Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC

How To Grow Your Business 25-45% In 90 Days (Without spending another dime on advertising, a new web site, or Twitter!) Educational Workshops on: New Innovative Marketing Systems

How would you like to find $100,000-$1,000,000 or more in new found sales from your existing business or start-up ideas? Is it possible? These 200+ NJ based SMB’s have done it! DURING this so-called recession! Learn the Marketing Secrets of the Most Successful Companies in the World

How does your marketing and selling need to be different today?
Asset Marketing
Discovering your hidden value assets
Full optimization
Leverage, leverage, leverage
Multi-pillar marketing approach
Systemization of your marketing process
The 3 ways to exponential growth
Performance based
4

The New Marketing & Sales Mindset Optimizing & Leveraging “Hidden Marketing Assets”
Past customers / clients
Owner expertise
Staff expertise
Under-promoted U.S.P.
Unique product or service or delivery
Sub-par sales performance
Relationships with other businesses
Location (physical and virtual)
Reputation
Current sales / marketing process
Current customers / clients
Prospective customers / jobs
Up-selling and packaging opportunities
Average client value
Community relationships
5

Many companies will Not Survive the challenges of this new marketplace! When only using one or two pillars. 7 Advertising Sales Staff

Imagine If You Could Get All Of Your Pillars Totally Optimized! 2. Exponential Marketing 7. Word of Mouth Referrals 6. One to One Direct Impact Marketing 5. Optimized Advertising Right media to the right audience 4. Strategic Alliance Marketing 3. Relationship Marketing - optimal reach to customers 1. The Right E.V.P. 8. Community Based Marketing Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $

Want to see if we can help you grow your business? We guarantee it or give you your money back! Innovative Asset Marketing Systems Start implementing these processes into your business today! Call: 609-677-0200

“ In order for any business to work, it must become a system , so that the business works exactly the same way every time, down to the very last detail.” Michael Gerber, Consultant &Author “The e-Myth” 8 You Need Systematic Repetition!

More prospects
Increase conversion rate of prospects to customers
Increase in the value of customer
Increase in the average transaction value
Increase in the number of transactions
Learn The 3 Ways to Exponential Growth 9

Three Ways to Fast Growth Growth objective 20% Small improvements in each area will give you dramatic growth overall 10

Three Ways to Exponential Growth Growth objective of only 20% Small improvements in each area will give you dramatic growth overall 10

We Bring You Exponential Growth The Growth Objective Was Only 20% Small improvements in each area will give you dramatic growth overall 10

U.S.P. / E.V.P.
Exponential Marketing
Relationship Marketing - optimize your customer database!
Strategic Alliance Marketing
Custom Media Advertising – Web site(s) and the right media to the right audience
Community Relations Marketing
“ One to One” Direct Marketing
Word of Mouth Referral
14 Fortune 1000 Marketing Secrets, A Proven System for Big Profits!!!

There is no better investment in your business than marketing. “ Marketing and innovation make money, everything else is a cost.” Peter Drucker, Author and Management Consultant 12 Performance Based Marketing

Unique Selling Proposition or Extra Value Proposition (U.S.P. / E. V. P.) Pillar # 1 15 The U.S.P. “ A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other competitor. Why should someone do business with you over any other competitor or option; including doing nothing?” Jay Abraham, Marketing Guru, Author

Learn How To Create A Killer U.S.P. Two Questions You Need To Answer Three Ways To Achieve A U.S.P. / E.V.P. 1. Why do people do business with you now? 2. If they are not doing business with you now, why should they? 1. Price leadership 2. Differentiation 3. Target / Niche Price leadership Differentiation 15

Optimize Your Current Marketing for Exponential Sales 1. Integrate the USP / EVP into all marketing efforts 2. Aggressively work at increasing the conversion rate A. Sales training B. Follow-up systems 3. Always work at increasing the average client value A. Higher average transaction value B. Increase number of transactions 16 Pillar # 2

Optimizing Your Customer Base Past A. Re-capture Present A. Retain B. Work the back-end 17 Pillar # 3 “ Customer Relationship Marketing” Set-up an easy system for capturing & segmenting different types of clients Prospective A. Follow-up B. Educate C. Close again

Strategic Alliance Marketing 1. Your own client base - Seek an endorsement 2. Complimentary businesses outside your client base - Cross-sell other services - Work their client base 18 Pillar # 4

Custom Advertising Web and E-commerce All media works! You must learn to create SYNERGY if you are going to maximize your marketing and advertising investments. 1. Have the first four steps in place and working 2. Have a specific objective to accomplish with the media 3. Use each member of the media for its strength! 4. Three elements will determine success. You must maximize all three: A. Who does it reach? Are you reaching your “hungry prospects”? B. How often does it reach them? Frequency = Trust C. What is the message THEY see? 5. Test against the control measure in terms of profitability. If it is profitable do it some more. 19 Pillar # 5

Community Relations Marketing 1. Community marketing is image marketing and results marketing 2. Leverage the donations you provide to groups and associations 3. Educate 4. Press releases 20 Pillar # 6

Direct or “One-to-One” Marketing 1. Types of direct marketing: 2. Make all tools direct response oriented: - Direct mail - Telemarketing - Displays - Salespeople - Web / E-commerce -Every direct marketing effort needs to do the same thing you would do in person -Have a reply mechanism Test - Test - Test 21 Pillar # 7

23 How we work with you “ A coach is someone who makes you do what you don’t want to do so you can be who you want to be.” Tom Landry, former Dallas Cowboys Coach

Customized assessment, marketing plan and system outline
Step by step marketing system implementation
“ Fast Start” Revenue Track
24 Start Your Marketing Game Plan Today

What Do You Have To Lose? 26 100% Money Back Guarantee 2. Exponential Marketing 7. “One to One” Direct Marketing 6. Community Relationship Marketing 5. Custom Advertising Websites and the right media 4. Strategic Alliance Marketing 3. Relationship Marketing - optimize existing customers 1. U.S.P., U.S.P., U.S.P. ! 8. Word of Mouth Referrals Word of Mouth Referral “ One to One” Marketing Community Relations Marketing Optimize the Media Strategic Alliance Marketing Relationship Marketing Exponential Marketing U.S.P. / E.V.P. Asset Marketing $

Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC

by Jamie Siracusa on Nov 03, 2009

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Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC — Presentation Transcript