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Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
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Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC

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Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic......

Learn the new marketing and sales secrets of the most successful companies in the world. We have taken the exact processes used to gain and dominate market share and designed a realistic (affordable) marketing plans for small and medium sized local South Jersey and Atlantic City area businesses. See what works and avoid wasting money. For professional practices, retail, restaurants and service organizations in the Atlantic city, county, and South Jersey areas- Presented by Jamie Siracusa at The Business Excellence Center.

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  • The information you are about to learn is invaluable. It is has made people CEO’s, is taught at seminars costing anywhere from 5,000 to 25,000 dollars, and is literally the marketing plans that the most successful companies in the world are constantly designing, implementing, and spending millions of dollars enhancing and fine-tuning. I’ve spent the better part of the last 10 years researching and collecting, and condensing this information and have finally put it all in one place. You will be happy to know there isn’t one of my own insights, theories, or ideas in here. So those of you who know me or have spoken to my wife or children who constantly remind what an annoying idiot I am, you will be happy to know I stole every one of them. I haven’t had an original idea since 1977, and I don’t even think that ideas was naturally induced. (the baby boomers will get that one!) There’s the old adage: you copy one idea and it’s stealing, you copy 3 ideas and it’s research. Well I’ve compiled thousands of ideas, theories, ads, headlines, and scripts. Which makes me a pack-rat with a purpose. What dawned on me was there were only a few fundamentals that make up this whole complex matrix of branding, marketing, advertising, selling. And I wanted to bring that from the psychology, and corporate and industry lingo down to main street and you and I. Unlike the gurus, authors and marketing executives, I am a small business owner. I clean up the lunch room, take out trash, have customer issues, employee issues and have no ideas where a day goes. I have items on my things to list that are older than some of my 6 children. Yes 6! I needed and wanted to offer something that is real, that is usable, that works for the people I encounter every single day. So I will talk fast, and try cover more information in the next ½ hour than most consultants teach in a weekend boot camp. Are you ready to get going?

Transcript

  • 1. How To Grow Your Business 25-45% In 90 Days (Without spending another dime on advertising, a new web site, or Twitter!) Educational Workshops on: New Innovative Marketing Systems
  • 2. How would you like to find $100,000-$1,000,000 or more in new found sales from your existing business or start-up ideas? Is it possible? These 200+ NJ based SMB’s have done it! DURING this so-called recession! Learn the Marketing Secrets of the Most Successful Companies in the World
  • 3. How does your marketing and selling need to be different today?
    • Asset Marketing
      • Discovering your hidden value assets
      • Full optimization
      • Leverage, leverage, leverage
    • Multi-pillar marketing approach
    • Systemization of your marketing process
    • The 3 ways to exponential growth
    • Performance based
    4
  • 4. The New Marketing & Sales Mindset Optimizing & Leveraging “Hidden Marketing Assets”
    • Past customers / clients
    • Owner expertise
    • Staff expertise
    • Under-promoted U.S.P.
    • Unique product or service or delivery
    • Sub-par sales performance
    • Relationships with other businesses
    • Location (physical and virtual)
    • Reputation
    • Current sales / marketing process
    • Current customers / clients
    • Prospective customers / jobs
    • Up-selling and packaging opportunities
    • Average client value
    • Community relationships
    5
  • 5. Many companies will Not Survive the challenges of this new marketplace! When only using one or two pillars. 7 Advertising Sales Staff
  • 6. Imagine If You Could Get All Of Your Pillars Totally Optimized! 2. Exponential Marketing 7. Word of Mouth Referrals 6. One to One Direct Impact Marketing 5. Optimized Advertising Right media to the right audience 4. Strategic Alliance Marketing 3. Relationship Marketing - optimal reach to customers 1. The Right E.V.P. 8. Community Based Marketing Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $
  • 7. Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200
  • 8. “ In order for any business to work, it must become a system , so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber, Consultant &Author “The e-Myth” 8 You Need Systematic Repetition!
  • 9.
    • More prospects
    • Increase conversion rate of prospects to customers
    • Increase in the value of customer
      • Increase in the average transaction value
      • Increase in the number of transactions
    Learn The 3 Ways to Exponential Growth 9
  • 10. Three Ways to Fast Growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10
  • 11. Three Ways to Exponential Growth Growth objective of only 20% Small improvements in each area will give you dramatic growth overall 10
  • 12. We Bring You Exponential Growth The Growth Objective Was Only 20% Small improvements in each area will give you dramatic growth overall 10
  • 13.
    • U.S.P. / E.V.P.
    • Exponential Marketing
    • Relationship Marketing - optimize your customer database!
    • Strategic Alliance Marketing
    • Custom Media Advertising – Web site(s) and the right media to the right audience
    • Community Relations Marketing
    • “ One to One” Direct Marketing
    • Word of Mouth Referral
    14 Fortune 1000 Marketing Secrets, A Proven System for Big Profits!!!
  • 14. There is no better investment in your business than marketing. “ Marketing and innovation make money, everything else is a cost.” Peter Drucker, Author and Management Consultant 12 Performance Based Marketing
  • 15. Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200
  • 16. Unique Selling Proposition or Extra Value Proposition (U.S.P. / E. V. P.) Pillar # 1 15 The U.S.P. “ A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other competitor. Why should someone do business with you over any other competitor or option; including doing nothing?” Jay Abraham, Marketing Guru, Author
  • 17. Learn How To Create A Killer U.S.P. Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 3. Target / Niche Price leadership Differentiation 15
  • 18. Optimize Your Current Marketing for Exponential Sales 1. Integrate the USP / EVP into all marketing efforts 2. Aggressively work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions 16 Pillar # 2
  • 19. Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200
  • 20. Optimizing Your Customer Base Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar # 3 “ Customer Relationship Marketing” Set-up an easy system for capturing & segmenting different types of clients Prospective A. Follow-up B. Educate C. Close again
  • 21. Strategic Alliance Marketing 1. Your own client base - Seek an endorsement 2. Complimentary businesses outside your client base - Cross-sell other services - Work their client base 18 Pillar # 4
  • 22. Custom Advertising Web and E-commerce All media works! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength! 4. Three elements will determine success. You must maximize all three: A. Who does it reach? Are you reaching your “hungry prospects”? B. How often does it reach them? Frequency = Trust C. What is the message THEY see? 5. Test against the control measure in terms of profitability. If it is profitable do it some more. 19 Pillar # 5
  • 23. Community Relations Marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 4. Press releases 20 Pillar # 6
  • 24. Direct or “One-to-One” Marketing 1. Types of direct marketing: 2. Make all tools direct response oriented: - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce -Every direct marketing effort needs to do the same thing you would do in person -Have a reply mechanism Test - Test - Test 21 Pillar # 7
  • 25. 23 How we work with you “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach
  • 26. Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200
  • 27.
    • Customized assessment, marketing plan and system outline
    • Step by step marketing system implementation
    • “ Fast Start” Revenue Track
    24 Start Your Marketing Game Plan Today
  • 28. What Do You Have To Lose? 26 100% Money Back Guarantee 2. Exponential Marketing 7. “One to One” Direct Marketing 6. Community Relationship Marketing 5. Custom Advertising Websites and the right media 4. Strategic Alliance Marketing 3. Relationship Marketing - optimize existing customers 1. U.S.P., U.S.P., U.S.P. ! 8. Word of Mouth Referrals Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $
  • 29. Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200