Advanced Social Media Strategies for Business

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Welcome to our "Advanced Social Media Strategies" webinar. How to- planning, solutions and checklists for proper implementation of Social Media campaigns for South Jersey business owners.

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Advanced Social Media Strategies for Business

  1. 1. Presents Social Media Strategy Approach, and Implementation
  2. 2. The Social Approach - Start Smart <ul><li>Education on platforms and tools, case studies </li></ul><ul><li>Consider possible objectives for your strategy </li></ul><ul><li>Alignment with existing messaging & programs </li></ul><ul><li>Competitive landscape </li></ul><ul><li>Claim your keywords </li></ul><ul><li>Find customers and prospects </li></ul><ul><li>Influencer identification </li></ul><ul><li>Internal, partner & customer talents </li></ul><ul><li>Internal, partner & customer assets </li></ul>
  3. 3. Social Approach <ul><li>Stakeholders for process operations (vendors, partners, customers and internal teams) </li></ul><ul><li>Customer desires </li></ul><ul><li>Resources </li></ul><ul><li>Review platforms and tools in light of customer’s location, desire and your assets and talents </li></ul><ul><li>Syndication and meta tools for streamlining </li></ul><ul><li>Social policy </li></ul><ul><li>Campaign vs. foundation programs </li></ul>
  4. 4. Social Approach <ul><li>Integrating offline and online programs with social strategy </li></ul><ul><li>Assess syndication and meta tools </li></ul><ul><li>Create budget & resource plan </li></ul><ul><li>Tracking system </li></ul><ul><li>Analysis and real-time reporting infrastructure </li></ul><ul><li>Optimization </li></ul><ul><li>ROI metrics and measurement </li></ul><ul><li>Dashboards </li></ul><ul><li>Collaborative WIKI </li></ul>
  5. 5. Education on Platforms and Tools <ul><li>Blogging, Facebook, Twitter and LinkedIn </li></ul><ul><li>Social Media Marketing: “An Hour A Day by Dave Evans” </li></ul><ul><li>Use tools such as Rapleaf to “weigh” your Influentials </li></ul>
  6. 6. Choose A Channel That Works for Your Strategy <ul><li>Blogs, Microblogging </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>White Papers, Slide Shows, Article Syndication </li></ul><ul><li>Webinars, Teleseminars, Virtual Events </li></ul><ul><li>Photos, Video, Tagging </li></ul><ul><li>Podcasts, Vidcasts, Utterz, 12Seconds </li></ul><ul><li>Social Media Press Releases, SEOPR </li></ul>
  7. 7. Choose A Channel That Works <ul><li>Websites, Newsletters </li></ul><ul><li>Widgets </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Personal Networks, Social Graphs </li></ul><ul><li>Fan Pages </li></ul><ul><li>Groups, Forums, Message Boards </li></ul><ul><li>Branded Communities, Idea Shares, Membership Sites </li></ul><ul><li>Reviews, Ratings </li></ul><ul><li>Contests </li></ul><ul><li>SMS/Text, Location-Aware Services </li></ul><ul><li>Augmented Reality </li></ul>
  8. 8. Competitive Intelligence <ul><li>Online Competitive Analysis (Find & Convert) </li></ul><ul><li>Competitor’s Website Comparisons: Page Rank, Traffic Rank, Inbound Links, Content Volume, Quality, Readability, Blog, Social Sharing, Social/SEO PR </li></ul><ul><li>Social Listening, Online Reputation Management, Sentiment Analysis </li></ul><ul><li>Google Alerts, Twitter Search, Facebook Stream Search, Social Mention, Technorati, Blog Search </li></ul><ul><li>Claim with Know’Em </li></ul>
  9. 9. Objectives <ul><li>Corporate communications messaging </li></ul><ul><li>Brand buzz, conversation, market presence </li></ul><ul><li>Brand building, reputation </li></ul><ul><li>Networking with customers and prospects </li></ul><ul><li>Customer service, Social CRM </li></ul><ul><li>Customer insights, market research </li></ul><ul><li>Prospecting, lead gen </li></ul><ul><li>Competitive tracking </li></ul><ul><li>Crisis management </li></ul>
  10. 10. Objectives <ul><li>Customer segmentation </li></ul><ul><li>Campaign development & design </li></ul><ul><li>Share of voice </li></ul><ul><li>Public relations, blogger outreach </li></ul><ul><li>Thought leadership </li></ul><ul><li>Revenue building </li></ul><ul><li>Collaboration with customers and partners </li></ul><ul><li>Reduce R&D, product feedback </li></ul><ul><li>SEO, SEM, inbound links, Universal Search </li></ul>
  11. 11. Objectives <ul><li>Local and Geo-Location </li></ul><ul><li>Improve internal communication </li></ul><ul><li>Loyalty or Advocacy program </li></ul><ul><li>Credibility via ratings and reviews </li></ul><ul><li>Competitive tracking </li></ul><ul><li>Crisis management </li></ul><ul><li>Customer segmentation </li></ul><ul><li>Campaign development & design </li></ul>
  12. 12. Align With Your Existing Messages <ul><li>Corporate Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>All brands in product line up </li></ul><ul><li>Your brand messaging </li></ul><ul><li>Customer support and social listening </li></ul>
  13. 13. Competitive Landscape <ul><li>Online Competitive Analysis (Find & Convert): Page rank, traffic rank, inbound links, content volume, quality, readability, blog, social sharing, social and SEOPR </li></ul><ul><li>Social listening, online reputation management, sentiment analysis </li></ul><ul><li>Google Alerts, Twitter Search, Facebook Stream Search, SocialMention, Technorati, Blog Search... </li></ul><ul><li>Claim your brands and keywords with Know’em </li></ul>
  14. 14. Find Your Influencers
  15. 15. Possible Talents <ul><li>Writing </li></ul><ul><li>Photography </li></ul><ul><li>Though leadership </li></ul><ul><li>Video production </li></ul><ul><li>Talker - Audio, Seminars, Events </li></ul><ul><li>Online research </li></ul><ul><li>Prizes, Contests </li></ul><ul><li>Coupons, Discounts </li></ul><ul><li>Insider’s Club </li></ul><ul><li>Distribution </li></ul><ul><li>Global Footprint, Localization </li></ul><ul><li>Special Packaging, Customization </li></ul>
  16. 16. Talents <ul><li>Visual Design </li></ul><ul><li>News making </li></ul><ul><li>Moderation </li></ul><ul><li>History </li></ul><ul><li>Innovation </li></ul><ul><li>Technology </li></ul><ul><li>Conversational </li></ul><ul><li>Educational </li></ul><ul><li>Research, Consumer Insights, Data </li></ul><ul><li>Flavors, Sounds, Feelings, Movement </li></ul>
  17. 17. Possible Assets <ul><li>Blog </li></ul><ul><li>eZine articles </li></ul><ul><li>Podcast </li></ul><ul><li>White papers, Presentations </li></ul><ul><li>Video </li></ul><ul><li>Webcasts </li></ul><ul><li>Webinars, Events </li></ul><ul><li>Forums, Community </li></ul><ul><li>Newsletter, Email marketing </li></ul><ul><li>SEO PR, Social news portals </li></ul><ul><li>Answers, Groups, Pages, Profiles </li></ul>
  18. 18. Stakeholders <ul><li>Marketing/PR </li></ul><ul><li>Product Development </li></ul><ul><li>Engineering </li></ul><ul><li>Customer Service </li></ul><ul><li>Management </li></ul><ul><li>Ad Agency, PR Firm </li></ul><ul><li>Vendors </li></ul><ul><li>Customers </li></ul><ul><li>Prospects </li></ul><ul><li>Press/Bloggers </li></ul><ul><li>Partners </li></ul>
  19. 19. Customer Desires and Delights <ul><li>Display their affinity to your brand </li></ul><ul><li>Freebies, Samples, Coupons </li></ul><ul><li>First to know, Insider’s Access </li></ul><ul><li>Polls, Feedback </li></ul><ul><li>Customer Support </li></ul><ul><li>Attention, Celebration </li></ul><ul><li>Connect with like customers </li></ul><ul><li>Content, Information </li></ul><ul><li>MeetUps </li></ul><ul><li>Sharing Links </li></ul>
  20. 20. Customer Desires and Delights <ul><li>Access to experts, management </li></ul><ul><li>Share content </li></ul><ul><li>Express themselves </li></ul><ul><li>Enjoy unique experiences </li></ul><ul><li>Helping others with purchase decisions </li></ul><ul><li>Ratings and Reviews </li></ul>
  21. 21. Integrating Existing Programs <ul><li>Campaign mentality </li></ul><ul><li>Long term program </li></ul><ul><li>Integration with offline or other online programs or campaigns </li></ul>
  22. 22. Streamline - Syndication and Meta Tools <ul><li>Ping.fm </li></ul><ul><li>SocialOomph </li></ul><ul><li>Twitterfeed </li></ul><ul><li>Friend2Friend </li></ul><ul><li>SocialMention </li></ul><ul><li>MobyPicture </li></ul><ul><li>TubeMogul </li></ul><ul><li>Article Submitter </li></ul><ul><li>HootSuite </li></ul><ul><li>Objective Marketer </li></ul>
  23. 23. Platform Selection
  24. 24. What To Track and Measure? <ul><li>Web traffic </li></ul><ul><li>Sentiment, Buzz, Mentions, Share of Voice </li></ul><ul><li>Fans, Followers, Connections </li></ul><ul><li>Retweets </li></ul><ul><li>Technorati ranking </li></ul><ul><li>SEO Rank </li></ul><ul><li>Inbound links </li></ul><ul><li>NetPromoter score </li></ul><ul><li>Engagement, Commenting </li></ul><ul><li>Ratings, Reviews </li></ul><ul><li>Pass-Along, Viral Uptake </li></ul><ul><li>Downloads </li></ul>
  25. 25. Budget and Resource Plan
  26. 26. Results <ul><li>Clear plan of action, by stakeholder, including management and customer support </li></ul><ul><li>Budget and resource plan, including growth </li></ul><ul><li>Outcomes and objectives, clearly stated </li></ul><ul><li>Concepts rolled-up to greater corporate messaging </li></ul><ul><li>Dashboard of metrics </li></ul><ul><li>Social policy and early-warning reporting system with crisis management plan </li></ul><ul><li>Timeline to launch programs </li></ul>
  27. 27. Jamie Siracusa <ul><li>Founder, Executive Director </li></ul><ul><li>The Business Excellence Centers </li></ul><ul><li>(609) 677-0200 </li></ul><ul><li>Blog: http://businessexcellencecenters.com/business-growth </li></ul><ul><li>Twitter: http://twitter.com/jamieBEC </li></ul><ul><li>LinkedIn http://www.linkedin.com/jamiesiracusa </li></ul><ul><li>Facebook http://facebook.com/Jamie.Siracusa </li></ul><ul><li>Flickr http://flickr.com/photos/jamieBEC </li></ul>

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