Vignette in Caixa Galicia Jerónimo Pérez Paz Head of Caixa Galicia Web services Vignette Village 2007 November-2007

Index Original situation Objectives How to achieve these Objectives? Implantation examples Conclusions

Original situation

Objectives

How to achieve these Objectives?

Implantation examples

Conclusions

Original situation

Vignette Project: Webs affected www.caixagalicia.es galegos.caixagalicia.es www.caixagalicia.pt www.caixagalicia.es/netclub www.caixagalicia.ch www.lagaleriactiva.com www.caixanautica.es www.ciberviaxes.es www.homegalicia.es www.itecaixagalicia.com www.fundacioncaixagalicia.org www.socialia.org www.obrasocialcaixagalicia.org ( www.ciberalia.com > Obra Social) ( www.eidg.org > Obra Social) (www.imaxinarte.org > Obra Social) activa.caixagalicia.es caixagestion.caixagalicia.es

Original situation risks Lack of Coordination Duplication of development for same requirement Different Content Criteria Information is not shared, merely "linked" Lack of clear "Caixa Galicia" identity Diversity of structures Lack of design coherency Independent on-line marketing Lack of communication with Users Unequal knowledge of medium

Lack of Coordination

Duplication of development for same requirement

Different Content Criteria

Information is not shared, merely "linked"

Lack of clear "Caixa Galicia" identity

Diversity of structures

Lack of design coherency

Independent on-line marketing

Lack of communication with Users

Unequal knowledge of medium

Objectives

General Objectives Integration Structure and design Content Development Unification of Criteria Information Marketing Communication with users Coordination

Integration

Structure and design

Content

Development

Unification of Criteria

Information

Marketing

Communication with users

Coordination

How to achieve these Objectives?

Web Integration and Coordination: Key Elements Processes Technology Organization

Integration and Coordination: Processes Publication of content: Workflow Publication and translation of content (e.g. News) Web site redesign process Caixa Galicia Web style guide Online Marketing system Communication with users

Publication of content: Workflow

Publication and translation of content (e.g. News)

Web site redesign process

Caixa Galicia Web style guide

Online Marketing system

Communication with users

Integration and Coordination: Organization Web Services Dept. User management: Permits General Administrator Managers of each Web Site Online Marketing Manager Translation Dept Technical and Development Maintenance Caixa Galicia Systems realizes control Tecnocom - Vignette Control Centre

Web Services Dept.

User management: Permits

General Administrator

Managers of each Web Site

Online Marketing Manager

Translation Dept

Technical and Development Maintenance

Caixa Galicia Systems realizes control

Tecnocom - Vignette Control Centre

Integration and Coordination: Technology Content Manager: Vignette Portal Framework User management Control and Management of Marketing campaigns Communication with users Bulletins Offers and Promotions Official Communications Surveys Web user attention service Statistics

Content Manager: Vignette

Portal Framework

User management

Control and Management of Marketing campaigns

Communication with users

Bulletins

Offers and Promotions

Official Communications

Surveys

Web user attention service

Statistics

Examples

Implantation examples Multimedia repository Activity Schedule Caixa Galicia Foundation Information touch screen in A Coruña building Caixa Galicia Annual Reports 2006 > 2007 Investor Information Caixa Galicia Welfare Services Socialia.org: ONL Services Caixa Galicia Portugal Caixa Galicia Virtual Community Caixa Galicia Spain Electronic Banking 2006 2007 2008

Multimedia repository

Activity Schedule

Caixa Galicia Foundation

Information touch screen in A Coruña building

Caixa Galicia Annual Reports 2006 > 2007

Investor Information

Caixa Galicia Welfare Services

Socialia.org: ONL Services

Caixa Galicia Portugal

Caixa Galicia Virtual Community

Caixa Galicia Spain

Electronic Banking

Multimedia library Elements: images, audio and video More than 4,000 high quality images All elements stored in library Multiple thumbnails Automatic creation of different sizes Sizes in web style guide Fulfilment of Accessibility requirements: Foundation (“A”) and Welfare Work (“AA”) Now Vignette creates Rich Media Services !

Elements: images, audio and video

More than 4,000 high quality images

All elements stored in library

Multiple thumbnails

Automatic creation of different sizes

Sizes in web style guide

Fulfilment of Accessibility requirements: Foundation (“A”) and Welfare Work (“AA”)

Activity Schedule Includes Caixa Galicia events Foundation and Welfare Work Shared Diary Events Buildings and rooms Collaborating Institutions Event Category Workflow of generation, approval, translation and publication

Includes Caixa Galicia events

Foundation and Welfare Work

Shared Diary

Events

Buildings and rooms

Collaborating Institutions

Event Category

Workflow of generation, approval, translation and publication

Caixa Galicia Foundation First Vignette web site Multimedia library > Multimedia Gallery Activity Schedule More than 15,000 elements published 220 activities per month Collaborating Institutions: 10,000 Rooms: 1,200 Web Positioning: search and social More than 20,000 visits per month “ A” level accessibility (ONCE Foundation Technosite) General search engine: Google

First Vignette web site

Multimedia library > Multimedia Gallery

Activity Schedule

More than 15,000 elements published

220 activities per month

Collaborating Institutions: 10,000

Rooms: 1,200

Web Positioning: search and social

More than 20,000 visits per month

“ A” level accessibility (ONCE Foundation Technosite)

General search engine: Google

Caixa Galicia Annual Reports 2006 Pioneer project in Spain Annual Reports on Web Site Financial, Sociocultural and CSR USB key distribution Exclusive Web dedicated to Reports Printable chapters Multilingual: Spanish, Galician and English

Pioneer project in Spain

Annual Reports on Web Site

Financial, Sociocultural and CSR

USB key distribution

Exclusive Web dedicated to Reports

Printable chapters

Multilingual: Spanish, Galician and English

Investor Information Information for institutional investors Publication time: 1 month Shared information: News Annual Report Information Multimedia library

Information for institutional investors

Publication time: 1 month

Shared information:

News

Annual Report Information

Multimedia library

Welfare Work and Socialia Publication: December-2007 Shared information News Activity Schedule Multimedia library

Publication: December-2007

Shared information

News

Activity Schedule

Multimedia library

Caixa Galicia Web in Portugal Redesign and Development Estimated timescale: 2 months Publication: January - 2008 Accessibility “AA” Shared information Product Catalogue: files, simulators and contract processes News Multimedia library

Redesign and Development

Estimated timescale: 2 months

Publication: January - 2008

Accessibility “AA”

Shared information

Product Catalogue: files, simulators and contract processes

News

Multimedia library

Caixa Galicia Virtual Community More than 100,000 users Services offered Electronic Bulletins CV and job offers Personalized queries: 150 experts Competitions Personalization of Homepage!

More than 100,000 users

Services offered

Electronic Bulletins

CV and job offers

Personalized queries: 150 experts

Competitions

Personalization of Homepage!

Caixa Galicia Web in Spain Start development: Jan - 2008 New design and development Developed by Tecnocom Languages: Spanish, Galician and English Portals: individuals, companies and young people Integration Virtual Community Product Catalogue Double A (“AA”) Accessibility

Start development: Jan - 2008

New design and development

Developed by Tecnocom

Languages: Spanish, Galician and English

Portals: individuals, companies and young people

Integration

Virtual Community

Product Catalogue

Double A (“AA”) Accessibility

Conclusions

Conclusions Framework Definition Reduce different types of content to minimum Important to upgrade to VCM 7.4 Integration: Structure, Design, Content Coordination and Unification of Criteria Experience of technological collaborator Tecnocom

Framework Definition

Reduce different types of content to minimum

Important to upgrade to VCM 7.4

Integration: Structure, Design, Content

Coordination and Unification of Criteria

Experience of technological collaborator

Tecnocom

Many Thanks! Jerónimo Pérez Paz Head of Caixa Galicia Web services [email_address]