Evolution of the Webmaster Role Servicios Web - Caixa Galicia November 2007

Goals Who is the Webmaster? Orientation of the Webmaster Development from Technology to Business

Who is the Webmaster?

Orientation of the Webmaster

Development from Technology to Business

Who is the Webmaster? I looked up “define:Webmaster” at Google (3-sep-2007) 17 definitions > 431 words “ Responsible for technic maintenance of a website" ( 9 definitions)‏ “ Responsible for general design, maintenance and content actualization” (5)‏ “ Responsible for a specific website” (3)‏ Nota: Female “Webmistress”

I looked up “define:Webmaster” at Google (3-sep-2007)

17 definitions > 431 words

“ Responsible for technic maintenance of a website" ( 9 definitions)‏

“ Responsible for general design, maintenance and content actualization” (5)‏

“ Responsible for a specific website” (3)‏

Who is the Webmaster? Administrator contents manager maintenance pages Person Responsible server site technical Web Webmaster Note: Female: “Webmistress” “ Person for a Website who is the administrator and responsible for the server maintenance”

Administrator contents manager maintenance pages Person Responsible server site technical Web Webmaster

Development of the Webmaster Before: machine Now : user Before: technology Now: business “ Person responsible for a website”

Before: machine Now : user

Before: technology Now: business

“ Person responsible for a website”

From Technology to Business Web Design Marketing Contents Statistics Web structure User

Web structure Application-form asp contents headlines hiring/contracting how html information interaction marketing products process services test users usability where

Application-form asp contents headlines hiring/contracting how html information interaction marketing products process services test users usability where

Web Design accesibility css headlines how html appereance manual marketing well-known products standards style trademark

accesibility css headlines how html appereance manual marketing well-known products standards style trademark

Contents A accesibility updating CMS contents double(A) edition manual search-position products guide search-engines social translation triple(A) user web 2.0 writing up

A accesibility updating CMS contents double(A) edition manual search-position products guide search-engines social translation triple(A) user web 2.0 writing up

Statistics abandonment searchers number pages popularity process how how-many impressions references to-know users unique visits what why

abandonment searchers number pages popularity process how how-many impressions references to-know users unique visits what why

Marketing Online hiring/contracting email emailings campaign LOPD spam openings clicks rebounded second life search-position social application-form to-know user viral web why 2.0

hiring/contracting email emailings campaign LOPD spam openings clicks rebounded second life search-position social application-form to-know user viral web why 2.0

Conclusions

Conclusions Webmaster Responsible for a website Constant development Pay attention to “market”: development vs opportunities User and Customer Orientation Value services and Contents Management Web Optimization Sales channel Customer loyalty Business Orientation

Webmaster

Responsible for a website

Constant development

Pay attention to “market”: development vs opportunities

User and Customer Orientation

Value services and Contents Management

Web Optimization

Sales channel

Customer loyalty

Business Orientation

Jerónimo Pérez Paz Web Services Manager at Caixa Galicia [email_address]

Jerónimo Pérez Paz

Web Services Manager at Caixa Galicia

[email_address]