The teen market for pot
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The teen market for pot






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The teen market for pot The teen market for pot Presentation Transcript

  • The Teen Market
  • Marketing to a Generation
    • The word “teenager” can be traced back to approximately 1951
      • “ Teener” used in the late 19 th century.
    • The marketing idea was to distinguish adults from children and capture the large teen market
      • 50s & 60s teens were more independent
      • Had more freedoms that past teens
      • Did not want to listen to the music of their parents
      • Experienced a prosperous post World War economy
  • Dick Clark
    • America’s oldest teenager
    • Hosted a new television format in Philadelphia which presented local high school students as they danced to pop hits
      • Bandstand
    View slide
  • Dick Clark
    • American Bandstand -1957 when it was televised nationally
    • He brought a new respectability to rock and roll
      • Boys = Jacket and tie or sweater and tie
      • Girls = no pants, right sweaters, shorts, or low-necked tops
      • No smoking, no hats, no gum chewing
      • Banned certain sexually suggestive dances
    • The goal was to reassure parents of this new music and this new breed of teenager
    • American Bandstand remained on air until 1989
    View slide
  • Payola
    • Literally “pay for play”
      • A common practice since vaudeville in the late 19 th century
    • Began with television game shows
      • Contestant admitted he was given answers
    • Congress wanted to eliminate rock music
      • Claimed R&R would not last without payola
    • Many DJs lost their jobs and entire careers
      • Alan Freed “What they call payola in the disc jockey business they call lobbying in Washington.”
    • Dick Clark remained clean, at least on paper
  • Don Kirshner (1934-2011)
    • After the payola investigations songwriters gained a greater spotlight
    • Kirshner wanted to shape rock music through the songwriters
      • Aldon Music
        • Neil Sedaka, Carole King - songwriters
      • The Brill Building
        • An office building housing music industry producers, writers and studios
  • Girl Groups
    • Kirshner modeled girl groups in the doo wop teen style
    • The first major rock/pop style for women
      • Began with groups in the 50s - rarities
      • 60s an explosion of girl groups
    • Girl groups provided a voice for a generation of women
      • Songs addressed
        • Romance
        • Heartache
        • Search for true love
    The Shirelles
  • Girl Groups
    • 1961 The Shirelles
      • The first girl group to top the singles charts with “Will You Still Love Me Tomorrow” written by Carole King and Gerry Goffin
    • They became role models for successful girl groups to come
  • Phil Spector
    • Phil Spector – record producer – created a distinct “wall of sound” for Aldon Music’s girl groups
      • Huge echo sound
      • Full instrumentation – doubling
      • Special echo chambers
  • The Ronettes
    • Produced by Phil Spector
      • Sang Aldon Music songs
    • Members came from a gospel background
      • Lead singer Veronica Bennett married Spector
        • Changes name to Ronnie Spector
    • “ Be My Baby” captures the early Spector wall of sound
  • Girl Groups
    • The Shangri-Las provided a voice of angst and melodrama
    • “ Leader of the Pack” hit number 1 in the U.S. - 1964
      • Its melodramatic theme of death caused it to be banned in the U.K.
    • There image was radical for the time
      • Instead of matching dressed they wore streetwise, hip clothing
        • Pants, go-go boots, “tough” look