Kenya Marketing Platform Presentation


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A comprehensive PPP to show what the website is all about. Find out about the local experts based on the ground in Kenya to the global network we belong to. Get an overview of how we can promote your business using SEO, multimedia profiles, Social networking on the internet and through our mobile platform etc.

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Kenya Marketing Platform Presentation

  1. 1. MARKETING PLATFORM 2011 - 2012 [email_address] Tel: +254-733-621658 MEMBER OF THE MYDESTINATION.COM NETWORK KENYA
  2. 2. INTRODUCTION <ul><li>My Destination Kenya is one of the leading Kenya on-line travel guides, created by a local team and part of the My Destination Global Network. </li></ul><ul><li>The travel guide is also a marketing platform for local businesses to target a share of the million or so visitors that Kenya attracts on a yearly basis. </li></ul>• Highly optimised for excellent search engine results • Targeted audience of those actively seeking specific information about Kenya. • Dynamic, interactive and up-to-date content • An effective marketing platform for Kenyan businesses
  3. 3. <ul><li>Multi-award winning travel network covering over 100 destinations across the world with new destinations added monthly. </li></ul><ul><li>10 million users in 2010 and growing, will no doubt become one of the world’s top travel brands. </li></ul><ul><li>Continual improvements in design and technology to ensure that we are market leaders in each and every destination. </li></ul><ul><li>An online community experience is paramount to having lots of visitors. </li></ul><ul><li>Users can log-in, search and add your business to their itinerary , share your business with friends using social media, and post comments and reviews. </li></ul><ul><li>Our sites are built as a perfect marketing platform for local businesses to reach and stay in touch with their customers at all stages of the travel process. </li></ul><ul><li>In-house marketing and SEO (Search Engine Optimisation) teams to reach a global audience. </li></ul><ul><li>Local teams to help you meet your marketing needs and bring you new customers . </li></ul>
  4. 4. FINDING YOUR CUSTOMERS We can help you reach your potential customers at every stage of the travel process. Customers share their experiences online with friends, family and other users. Use of site while in Kenya, print special offers and check events. Mobile App for planning on the go is coming soon! Booking accommodation while checking out your business at the same time. Searching for new destinations Where to stay, when to go and what to do. Users can add your business while planning their whole itinerary on the site. Making changes, checking new things and validating travel plans.
  5. 5. BUSINESS PROFILES <ul><li>The first step to promoting your business with us is to have a business profile, it is an essential step to ensure that your business can be found by all the potential customers that are searching for what to do while in Kenya. </li></ul>GOLD PROFILE SILVER PROFILE BRONZE LISTING <ul><li>Most exclusive way to display your business on the site. </li></ul><ul><li>Limited to only 8 companies in each category. </li></ul><ul><li>Given the highest level of promotion. </li></ul><ul><li>Dedicated profile page with Virtual Tours and Video </li></ul><ul><li>Priority exposure in search results. </li></ul><ul><li>Shown above all bronze listings to visitors. </li></ul><ul><li>Dedicated profile page with Virtual Tours and Video. </li></ul><ul><li>Free option for being displayed on the site. </li></ul><ul><li>Limited page and basic interactive tools. </li></ul><ul><li>Basic promotion of your business. </li></ul>‘ Choose from Gold and Silver Profiles for Priority Exposure’
  6. 6. YOUR DEDICATED PROFILE <ul><li>The profile page is your chance to engage with the user before they’ve even stepped foot in your country. We make it as tempting as possible for a user to add your business to their holiday itinerary by using quality photos, a detailed description of the services you offer and a clear set of directions with a map. </li></ul><ul><li>This is not a simple website listing found on other sites. Your company profile is an interactive source of information where users can really get a feel for your business and what you are offering by using multimedia such as virtual tours and videos. </li></ul>LARGE IMAGE BUSINESS INFORMATION CONTACT INFORMATION INTERACTIVE TOOLS PHOTOS ENQUIRY FORM VIRTUAL TOUR & VIDEO
  7. 7. INTERACTIVE MARKETING <ul><li>Today’s internet users are demanding more and more audio-visual content. Our Mission is to provide a truly interactive guide to Kenya. </li></ul><ul><li>Video content of your business is professionally edited and tailored to your needs, helpfully divided into short video chapters. </li></ul><ul><li>Used together with our professional virtual tour photography package you can give the visitors to your profile a complete and unique audio-visual experience and maximise the prospect of a new customer or client. </li></ul>VIRTUAL TOUR VIDEO ‘ Production of Virtual Tours and Video is included for free with Gold and Silver Profiles’ Prices paid for multimedia if you hired someone privately: SERVICE PRICE VIRTUAL TOUR X 12 40,000ksh MARKETING VIDEO 40,000ksh
  8. 8. CLIENT INTERFACE <ul><li>With the Client Interface you have instant access to all the information about your profile page including real-time statistics. </li></ul><ul><li>There’s the option to update basic contact details, respond to comments that have been posted by the public, request more information on other features such as the multimedia options… and more. There is also a `Special Offers’ feature which allows you to enter up to 3 special offers which will appear as printable vouchers on your company profile page. </li></ul>UPDATE LISTING STATISTICS CUSTOMER REVIEWS SPECIAL OFFERS ‘ The client interface is included with Gold and Silver Profiles’
  9. 9. SPECIAL OFFERS <ul><li>Businesses with Gold and Silver profiles are able to enter up to 3 special offers which will appear as printable vouchers here in our special offer section and on your company profile page. </li></ul><ul><li>Special offers are a great way to bring our users to your business when they visit Kenya. </li></ul>‘ Publishing Special offers is included with Gold and Silver Profiles’
  10. 10. EVENTS <ul><li>If your business is running a special event, maybe for Valentine’s or Christmas Day for example, you can add an event to our events section attracting even more users to visit your business. </li></ul>‘ Publishing Events is included with Gold and Silver Profiles’
  11. 11. RECOMMENDED BY <ul><li>Recommended by badge displays that your business has been recommended by our Local Experts. </li></ul><ul><li>Visitors to your site will be able to see this endorsement from our globally recognised and trusted brand. </li></ul>‘ Recommended By Badge is included with Gold and Silver Profiles’ ‘ Encourage customers to choose your business ’
  12. 12. SOCIAL MEDIA & PR <ul><li>Our users love social media like Facebook, Twitter, YouTube, Flickr and Blogger and we will post when and where we can about new businesses that join My Destination and any events and special offers you submit. </li></ul><ul><li>We have a team of travel writers who create dedicated articles about Kenya. When suitable we will mention your company in our travel articles providing a link back to your profile. </li></ul>‘ Social Media & online PR are included with Gold and Silver Profiles’
  13. 13. DEDICATED ADVERTISING <ul><li>Display advertising is the industry standard for online promotion and all of our adverts are compliant with IAB standards. </li></ul><ul><li>Our banner advertising system has been developed to be complementary to the website user experience and enable you to maximise exposure and effectiveness. </li></ul><ul><li>We can offer exposure on premium pages such as the homepage or targeted exposure within the sub-categories of the site. </li></ul><ul><li>Design and creation of advert is </li></ul><ul><li>included in the price. </li></ul><ul><li>Adverts contain direct link to </li></ul><ul><li>your website or listing. </li></ul><ul><li>Each advertising space will hold a </li></ul><ul><li>maximum of 2 advertisers. </li></ul><ul><li>All banners are animated with </li></ul><ul><li>multiple screens of text and images. </li></ul><ul><li>Minimum contracts are 12 months. </li></ul>TOP BANNER ADVERT 728x90 PIXELS BOX 1 ADVERT 300x250 PIXELS BOX 2 ADVERT 300x250 PIXELS ‘ Targeted advertising allows you to reach people in the search process ’
  14. 14. MOBILE APPLICATION ‘ Mobile App will be included with Gold and Silver Profiles’ SIMPLE, global, fast, reliable, branded, scalable (Utilise existing functionalityresources for speed of delivery) Location Based Services (offers, restaurants, hotels, attractions …) Key Travel functionality Flight ArrivalsDepartures Information Local Weather Search for Companies by ‘type’ and ‘location’ What’s On Special Offers
  15. 15. • Users will find your business when they search our mobile App • Special offers can be used to bring customers to your business <ul><li>This will allow users to browse the categories and search by destination, type etc … </li></ul><ul><li>Accommodation </li></ul><ul><li>Restaurants </li></ul><ul><li>Things To Do </li></ul><ul><li>Attractions </li></ul><ul><li>Shopping </li></ul><ul><li>Golf </li></ul><ul><li>Safaris </li></ul><ul><li>Night Life </li></ul><ul><li>Wellness </li></ul><ul><li>Services </li></ul><ul><li>… . more </li></ul>Home Page Users can find businesses nearby Special Offers
  16. 16. • Displays available offers for a Destination • Coming Soon: ‘Refine’ (ability to filter by type and location) Special Offers Results
  17. 17. • Uses Location Based Services (GPSSatellite) to locate position • 9 x What’s On, Special Offers, Categories (e.g. Restaurants, Accommodation…) • Sections can be scrolled individually: (left=closest) to right Scrollable Left to Right Near Me Now 9 x What’s On 9 x Special Offers 9 x Restaurants 9 x Accommodation
  18. 18. PROFILE PRICES <ul><li>Cost of Virtual Tours and Video are not included in the price of Gold and Silver Profiles. </li></ul><ul><li>Minimum contract period - 12 months . </li></ul><ul><li>All prices are inclusive of tax. </li></ul>Features Bronze Silver Gold Overview Text Yes Yes Yes Contact Info (Address, Tel, Fax) Yes Yes Yes Priority Results None High High est Company Website Link No Yes Yes Photo Album & Map No Yes Yes Enquiry Form / Reserve No Yes Yes Virtual Tours & Video No Yes Yes Special Offers No Yes Yes Add Events No Yes Yes Travel Articles & Social Media No Yes Yes Mobile App No Yes Yes Quantity per Category Unlimited 1 50 8 Price (Annual) Free 21,000ksh 100,000ksh
  19. 19. ADVERTISING PRICES <ul><li>Costs for design and creation of Banner Adverts is included in the price. </li></ul><ul><li>Minimum contract of 12 months, the above rates are for the whole year. </li></ul><ul><li>All prices are excluding VAT. </li></ul>Location Top Banner Box 1 Box 2 Homepage Not available Not available 72,000ksh Main Category Pages (Restaurants, Nightlife, Shopping, Wellness, Things to Do, Weddings, Events, Weather, Photos) 86,000ksh 64,000ksh 36,000ksh Sub Category Page & Info Pages For Example: Museums, Nightclubs, Chinese Restaurants, hairdressers, Regional Info etc.) 64,000ksh 36,000ksh 25,000
  20. 20. CONTACT My Destination Kenya Kenya.admin Tel: 245-733-621-658