Digital Trends Report: Q3, 2011

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Snapshot of major announcements and moves in the tech industry during Q3, 2011.

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Digital Trends Report: Q3, 2011

  1. 1. Digital Report Q3: 2011
  2. 2. <ul><li>Facebook F8 Announcements </li></ul><ul><li>They ’ ve reinvented the social web, again. With the introduction of Timeline, Facebook aims to turn every user into directors in the “ story of you ” ; significant media integration w/ TV, Movies, Music, and Book partners </li></ul><ul><li>Twitter: 100 MM Users > Show Me The Money </li></ul><ul><li>CEO Dick Costolo is getting serious about sharing the size and impact of the web ’ s favorite micro blogging service; offering more stats and analytics for brands to prove value (their answer to Facebook ’ s Insights) </li></ul><ul><li>Google+ Goes Public, Has 43MM Users </li></ul><ul><li>They ’ ve reinvented the social web, again. With the introduction of Timeline, Facebook aims to turn every user into directors in the “ story of you ” ; significant media integration w/ TV, Movies, Music, and Book partners </li></ul>Social Media: Big Three
  3. 3. <ul><li>Netflix spun off Qwikster </li></ul><ul><li>Split business into streaming (Netflix) and DVD by mail (Qwikster); lots of negative reaction from shareholders, subscribers, and marketers alike; comes on the heels of a 67% price hike for streaming + mail order </li></ul><ul><li>Hulu – Looking for a buyer </li></ul><ul><li>Rumored off and on throughout 2011 that Hulu is shopping a potential buyer; Hulu is joint partnership b/w NBC, Fox, and Disney </li></ul><ul><li>YouTube 2D to 3D Conversion </li></ul><ul><li>3D has proved successful for adding to the top line for movie studios, now YouTube is looking to bring that same technology to the smaller screen </li></ul><ul><li>Facebook w/ WB Studios, Hulu, Netflix (outside of US) </li></ul><ul><li>Announced at F8, Facebook is attempting to become the defacto media hub for the entire internet. Watch your favorite movies and tv shows with your friends and share commentary in real time </li></ul>Video Gallery
  4. 4. <ul><li>Google Buys Motorola </li></ul><ul><li>Google is acquiring Motorola, one of 39 manufacturers of Android OS, for $12.5 Billion; vertically integrating mobile hardware + software business </li></ul><ul><li>RIM's Bleeding Out </li></ul><ul><li>RIM continues to loose market share to iPhone & Android as they fail to find a hit product for the consumer; stock price has tumbled to a 5 year low; outlook is grim for Blackberry maker </li></ul><ul><li>Android: No 1 in Market Share, and Growing </li></ul><ul><li>43% of all smartphone owners said they have an Android device, compared to 28 percent who own an iPhone. Apple ’ s share held steady over the last 3 months as Android continues to explode </li></ul><ul><li>Apple iPhone5, Oct 4th Announcement </li></ul><ul><li>Rumors abound as Apple ramps up to it ’ s annual release of the next generation iPhone; Major highlights suggest 8MP camera, thinner bezel/larger screen, metal back, 4S option as well </li></ul><ul><li>Google Wallet Launches </li></ul><ul><li>Google Wallet, which allows people to tap or swipe their phones to pay for things, officially launched Sept 20 on its first smartphone, the Samsung Nexus S (Sprint Nextel). Mobile payments race is heating up with Google Wallet, Jack Dorsey ’ s Square , and carrier backed Isis </li></ul>Mobile Boom!
  5. 5. <ul><li>What Tablet Market? </li></ul><ul><li>With 9.3MM units shipped in Q2, iPad dominates global tablet market at 68% share and growing into holidays; did someone say Android? </li></ul><ul><li>HP Kills PalmOS/Touchpad, Exits PC Business </li></ul><ul><li>CEO Leo Apotheker axed TouchPad due to abysmal sales. Then announced that HP was looking to unload it ’ s PC business. Shareholders reacted by showing him the door. Next up: Meg Whitman to attempt to clean up HP ’ s mess </li></ul><ul><li>Amazon to Announce Kindle Tablet </li></ul><ul><li>Might be the first tablet capable of really competing with the Apple iPad. Based on the size and use of the Kindle brand, though, it is reasonable to wonder whether the Kindle Tablet is a true tablet PC, or just a Kindle with some tablet features </li></ul>Post PC Era: Fact or Fiction?
  6. 6. <ul><li>Layar Releases Vision </li></ul><ul><li>Layar, the largest open platform for mobile augmented reality (AR), announced Layar Vision which enables the mobile phone to recognize real world objects and show digital content on top of them (image recognition) </li></ul><ul><li>Top 10 Best AR Examples </li></ul><ul><li>From Yelp to ZipRealty, existing mobile apps are finding ways to layer on AR technology </li></ul>Augmented Reality Gets Real
  7. 7. <ul><li>Digitas Digital Trends (iPad App) </li></ul><ul><li>Edelman: 2011 Trends to Watch </li></ul>Other Resources:

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