Dooren
Efraïm F. Vink
@efvink
online marketing Elsevier
marketing zibb.nl / bizz / FEM / onebizz
opstarten watwerktonline.nl
@jpschadde
our story today
where did it start?
the first website
and then sharing started
evolution of social media
increased socialness internet
ICQ (1996), gevolgd door delen van muziek met
NAPSTER (1999). KAZAA (2001) volgde snel om oo...
1994
online diaries
1997
weblogs
1999
messenger
2003
LinkedIn
2004
facebook
2004
hyves
2004
picasa/flickr
2006
twitter
2008
facebook NL
2011
???
2003
2003
social media.. what’s it about?
togetherness
the big four
how
to
use it
DON’T just SHOUT!
listen
but also…
quote @shitmydadsays
“Look, we're basically on earth to shit and fuck. So
unless your job's to help people shit or fuck, i...
which
social
media
are
there?
pick the
right tools
Dell outlet
Dell webcare
Dell facebook
strawberry grower
FloraHolland
online
shopping
groupon social shopping
hype?
hihi
http://www.slideshare.net/Weave/
activate!
social media toolkit
recent hits on google
recent hits on facebook & twitter
search twitter
metrics for your sent links
analytics
twitter on the web
hootsuite
mobile
access
mobile internet increases
why
should
I
join
the
crowd?
why
should
I
join
the
crowd?
what’s in it for us?
trust
clickthrough rate for average banner ad
(forrester, 2008)
0,19%
clickthrough rate for average facebook wall post (vi...
Search Engine Optimization
customer insights
what’s next?
location based services
location based services
monitoring
find out what network to use
crowdsourcing
Thanks!
watch this presentation on slideshare
tweet about this presentation using #fhtf
we are:
@jpschadde
@efvink
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Social media seminar at TradeFair 2010 in Aalsmeer.

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  1. 1. social media (non)sense Jean-Paul Schaddé van Dooren Efraïm F. Vink
  2. 2. @efvink online marketing Elsevier marketing zibb.nl / bizz / FEM / onebizz opstarten watwerktonline.nl
  3. 3. @jpschadde
  4. 4. our story today
  5. 5. where did it start?
  6. 6. the first website
  7. 7. and then sharing started
  8. 8. evolution of social media
  9. 9. increased socialness internet ICQ (1996), gevolgd door delen van muziek met NAPSTER (1999). KAZAA (2001) volgde snel om ook andere bestanden te kunnen delen. WIKIPEDIA (2001) zorgde voor het eerst voor een grote, gratis, online kennisbank. In 2003 begon GOOGLE in Nederland en YOUTUBE volgde in 2004. TWITTER maakte in 2006 haar intrede.
  10. 10. 1994 online diaries
  11. 11. 1997 weblogs
  12. 12. 1999 messenger
  13. 13. 2003 LinkedIn
  14. 14. 2004 facebook
  15. 15. 2004 hyves
  16. 16. 2004 picasa/flickr
  17. 17. 2006 twitter
  18. 18. 2008 facebook NL
  19. 19. 2011 ???
  20. 20. 2003
  21. 21. 2003
  22. 22. social media.. what’s it about?
  23. 23. togetherness
  24. 24. the big four
  25. 25. how to use it
  26. 26. DON’T just SHOUT!
  27. 27. listen
  28. 28. but also…
  29. 29. quote @shitmydadsays “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”
  30. 30. which social media are there?
  31. 31. pick the right tools
  32. 32. Dell outlet
  33. 33. Dell webcare
  34. 34. Dell facebook
  35. 35. strawberry grower
  36. 36. FloraHolland
  37. 37. online shopping
  38. 38. groupon social shopping
  39. 39. hype?
  40. 40. hihi http://www.slideshare.net/Weave/
  41. 41. activate!
  42. 42. social media toolkit
  43. 43. recent hits on google
  44. 44. recent hits on facebook & twitter
  45. 45. search twitter
  46. 46. metrics for your sent links
  47. 47. analytics
  48. 48. twitter on the web
  49. 49. hootsuite
  50. 50. mobile access
  51. 51. mobile internet increases
  52. 52. why should I join the crowd?
  53. 53. why should I join the crowd?
  54. 54. what’s in it for us?
  55. 55. trust clickthrough rate for average banner ad (forrester, 2008) 0,19% clickthrough rate for average facebook wall post (vitrue, august 2009) 6,49%
  56. 56. Search Engine Optimization
  57. 57. customer insights
  58. 58. what’s next?
  59. 59. location based services
  60. 60. location based services
  61. 61. monitoring
  62. 62. find out what network to use
  63. 63. crowdsourcing
  64. 64. Thanks!
  65. 65. watch this presentation on slideshare tweet about this presentation using #fhtf we are: @jpschadde @efvink

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