These are the slides that accompany the lecture in the video located at:
Although these slides are integrated into the video (thanks to Cali Lewis), there have been requests for them because of legibility in the small online video format. I highly recommend that people new to this presentation actually watch the 1.5 hour lecture to get the context. If not... well, hopefully slideshare will at least let you see the speaker's notes for the slides that have them.
Finally, there is an accompanying blog post which covers additional sources for advertising and revenue generation here:
From the opening slide:
Every once in a while I like to lead off with a little controversy to keep people on their toes. I thought this was a fun title for a presentation, so here we go. :-)
A little while back, I was listening to someone who has a whole lot of followers on Twitter spouting off at the mouth as if they were a social media expert. The person had never had a real job. Had no traffic on their own Web site. And as far as I can tell, they never really made any real money at anything. But here they were, standing on a stage telling other people how to do their jobs, how to get more traffic, and how to make money!
Its not unusual though. I hear people all the time explaining with all sorts of complex theories how things “should” work. As if to explain exactly and scientifically the easiest way to do things. Well, screw that! This is not easy! I prefer the stupid, brute force method because it has worked for me. So next time someone comes along trying to tell you an easier way to do it that is different from what I’ve told you, just ask them to show you the traffic as proof before you listen to them.
In ancient Greece, people like this would be known as Sophists. And they don’t deserve your respect. So, today I’m going to give you some advice. You can take it and be a winner. Or you can listen to the Sophists and your blog will Die.