Going Mobile


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Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.

Part 1 of a 2 part series.

Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)

Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)

Published in: Technology, Business
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  • There’s a lot of opportunity, but you have to be innovative.Rather than sending out a text blast, treat your messages like a conversation with the customer while offering them valuepersonal proximity and it’s social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues
  • These high action rates are probably due to the fact that texting is an opt-in marketing channel, in which consumers actively seek out information and sign-up for updatesWhile the Western world has focused on smartphones and flashy apps that let you pull up RSS feeds, find information, or fling exploding birds at structures, SMS marketing is still a hugely important part of our mobile livesWhile mobile apps may look nice, they can sometimes be a case of prioritizing new technology over a real strategy.
  • Going Mobile

    1. 1. …Going Mobile<br />Why the future of business is in the palm of your hand<br />
    2. 2. What We’re Going to Cover<br />Purpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in general<br />Process: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)<br />Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business<br />
    3. 3. Did You Know 4.0<br />http://www.youtube.com/watch?v=6ILQrUrEWe8<br />
    4. 4. Mobile Technology<br />“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”<br />The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”<br />
    5. 5. Media Consumption is Shifting<br />
    6. 6. Evolution of the Cell Phone<br />
    7. 7. How fast is mobile internet growing?<br />
    8. 8. How fast is mobile internet growing?<br />
    9. 9. Desktop vs. Mobile<br />9 million customers in 3 yrs<br />120 million iPod Touches, iPhones, and iPads sold in 3 yrs<br />
    10. 10. Mobile<br />
    11. 11. How has mobile usability changed?<br />
    12. 12. Explosive Growth<br />iTunes Apps - $1.7 Billion in 2010<br />App market will explode to $38B industry by 2015<br />
    13. 13. Predicting the Future, c. 1993<br />
    14. 14. What are they using their phone for?<br />
    15. 15. How much do people use their phones?<br />
    16. 16. Mobile Stats<br />
    17. 17. Mobile Stats<br />
    18. 18. Don’t Forget About SMS<br />98% of phones in the U.S. are SMS-enabled<br />By 2009, 5 trillion SMS messages were being sent worldwide<br />
    19. 19. SMS: By the Numbers<br />Direct Marketing Association’s 2010 Response Rate Trend Report<br />90% of all text messages are read within 3 mins<br />99% text messages opened are read by the recipient<br />
    20. 20. Twist, Text, & Win<br />
    21. 21. Mobile Optimized<br />
    22. 22. Social & Mobile<br />
    23. 23. Mobile Optimized<br />
    24. 24. Mobile Optimized (WDW)<br />
    25. 25. Mobile Optimized (DLR)<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29. Mobile Engagement – Scanning<br />The growing prevalence of smartphones has brought<br />with it an array of technologies that give marketers a<br />“device” to deepen engagement with consumers<br />
    30. 30. What is a QR (Quick Response) Code?<br />A barcode readable by smartphones which <br />connects consumers to multimedia content<br />Can be programmed to communicate several<br />types of info (website, video, send email/text)<br />Adds new level of engagement to a traditionally<br />passive experience<br />
    31. 31. DIY QR Codes at Home Depot<br />Do-it-yourselfers now able to do more product research themselves<br />Lets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.<br />Ability to buy items online or make purchases with mobile device with a “buy button”<br />
    32. 32. How Has Disney Leveraged?<br />Directed to Tron mobile website<br />DLR Ticket Offers<br />(print & bus shelters)<br />Triggered content <br />throughout the ship<br />QR code-embedded credentials<br />
    33. 33. What We’ve Done…<br />AAA Disney January Month<br />Add an interactive experience to print ad in order to position Disney as a leader in technology & innovation<br />33<br />
    34. 34. What We’ve Done…<br />MPI’s One+ Magazine<br />Added an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video<br />34<br />
    35. 35. How Has Disney Leveraged?<br />
    36. 36. Mobile Apps<br />?<br />
    37. 37. Mobile Apps<br />Join us next month as we take a deep dive into the wonderful world of apps<br />
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