Tutorial: Make More Money with WordPress, Social Media and Analytics

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These are the slides that accompany the lecture in the video located at:
http://onemansblog.com/winordie

Although these slides are integrated into the video (thanks to Cali Lewis), there have been requests for them because of legibility in the small online video format. I highly recommend that people new to this presentation actually watch the 1.5 hour lecture to get the context. If not... well, hopefully slideshare will at least let you see the speaker's notes for the slides that have them.

Finally, there is an accompanying blog post which covers additional sources for advertising and revenue generation here:
http://onemansblog.com/advertising


From the opening slide:
--------------------------
Every once in a while I like to lead off with a little controversy to keep people on their toes. I thought this was a fun title for a presentation, so here we go. :-)

A little while back, I was listening to someone who has a whole lot of followers on Twitter spouting off at the mouth as if they were a social media expert. The person had never had a real job. Had no traffic on their own Web site. And as far as I can tell, they never really made any real money at anything. But here they were, standing on a stage telling other people how to do their jobs, how to get more traffic, and how to make money!

Its not unusual though. I hear people all the time explaining with all sorts of complex theories how things “should” work. As if to explain exactly and scientifically the easiest way to do things. Well, screw that! This is not easy! I prefer the stupid, brute force method because it has worked for me. So next time someone comes along trying to tell you an easier way to do it that is different from what I’ve told you, just ask them to show you the traffic as proof before you listen to them.

In ancient Greece, people like this would be known as Sophists. And they don’t deserve your respect. So, today I’m going to give you some advice. You can take it and be a winner. Or you can listen to the Sophists and your blog will Die.

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  • Every once in a while I like to lead off with a little controversy to keep people on their toes. I thought this was a fun title for a presentation, so here we go. :-)

    A little while back, I was listening to someone who has a whole lot of followers on Twitter spouting off at the mouth as if they were a social media expert. The person had never had a real job. Had no traffic on their own Web site. And as far as I can tell, they never really made any real money at anything. But here they were, standing on a stage telling other people how to do their jobs, how to get more traffic, and how to make money!

    Its not unusual though. I hear people all the time explaining with all sorts of complex theories how things “should” work. As if to explain exactly and scientifically the easiest way to do things. Well, screw that! This is not easy! I prefer the stupid, brute force method because it has worked for me. So next time someone comes along trying to tell you an easier way to do it that is different from what I’ve told you, just ask them to show you the traffic as proof before you listen to them.

    In ancient Greece, people like this would be known as Sophists. And they don’t deserve your respect. So, today I’m going to give you some advice. You can take it and be a winner. Or you can listen to the Sophists and your blog will Die.
  • Ok. Tony didn’t ask for it. But I’m quite sensitive to the fact that he does a ton of work to make these events happen and there are real costs associated with them even when space is donated. Please help him defray these costs!
  • Lets do this!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m just like you, except that I’m coming at you from every direction. Some people here only know me from one or two of these perspectives. Some from several. The more exposure you have to me through different mediums, the more top of mind I have - even if you don’t particularly like me!
  • I’m about to stand here and give you all kinds of advice, and then we’ll go out for beers. But at the end of the day, if you take nothing else away from my lecture, you remember that I am your competition! Your content has to beat mine!

    I guarantee all the SEO tricks in the world aren’t going to put your site higher on the list than mine. And they damn sure aren’t going to to get you the loyal readership that I have. The only way you are going to out perform me, is to out produce me!
  • Here are some stats from my blog. By show of hands, how many people here have a site which averages more than 2,000 page views per day? Don’t forget, as the CEO of Woopra, I know that 95% of the world doesn’t.

    Well, let’s be clear about one thing. These are the stats from just a single page on my blog. One article. That article got Dugg, it’s at the top of the Google results, and it has hundreds of comments. And it took me about 20 hours to research, write, and edit it. 20 hours. One post.

    It was written 2 years ago and is still getting 2,000 visitors per day. It’s been read well over 1 Million times.
  • Blogging comes in all forms. Text, Video, Audio. It all counts.

    I use Viddler and YouTube for uploading videos. Viddler allows long videos to be posted. YouTube has a vast audience and lots of search traffic.
  • Sharing photos on Flickr can drive traffic to your site, and they increase your “name brand” awareness and reputation.
  • The numbers you see here are only the views that come from site visits and don’t include the iTunes subscriptions which are much larger. Audio podcasts are popular with people looking for content for their daily commutes etc.
  • Almost every blogger out there has their targets set incorrectly! People are trying to figure out how to make money. Or what topic to write about. That is just wrong!

    What you SHOULD be doing is thinking about how the hell you can possibly make whatever article you are writing more authoritative, more educational and more enlightening! The better you do, the more you will be rewarded with search and referral traffic.
  • But Wait! There’s More!
  • Social Media is about building interest, not selling stuff!
  • Unless you’re the New York Times, I wouldn’t put out “factual” but boring titles. If the article was worth writing, then give it a tweet that it deserves to get it some traffic.
  • Unless you’re the New York Times, I wouldn’t put out “factual” but boring titles. If the article was worth writing, then give it a tweet that it deserves to get it some traffic.
  • Unless you’re the New York Times, I wouldn’t put out “factual” but boring titles. If the article was worth writing, then give it a tweet that it deserves to get it some traffic.
  • Moderating comments, writing posts, adding plugins, changing your theme... everything is faster with the WP Admin Bar. Get it!
  • Yet Another Related Posts Plugin
    You MUST use TAGS on every single post!
  • Yet Another Related Posts Plugin
    You MUST use TAGS on every single post!
  • Yet Another Related Posts Plugin
    You MUST use TAGS on every single post!
  • Yet Another Related Posts Plugin
    You MUST use TAGS on every single post!
  • Who here has NOT had your server crash yet? You need this more than anyone. And you should set it up so that it automatically backs up your DB weekly and emails it to a GMail account which will store the backups in case they are ever needed.
  • Email feeds not only give you more readers, they actually generate traffic back to your site. Over 350 people came to my site as a result of the email referrals in a 30 day period. Many will leave comments, or they are following links to “Related Articles”.

    If you get enough readers this way, Google will also put links in your email feed which can earn you some money.
  • Sidebar!
  • Remember when I said that content was King? Well, one thing we know is that if you don’t write it, you definitely won’t get traffic for it!

    I spent 8 hours writing this article! It took a long time to do the research, and then I had to watch all of the videos and do a ton of screen caps, resize them and everything else.
  • Remember when I said that content was King? Well, one thing we know is that if you don’t write it, you definitely won’t get traffic for it!

    I spent 8 hours writing this article! It took a long time to do the research, and then I had to watch all of the videos and do a ton of screen caps, resize them and everything else.
  • Remember when I said that content was King? Well, one thing we know is that if you don’t write it, you definitely won’t get traffic for it!

    I spent 8 hours writing this article! It took a long time to do the research, and then I had to watch all of the videos and do a ton of screen caps, resize them and everything else.
  • Within a week, the blog was scoring in the top 200 results for various terms 11 times.
  • After only one week, hundreds of visitors searching for Lady Gaga arriving on OMB.

    What happens after Lady Gaga does something publicly that generates a lot of publicity? I’ll get a LOT of search traffic!
  • Within a three weeks, the blog was in the top 200 rankings in the major search engines .
  • Over 5,000 pageviews in the first month from the addition of a single post. But remember, it took 8 hours to write that blog post!
  • Woopra was telling me that a ton of the traffic was having only ONE pageview! I then followed a Google link and figured out that the visitors were stranded on the individual image pages and couldn’t get back to the big collection! So I went into the blog post, pulled up the image editor, and added a description to all of the images.
  • But Wait! There’s More!
  • Your physical server’s load bearing capability matters too. Every time I’ve upgraded my server, traffic has increased from Google. If you think about it logically, Google could easily crash your server, so they have to be careful not to overload it.
  • Do not let people leave comments with links to obviously commercial sites.
    Do not let people leave “worthless” comments that add NO value to your site.

    Real visitors will not want to participate in your comments if you let them run wild or never respond.
    You’ll get a bad link neighborhood on your site and Google will punish you.
  • Stop trying to decide between tiny ads to not annoy people you don’t want to annoy, and huge ads for people you don’t care about! You can do BOTH!

    I earn over $1,000 per month from these ads.
  • Stop trying to decide between tiny ads to not annoy people you don’t want to annoy, and huge ads for people you don’t care about! You can do BOTH!

    I earn over $1,000 per month from these ads.
  • Stop trying to decide between tiny ads to not annoy people you don’t want to annoy, and huge ads for people you don’t care about! You can do BOTH!

    I earn over $1,000 per month from these ads.
  • Stop trying to decide between tiny ads to not annoy people you don’t want to annoy, and huge ads for people you don’t care about! You can do BOTH!

    I earn over $1,000 per month from these ads.
  • All of these can be used in conjunction with the No Adverts for Friends plugin.
  • You don’t have to use my theme, but read the description of why I created it to see what things you need to look for when choosing one.
  • Your physical server’s load bearing capability matters too. Every time I’ve upgraded my server, traffic has increased from Google. If you think about it logically, Google could easily crash your server, so they have to be careful not to overload it.
  • Either Alaska really is boring, or Bubble Shooter really is the most addicting game of all time!

    174 visits! 58 hours spent on this one page. And this is not unusual for this post!
  • This person always comes to play Bubble Shooter - but always starts at Google! Are bookmarks broken?
    Shows what creatures of habit we all are.
  • This visitor did an image search for shadow puppets and arrives on the site. Then followed a Related Link to a Kinetic Machine post. Remembered the Kinetic Machine post and came back multiple times, finding it the exact same way each time.

    Again! It’s all about the content! I had enough, and enough variety, that they remember it and seek it out.
  • Tutorial: Make More Money with WordPress, Social Media and Analytics

    1. 1. WIN or DIE! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    2. 2. HI. I’M JOHN POZADZIDES “po - za - ZEE - dees” OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    3. 3. HI. I’M JOHN POZADZIDES “po - za - ZEE - dees” OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    4. 4. HOW TO FIND ME I’m just “John P.” OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    5. 5. HOW TO FIND ME I’m just “John P.” ation.FM Woopra.c WealthN Viddler.com/jpoza om dzides/ @JohnPoz MyRecip.es FaceBook .com/JohnPoz Flickr.com/photos/john-pozad zides/ OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    6. 6. PRICE OF ADMISSION • $5 to Tony Cecala • Follow @Johnpoz • Pay it Forward! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    7. 7. THANKS ART INSTITUTE! The Art Institute has generously hosted for months! Show the love! •ArtInstitutes.edu/Dallas •@Art_Institutes OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    8. 8. LETS GO! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    9. 9. POP QUIZ OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    10. 10. POP QUIZ • Who has read an article on my blog? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    11. 11. POP QUIZ • Who has read an article on my blog? • Who has seen one of my Tweets? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    12. 12. POP QUIZ • Who has read an article on my blog? • Who has seen one of my Tweets? • Who has read a Facebook update? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    13. 13. POP QUIZ • Who has read an article on my blog? • Who has seen one of my Tweets? • Who has read a Facebook update? • Who has seen a video with me in it? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    14. 14. POP QUIZ • Who has read an article on my blog? • Who has seen one of my Tweets? • Who has read a Facebook update? • Who has seen a video with me in it? • Who has looked at one of my Flickr photos? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    15. 15. POP QUIZ • Who has read an article on my blog? • Who has seen one of my Tweets? • Who has read a Facebook update? • Who has seen a video with me in it? • Who has looked at one of my Flickr photos? • Who has heard an audio podcast of me? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    16. 16. I Am Your Competition! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    17. 17. CONTENT IS KING OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    18. 18. HOW TO FIND ME VIDEO COUNTS OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    19. 19. PICTURES COUNT OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    20. 20. HOW TO FIND ME AUDIO COUNTS OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    21. 21. HOW TO BEAT ME Stop TRYING to make money! If you beat me, the money will be there! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    22. 22. That’s It! (You got your money’s worth) OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    23. 23. TIPS and MORE! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    24. 24. 5 Things That Will Help OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    25. 25. 1) SOCIAL MEDIA e the h or se to smen tr y to tak "M ost sale drink. wate r and m ake him e horse thirsty." b is to m ake th Your jo briel M. Siegel - Ga OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    26. 26. SEE THE DIFFERENCE? OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    27. 27. SEE THE DIFFERENCE? New blog post: Falcon Heene http://bit.ly/13hJoC or OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    28. 28. SEE THE DIFFERENCE? New blog post: Falcon Heene http://bit.ly/13hJoC or “Balloon Boy” NOT Dead! http://bit.ly/13hJoC OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    29. 29. !"#$%&'()*+",-$./'0)1),,%&2' !"#$%&&'()*+,) -./0$1()23,) ?CD/6&&()B,) 4/5'$675()2,) A'&5<"'<$()B,) 89&:;"<"9&:()3,) =>?@"#$()+,) OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    30. 30. 2) RSS FEEDS ARE IMPORTANT • Give it to readers how they want it • My RSS feed has generated 300,000 clicks back to the site • I recommend Google Feedburner: OneMansBlog.com/feedburner OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    31. 31. 3) KICK ASS CONTENT OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    32. 32. 4) PRETTY LINK PRO! ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    33. 33. 4) PRETTY LINK PRO! • PLP creates YOUR domain short links ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    34. 34. 4) PRETTY LINK PRO! • PLP creates YOUR domain short links • They’re used for linking on Twitter, Facebook, etc. ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    35. 35. 4) PRETTY LINK PRO! • PLP creates YOUR domain short links • They’re used for linking on Twitter, Facebook, etc. • They build inbound links to your site ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    36. 36. 4) PRETTY LINK PRO! • PLP creates YOUR domain short links • They’re used for linking on Twitter, Facebook, etc. • They build inbound links to your site • You can track ANY outbound links! (Ads, etc.) ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    37. 37. 4) PRETTY LINK PRO! • PLP creates YOUR domain short links • They’re used for linking on Twitter, Facebook, etc. • They build inbound links to your site • You can track ANY outbound links! (Ads, etc.) • Ask me about the discount after the presentation!!! ★OneMansBlog.com/PLP OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    38. 38. 5) SOCIALIZE FACE TO FACE • Target local groups • Start your own group ★MeetUp.com OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    39. 39. TOOLS YOU NEED! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    40. 40. YOU MUST USE A SITEMAP http://onemansblog.com/sitemap OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    41. 41. AMAZON AFFILIATES • Review a product you like & add Amazon.com links • Cookies last a whole day for EVERYTHING http://onemansblog.com/amazon OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    42. 42. WP ADMIN BAR • Speeds EVERYTHING Up • Efficiency is Important http://onemansblog.com/wpadmin OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    43. 43. LINKS AND YARPPS! http://onemansblog.com/relatedposts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    44. 44. LINKS AND YARPPS! http://onemansblog.com/relatedposts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    45. 45. LINKS AND YARPPS! http://onemansblog.com/relatedposts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    46. 46. BACKUP YOUR DATABASE! • Your DB IS your site! Protect it! • WP-DBManager optimizes, repairs and backs up the data. http://onemansblog.com/dbmanager OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    47. 47. ADD EMAIL FEEDS OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    48. 48. WP SUPER CACHE Every WordPress Site on Earth should have this installed http://onemansblog.com/wpsupercache OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    49. 49. LADY GAGA! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    50. 50. TEST: LADY GAGA OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    51. 51. TEST: LADY GAGA • Jan 4, 2010 - NO traffic for “Lady Gaga” • The words “Lady Gaga” do not appear on OneMansBlog.com OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    52. 52. TEST: LADY GAGA • Jan 4, 2010 - NO traffic for “Lady Gaga” • The words “Lady Gaga” do not appear on OneMansBlog.com OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    53. 53. TEST: LADY GAGA • Jan 4, 2010 - NO traffic for “Lady Gaga” • The words “Lady Gaga” do not appear on OneMansBlog.com • Wrote article: http://OneMansBlog.com/gaga • Embedded 5 videos plus text • Added 60 screen captures at 1920x1200 OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    54. 54. TEST: LADY GAGA (CONT.) •7 days later! • 11 Top 200 Rankings in Search Engines OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    55. 55. TEST: LADY GAGA (CONT) OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    56. 56. TEST: LADY GAGA (CONT.) •3 weeks later! • Over 75 Top 200 Rankings OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    57. 57. TEST: LADY GAGA (FINAL) OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    58. 58. LADY GAGA LESSON! • Use DESCRIPTION with Images!!!!!!!! • Link back to main post to avoid orphans OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    59. 59. KEEP GOING! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    60. 60. SITE SPEED MATTERS • Install PageSpeed for Firefox • Faster page loads = more Google traffic • Grid hosting at LayeredTech OneMansBlog.com/pagespeed OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    61. 61. MODERATE COMMENTS Delete Spammy comments ruthlessly! OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    62. 62. KEEP WORDPRESS CLEAN • Clean Options removes old junk from the WP DB ➡ http://onemansblog.com/cleanoptions • Delete-Revision removes auto-save versions of posts ➡ http://onemansblog.com/deleterevision • Combine with WP DBManager’s Optimize & Repair OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    63. 63. INTEGRATE GOOGLE SEARCH • Replace built in WP Search • Google keeps more people on your site • Easier for you to find your own posts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    64. 64. MAKE mo’ MONEY OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    65. 65. NO ADVERTS FOR FRIENDS http://onemansblog.com/noadverts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    66. 66. NO ADVERTS FOR FRIENDS Don’t annoy friends with Ads! http://onemansblog.com/noadverts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    67. 67. NO ADVERTS FOR FRIENDS Don’t annoy DO annoy search friends with Ads! visitors with them! http://onemansblog.com/noadverts OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    68. 68. MARK HOPKINS SAID... Websites and blogs with fewer than 50,000 monthly pageviews fall into the category of site, usually, that should focus on growing their audience rather than direct monetization. Stuff that Won't Work Stuff that Will Work • AdSense: Will net you pennies to • CPM Networks: You will probably, at dollars a month. best, make upwards of $100-$500 a • CPM Networks: You will month, but most CPM networks won't probably, at best, make upwards take you (too small). of $100-$500 a month, but most • Sponsorship: If you cover an event, CPM networks won't take you an ongoing news thread, or a specific (too small). niche (with a well defined audience), • CPA/Affiliate Deals: You don't sponsorship is within reach. have the momentum to make • Engagement: As much as $750 more than $5 or $10 a month. monthly. OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    69. 69. GOOGLE ALTERNATIVES • BuySellAds.com - Fixed Rate • AdBrite.com • Clicksor.com - Contextual • Chitika.com - Widgets Look for a post on OMB this week... OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    70. 70. AFFILIATE PROGRAMS • Commission Junction - CJ.com • LinkShare - LinkShare.com • iTunes - (via LinkShare) OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    71. 71. SEO STUFF OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    72. 72. YOUR THEME MATTERS • Pay for a reputable theme with support • No spammy footer links! (Ad supported) • Content loads before sidebars • Well commented PHP and CSS • Light, Fast and Standards Compliant http://onemansblog.com/rapid-access OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    73. 73. KEYWORDS EVERYWHERE! • Descriptions below images • Image names <img src=”john-p.jpg”> John P. • Image “Alt” tags <img alt=”John P.” src=”john-p.jpg”> • Image “Title” tags <img alt=”John P.” title=”John P” src=”john-p.jpg”> • Link “Title” tags <a href=”http://JohnP.org” title=”Visit John P!”> • Meta tags - All in One SEO Pack ✓ http://onemansblog.com/aioseo OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    74. 74. INBOUND LINKS OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    75. 75. INBOUND LINKS • QUALITY links = higher search results OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    76. 76. INBOUND LINKS • QUALITY links = higher search results • Not every article will make it big OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    77. 77. INBOUND LINKS • QUALITY links = higher search results • Not every article will make it big • Share links on Twitter, Facebook, Linked In, Digg, StumbleUpon, Reddit OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    78. 78. INBOUND LINKS • QUALITY links = higher search results • Not every article will make it big • Share links on Twitter, Facebook, Linked In, Digg, StumbleUpon, Reddit • YouTube videos can link to a post OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    79. 79. INBOUND LINKS • QUALITY links = higher search results • Not every article will make it big • Share links on Twitter, Facebook, Linked In, Digg, StumbleUpon, Reddit • YouTube videos can link to a post • Flickr photos can link to a story post OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    80. 80. INBOUND LINKS • QUALITY links = higher search results • Not every article will make it big • Share links on Twitter, Facebook, Linked In, Digg, StumbleUpon, Reddit • YouTube videos can link to a post • Flickr photos can link to a story post • Squidoo, Hubpage, Wikipedia OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    81. 81. SOCIAL MEDIA OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    82. 82. SOCIAL MEDIA PRIMERS OneMansBlog.com/SocialMedia OneMansBlog.com/Gio MeetUp.com/DFWSocialMediaMarketing/ OneMansBlog.com @johnpoz Facebook.com/Johnpoz
    83. 83. GUEST BLOG! • Build reputation and inbound links • Make new contacts with bloggers MyBlogGuest.com OneMansBlog.com @johnpoz Facebook.com/Johnpoz
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