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Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
Advanced Social Media Strategies for Business
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Advanced Social Media Strategies for Business

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Welcome to our "Advanced Social Media Strategies" webinar. How to- planning, solutions and checklists for proper implementation of Social Media campaigns for South Jersey business owners.

Welcome to our "Advanced Social Media Strategies" webinar. How to- planning, solutions and checklists for proper implementation of Social Media campaigns for South Jersey business owners.

Published in: Business, Technology
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Transcript

  • 1. Presents Social Media Strategy Approach, and Implementation
  • 2. The Social Approach - Start Smart
    • Education on platforms and tools, case studies
    • Consider possible objectives for your strategy
    • Alignment with existing messaging & programs
    • Competitive landscape
    • Claim your keywords
    • Find customers and prospects
    • Influencer identification
    • Internal, partner & customer talents
    • Internal, partner & customer assets
  • 3. Social Approach
    • Stakeholders for process operations (vendors, partners, customers and internal teams)
    • Customer desires
    • Resources
    • Review platforms and tools in light of customer’s location, desire and your assets and talents
    • Syndication and meta tools for streamlining
    • Social policy
    • Campaign vs. foundation programs
  • 4. Social Approach
    • Integrating offline and online programs with social strategy
    • Assess syndication and meta tools
    • Create budget & resource plan
    • Tracking system
    • Analysis and real-time reporting infrastructure
    • Optimization
    • ROI metrics and measurement
    • Dashboards
    • Collaborative WIKI
  • 5. Education on Platforms and Tools
    • Blogging, Facebook, Twitter and LinkedIn
    • Social Media Marketing: “An Hour A Day by Dave Evans”
    • Use tools such as Rapleaf to “weigh” your Influentials
  • 6. Choose A Channel That Works for Your Strategy
    • Blogs, Microblogging
    • Social Bookmarking
    • White Papers, Slide Shows, Article Syndication
    • Webinars, Teleseminars, Virtual Events
    • Photos, Video, Tagging
    • Podcasts, Vidcasts, Utterz, 12Seconds
    • Social Media Press Releases, SEOPR
  • 7. Choose A Channel That Works
    • Websites, Newsletters
    • Widgets
    • Tell a Friend
    • Personal Networks, Social Graphs
    • Fan Pages
    • Groups, Forums, Message Boards
    • Branded Communities, Idea Shares, Membership Sites
    • Reviews, Ratings
    • Contests
    • SMS/Text, Location-Aware Services
    • Augmented Reality
  • 8. Competitive Intelligence
    • Online Competitive Analysis (Find & Convert)
    • Competitor’s Website Comparisons: Page Rank, Traffic Rank, Inbound Links, Content Volume, Quality, Readability, Blog, Social Sharing, Social/SEO PR
    • Social Listening, Online Reputation Management, Sentiment Analysis
    • Google Alerts, Twitter Search, Facebook Stream Search, Social Mention, Technorati, Blog Search
    • Claim with Know’Em
  • 9. Objectives
    • Corporate communications messaging
    • Brand buzz, conversation, market presence
    • Brand building, reputation
    • Networking with customers and prospects
    • Customer service, Social CRM
    • Customer insights, market research
    • Prospecting, lead gen
    • Competitive tracking
    • Crisis management
  • 10. Objectives
    • Customer segmentation
    • Campaign development & design
    • Share of voice
    • Public relations, blogger outreach
    • Thought leadership
    • Revenue building
    • Collaboration with customers and partners
    • Reduce R&D, product feedback
    • SEO, SEM, inbound links, Universal Search
  • 11. Objectives
    • Local and Geo-Location
    • Improve internal communication
    • Loyalty or Advocacy program
    • Credibility via ratings and reviews
    • Competitive tracking
    • Crisis management
    • Customer segmentation
    • Campaign development & design
  • 12. Align With Your Existing Messages
    • Corporate Communications
    • Investor Relations
    • All brands in product line up
    • Your brand messaging
    • Customer support and social listening
  • 13. Competitive Landscape
    • Online Competitive Analysis (Find & Convert): Page rank, traffic rank, inbound links, content volume, quality, readability, blog, social sharing, social and SEOPR
    • Social listening, online reputation management, sentiment analysis
    • Google Alerts, Twitter Search, Facebook Stream Search, SocialMention, Technorati, Blog Search...
    • Claim your brands and keywords with Know’em
  • 14. Find Your Influencers
  • 15. Possible Talents
    • Writing
    • Photography
    • Though leadership
    • Video production
    • Talker - Audio, Seminars, Events
    • Online research
    • Prizes, Contests
    • Coupons, Discounts
    • Insider’s Club
    • Distribution
    • Global Footprint, Localization
    • Special Packaging, Customization
  • 16. Talents
    • Visual Design
    • News making
    • Moderation
    • History
    • Innovation
    • Technology
    • Conversational
    • Educational
    • Research, Consumer Insights, Data
    • Flavors, Sounds, Feelings, Movement
  • 17. Possible Assets
    • Blog
    • eZine articles
    • Podcast
    • White papers, Presentations
    • Video
    • Webcasts
    • Webinars, Events
    • Forums, Community
    • Newsletter, Email marketing
    • SEO PR, Social news portals
    • Answers, Groups, Pages, Profiles
  • 18. Stakeholders
    • Marketing/PR
    • Product Development
    • Engineering
    • Customer Service
    • Management
    • Ad Agency, PR Firm
    • Vendors
    • Customers
    • Prospects
    • Press/Bloggers
    • Partners
  • 19. Customer Desires and Delights
    • Display their affinity to your brand
    • Freebies, Samples, Coupons
    • First to know, Insider’s Access
    • Polls, Feedback
    • Customer Support
    • Attention, Celebration
    • Connect with like customers
    • Content, Information
    • MeetUps
    • Sharing Links
  • 20. Customer Desires and Delights
    • Access to experts, management
    • Share content
    • Express themselves
    • Enjoy unique experiences
    • Helping others with purchase decisions
    • Ratings and Reviews
  • 21. Integrating Existing Programs
    • Campaign mentality
    • Long term program
    • Integration with offline or other online programs or campaigns
  • 22. Streamline - Syndication and Meta Tools
    • Ping.fm
    • SocialOomph
    • Twitterfeed
    • Friend2Friend
    • SocialMention
    • MobyPicture
    • TubeMogul
    • Article Submitter
    • HootSuite
    • Objective Marketer
  • 23. Platform Selection
  • 24. What To Track and Measure?
    • Web traffic
    • Sentiment, Buzz, Mentions, Share of Voice
    • Fans, Followers, Connections
    • Retweets
    • Technorati ranking
    • SEO Rank
    • Inbound links
    • NetPromoter score
    • Engagement, Commenting
    • Ratings, Reviews
    • Pass-Along, Viral Uptake
    • Downloads
  • 25. Budget and Resource Plan
  • 26. Results
    • Clear plan of action, by stakeholder, including management and customer support
    • Budget and resource plan, including growth
    • Outcomes and objectives, clearly stated
    • Concepts rolled-up to greater corporate messaging
    • Dashboard of metrics
    • Social policy and early-warning reporting system with crisis management plan
    • Timeline to launch programs
  • 27. Jamie Siracusa
    • Founder, Executive Director
    • The Business Excellence Centers
    • (609) 677-0200
    • Blog: http://businessexcellencecenters.com/business-growth
    • Twitter: http://twitter.com/jamieBEC
    • LinkedIn http://www.linkedin.com/jamiesiracusa
    • Facebook http://facebook.com/Jamie.Siracusa
    • Flickr http://flickr.com/photos/jamieBEC

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