• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Empowering NGI Media with Alfresco
 

Empowering NGI Media with Alfresco

on

  • 2,372 views

How can media sites increase revenue and improve operational efficiency? How can Alfresco help?

How can media sites increase revenue and improve operational efficiency? How can Alfresco help?

Statistics

Views

Total Views
2,372
Views on SlideShare
2,370
Embed Views
2

Actions

Likes
1
Downloads
81
Comments
1

2 Embeds 2

http://www.slideshare.net 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Empowering NGI Media with Alfresco Empowering NGI Media with Alfresco Presentation Transcript

  • Empowering Next Generation Media Presentation Bob Fitzpatrick Media Practice Lead Bryan Spaulding Media Practice Lead Jeff Potts Content Management Practice Lead
  • Goals of NGI Media
    • Increase Online Revenue
      • Turn Content into Assets
      • Expand Ad Supported Biz Models
      • Enable Syndication Biz Models
      • Enable API-based Biz Models
    • Increase Operational Efficiencies
      • Integrate Digital Asset Management, Content Management, Community, Syndication, and Reporting Systems
      • Deploy multiple sites from a common component-based architecture
  • How Do Companies Expand Online Revenue?
    • Turn Content Into Assets
      • Create a Valuable Asset Repository that can enable multiple rich media applications and multiple online business models
      • Digital Asset Management (DAM) is a key component
        • Ingest
        • Categorize & Tag
        • Encode for Multi-purpose Use
        • Index
        • Store & Retrieve
      • Assets become more readily re-purposed and distributed to own/operated sites, social media networks, and partner sites
    Meta Data Media Files User Interface Asset Management Owned Operated Site Affiliate Site Social Networks
  • How Do Companies Expand Online Revenue?
    • Expand the User Experience to Increase Ad Inventory and Time On-site
      • Go beyond basic templates and ad banners
      • Empower UGC and Social Interactions to increase viral marketing and build loyalty
      • Develop Rich UX and expand media gallery and video ad inventory
      • Enable contextual content presentation and ad placement to increase time-on-site and click rates
      • Personalized presentation to increase utility, build user loyalty and return visits
    User Generated Content Rich Media Delivered In Context
  • How Do Companies Expand Online Revenue?
    • Extend Reach Beyond Single Sites to Enable Syndication Business Models
      • Serve content to the audience at any aggregation point
      • Update syndication capabilities to go beyond standard RSS
      • Distribute applications in addition to content and data
      • Empower affiliates to leverage syndicated content
      • Increase online ad revenue and promotional reach through affiliates
    World Wide Web (Internet) Your High-demand Content Media Sites Partner Sites Flagship Site Communities of Interest Individual Subscriber Websites Social Network Affiliate Sites
  • How Do Companies Expand Online Revenue?
    • Expose Digital Asset and Data Repositories to Enable API-based Business Models
      • Store content in a structured way whenever/wherever possible
      • Scale B2B distribution as well as supplier relationships by providing programmatic access to assets through API's
      • Enable content to go to where users are vs. hold behind walled garden
      • Partners pay for access to content and carry the costs for audience acquisition, content presentation, application development, site maintenance and hosting
  • How Do Companies Increase Operational Efficiency?
    • Assemble Key Media & Publishing Systems Into a Media Service Architecture
      • Asset Management
      • Content Management
      • Community Management
      • Advertising
      • Commerce
      • Rich Media
      • Syndication
      • Reporting & Analytics
    • Rationalize Multi-site Deployments
      • Service-oriented
      • Component-based
      • Common Libraries
      • Federated Repositories
      • Shared Resources
      • Scalable Infrastructure
    • Serve the “3 Screen” Experience From a Common Platform
      • PC
        • Multiple Sites
        • Multiple Affiliates
      • Mobile
        • Multiple File Formats
        • Multiple Device Specs
      • TV
        • Format for “10-foot UI”
  • How Do Companies Increase Operational Efficiency? Services Layer Reports & Analytics User Profile Web Content Management Personalization Workflow Advertising Commerce Community Search / Browse Media Services Asset Management Rich Media Delivery Digital Rights Management Websites Micro-Sites / Properties Distribution Partner X Web API Embed Data Feeds 3 rd Party Content Suppliers Internal Content Producers Controlled Syndication Distribution Partner Y Interfaces Media Assets Access Website Content Structured Data Media Service Architecture Content + Data Repositories
    • Search Engines
    • Social Networks
    • 3 rd -Party Blogs
    • Viral (Link Sharing)
    User
  • How Can Alfresco Help?
    • Front-end technology agnostic
    • Multiple key components can be combined
      • E.g., DAM and WCM
    • “ Content as a Service”
      • Easily expose content as an API
    • Robust Workflow Management
    • Multi-site Deployment Ready
    • Extensible through API’s & Plug-ins
    • Enhance productivity
      • Virtualization & developer sandboxes
      • Snapshots, version control, rollback
      • Access the repository through a plain file share
  • Alfresco-Powered Media Platform REST/ATOM/RSS Metadata LDAP
    • Custom Content Model
    • Advanced Workflow
    • Custom Actions
    • Minor Web Client Cust.
    • All File-based Content
    • Browser
    • CIFS
    • WebDAV
    • FTP
    LDAP Directory
    • Content, applications, and ads
    • Zero effort from affiliate site team
    Third-parties via REST CDN Affiliate Sites REST/ATOM/RSS Flagship Site
    • Any technology
    • Any design
    • Leverages static content or queries repository via REST
    Producers
    • Controlled Syndication
    • Ads & campaigns
    • Analytics
    REST/ATOM/RSS
  • About Optaros Media Practice We help our clients seize new online opportunities 300% increase in syndication revenue Payback – 12 months Replaced ASP, capture all lead revenue Payback – 8 months Transferred PGATour from CBS in 14 weeks Payback – 10 months on ad sales American Idol Top 12 RIA site, widget Time – 1 week
    • For case studies & blogs regarding Online Revenue
    • & Operational Efficiency: http://www. optaros.com
      • http://www.optaros/com/clients
      • http://www.optaros.com/blogs
    We have a proven record 96% reference-able 92% on-time/on-budget We‘re growing $0  $26 million since 2005 Over 100 clients Over 200 employees in North America and Europe We have a rich history Help clients leverage technology disruption: client-server, web browser − now assembled web We’re well capitalized $34 million investment