Evolution of the Webmaster Role Servicios Web - Caixa Galicia November 2007
Goals <ul><li>Who is the Webmaster? </li></ul><ul><li>Orientation of the Webmaster </li></ul><ul><li>Development  from Tec...
Who is   the Webmaster? <ul><li>I looked up “define:Webmaster” at Google (3-sep-2007)  </li></ul><ul><li>17 definitions > ...
Who is the Webmaster? <ul><li>Administrator   contents   manager   maintenance   pages   Person   Responsible   server   s...
Development of the Webmaster <ul><li>Before: machine Now :  user </li></ul><ul><li>Before: technology Now:  business </li>...
From Technology to Business Web Design Marketing Contents Statistics Web structure User
Web structure <ul><li>Application-form  asp   contents  headlines  hiring/contracting   how   html   information   interac...
Web Design <ul><li>accesibility   css   headlines  how  html  appereance   manual  marketing  well-known   products   stan...
Contents <ul><li>A   accesibility   updating   CMS  contents  double(A)   edition manual  search-position   products  guid...
Statistics <ul><li>abandonment  searchers  number  pages popularity  process   how  how-many  impressions   references   t...
Marketing Online <ul><li>hiring/contracting   email   emailings   campaign   LOPD  spam  openings  clicks  rebounded   sec...
Conclusions
Conclusions <ul><li>Webmaster </li></ul><ul><ul><li>Responsible for a website </li></ul></ul><ul><ul><li>Constant developm...
<ul><li>Jerónimo Pérez Paz </li></ul><ul><li>Web Services Manager at Caixa Galicia </li></ul><ul><li>[email_address]   </l...
Upcoming SlideShare
Loading in...5
×

Evolution of the Webmaster Role

2,008

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,008
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Evolution of the Webmaster Role

    1. 1. Evolution of the Webmaster Role Servicios Web - Caixa Galicia November 2007
    2. 2. Goals <ul><li>Who is the Webmaster? </li></ul><ul><li>Orientation of the Webmaster </li></ul><ul><li>Development from Technology to Business </li></ul>
    3. 3. Who is the Webmaster? <ul><li>I looked up “define:Webmaster” at Google (3-sep-2007) </li></ul><ul><li>17 definitions > 431 words </li></ul><ul><li>“ Responsible for technic maintenance of a website&quot; ( 9 definitions)‏ </li></ul><ul><li>“ Responsible for general design, maintenance and content actualization” (5)‏ </li></ul><ul><li>“ Responsible for a specific website” (3)‏ </li></ul>Nota: Female “Webmistress”
    4. 4. Who is the Webmaster? <ul><li>Administrator contents manager maintenance pages Person Responsible server site technical Web Webmaster </li></ul>Note: Female: “Webmistress” “ Person for a Website who is the administrator and responsible for the server maintenance”
    5. 5. Development of the Webmaster <ul><li>Before: machine Now : user </li></ul><ul><li>Before: technology Now: business </li></ul><ul><li>“ Person responsible for a website” </li></ul>
    6. 6. From Technology to Business Web Design Marketing Contents Statistics Web structure User
    7. 7. Web structure <ul><li>Application-form asp contents headlines hiring/contracting how html information interaction marketing products process services test users usability where </li></ul>
    8. 8. Web Design <ul><li>accesibility css headlines how html appereance manual marketing well-known products standards style trademark </li></ul>
    9. 9. Contents <ul><li>A accesibility updating CMS contents double(A) edition manual search-position products guide search-engines social translation triple(A) user web 2.0 writing up </li></ul>
    10. 10. Statistics <ul><li>abandonment searchers number pages popularity process how how-many impressions references to-know users unique visits what why </li></ul>
    11. 11. Marketing Online <ul><li>hiring/contracting email emailings campaign LOPD spam openings clicks rebounded second life search-position social application-form to-know user viral web why 2.0 </li></ul>
    12. 12. Conclusions
    13. 13. Conclusions <ul><li>Webmaster </li></ul><ul><ul><li>Responsible for a website </li></ul></ul><ul><ul><li>Constant development </li></ul></ul><ul><ul><li>Pay attention to “market”: development vs opportunities </li></ul></ul><ul><li>User and Customer Orientation </li></ul><ul><ul><li>Value services and Contents Management </li></ul></ul><ul><ul><li>Web Optimization </li></ul></ul><ul><ul><ul><li>Sales channel </li></ul></ul></ul><ul><ul><ul><li>Customer loyalty </li></ul></ul></ul><ul><li>Business Orientation </li></ul>
    14. 14. <ul><li>Jerónimo Pérez Paz </li></ul><ul><li>Web Services Manager at Caixa Galicia </li></ul><ul><li>[email_address] </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×