Empowering NGI Media with Alfresco

Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead

Goals of NGI Media
Increase Online Revenue
Turn Content into Assets
Expand Ad Supported Biz Models
Enable Syndication Biz Models
Enable API-based Biz Models
Increase Operational Efficiencies
Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems
Deploy multiple sites from a common component-based architecture

How Do Companies Expand Online Revenue?
Turn Content Into Assets
Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models
Digital Asset Management (DAM) is a key component
Ingest
Categorize & Tag
Encode for Multi-purpose Use
Index
Store & Retrieve
Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks

Expand the User Experience to Increase Ad Inventory and Time On-site
Go beyond basic templates and ad banners
Empower UGC and Social Interactions to increase viral marketing and build loyalty
Develop Rich UX and expand media gallery and video ad inventory
Enable contextual content presentation and ad placement to increase time-on-site and click rates
Personalized presentation to increase utility, build user loyalty and return visits
User Generated Content Rich Media Delivered In Context

Extend Reach Beyond Single Sites to Enable Syndication Business Models
Serve content to the audience at any aggregation point
Update syndication capabilities to go beyond standard RSS
Distribute applications in addition to content and data
Empower affiliates to leverage syndicated content
Increase online ad revenue and promotional reach through affiliates
World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites

Expose Digital Asset and Data Repositories to Enable API-based Business Models
Store content in a structured way whenever/wherever possible
Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
Enable content to go to where users are vs. hold behind walled garden
Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting

How Do Companies Increase Operational Efficiency?
Assemble Key Media & Publishing Systems Into a Media Service Architecture
Asset Management
Content Management
Community Management
Advertising
Commerce
Rich Media
Syndication
Reporting & Analytics
Rationalize Multi-site Deployments
Service-oriented
Component-based
Common Libraries
Federated Repositories
Shared Resources
Scalable Infrastructure
Serve the “3 Screen” Experience From a Common Platform
PC
Multiple Sites
Multiple Affiliates
Mobile
Multiple File Formats
Multiple Device Specs
TV
Format for “10-foot UI”

How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories
Search Engines
Social Networks
3 rd -Party Blogs
Viral (Link Sharing)
User

How Can Alfresco Help?
Front-end technology agnostic
Multiple key components can be combined
E.g., DAM and WCM
“ Content as a Service”
Easily expose content as an API
Robust Workflow Management
Multi-site Deployment Ready
Extensible through API’s & Plug-ins
Enhance productivity
Virtualization & developer sandboxes
Snapshots, version control, rollback
Access the repository through a plain file share

Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP
Custom Content Model
Advanced Workflow
Custom Actions
Minor Web Client Cust.
All File-based Content
Browser
CIFS
WebDAV
FTP
LDAP Directory
Content, applications, and ads
Zero effort from affiliate site team
Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site
Any technology
Any design
Leverages static content or queries repository via REST
Producers
Controlled Syndication
Ads & campaigns
Analytics
REST/ATOM/RSS

About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week
For case studies & blogs regarding Online Revenue
& Operational Efficiency: http://www. optaros.com
http://www.optaros/com/clients
http://www.optaros.com/blogs
We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment

Empowering NGI Media with Alfresco

by Jeff Potts on Oct 17, 2008

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Empowering NGI Media with Alfresco — Presentation Transcript