This Perception Map shows what users will see on your website within the first few seconds of opening the page.
Your offer's main benefits and a clear call-to-action must stand out to improve usability and conversion rates.
Users only have so much attention to give your website. This attention map shows visually how that attention is
distributed across your page. These results allow for an fine-tuning of your website's most important design
elements and layout to ensure that the "attention budget" is spent wisely.
The Hot Spot Map combines the Attention and Perception Map's information in one global view: the bigger the
circles, the more eye-catching the underlying elements. More than one circle on one element indicates that the
area will most probably be viewed several times - even in the orientation phase.
• CTA (wording, size, colour,
• Product/service description
• Form (length, type of ﬁelds...)
• Layout, style, colours, background,
• Pricing, promotional offers...
• Amount of text, fold...