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The State of Enterprise Content ManagementSeptember 2011<br />Jeff Potts<br />Chief Community Officer<br />
Size of the market, market growth<br />Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 b...
Alfresco customer growth<br />
Noteworthy industry moves in 2011<br />OpenText buys Metastorm (2/2011)<br />OpenText buys weComm (3/2011)<br />Autonomy b...
social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />brows...
Why do clients choose Alfresco?<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />6<br />
AIIM State of the ECM Industry Report<br />Jeff’s Top Five Takeaways<br />
#1: ECM adoption in progress<br />Compliance still significant; Collaboration increasingly recognized as an important bene...
#2: Customization is critical<br />57% have some degree of local customization, and 27% have add-on products, or best-of-b...
#3: Alfresco opportunity–ECM on multiple devices<br />68% of installed ECM systems have no browser or mobile access option...
#4: Open Source ECM is growing<br />6% of organizations currently use Open Source ECM systems<br />Will double in the next...
#5: Microsoft Share Point – Adoption<br />58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009<br />70...
#5: Microsoft Share Point – How Used<br />54% use SharePoint for collaboration and social sites<br />12% of SharePoint use...
We compete with SharePoint and Traditional ECM Players<br />Compared to SharePoint:<br /><ul><li>Open Source
Open to Enterprise Standards
Open Architecture
Scalable
Distributed
Scriptable</li></li></ul><li>The ECM Landscape<br />Public<br />SMB<br />Enterprise<br />Back Office<br />Front Office<br ...
Trend: Consumer player momentum<br />Heavily consumer-oriented<br />Well-funded, high valuations<br />Mainly file sharing ...
Trend: Mobile Device Adoption<br />2007<br />iPhone launched<br />Dismissed as unsecure and unsuitable for the enterprise<...
iPad Adoption<br />Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today)<...
Enterprise iPad Adoption by Industry<br />Healthcare <br /> Medtronic - 5,000 iPads to sales reps <br />Financial Services...
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Alfresco SAUG: State of ECM

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Presented at the Alfresco South Africa User Group on September 14. Covers a high-level look at the state of the ECM industry including a "Top 5 Takeaways" from AIIM's State of the Industry report.

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  • Metastorm is BPM, weComm is Mobile app dev, and Global 360 is case management
  • We aren’t the only ones who are seeing a shift in ECM to handle these new requirements. Here is how Gartner now views the ECM market – broken up into four areas.Explain each of the areas – and talk about Alfresco’s historic success in transactional and online.However, our focus going forward is going to be Social Content Management and Content Management as infrastructure. We want to be the de-facto platform for managing content in a social world.
  • Alfresco iOS applications coming soonAlfresco runs in all modern browsers
  • Box has 4 million users as of January, 2011. Dropbox valuation could be in the multiple billions of dollars.
  • Transcript of "Alfresco SAUG: State of ECM"

    1. 1. The State of Enterprise Content ManagementSeptember 2011<br />Jeff Potts<br />Chief Community Officer<br />
    2. 2. Size of the market, market growth<br />Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 billion and will exceed $5.7 billion in 2014<br />Frost & Sullivan says $6.0 billion by 2016<br />Double digit growth through 2009 occurred despite economic downturn<br />
    3. 3. Alfresco customer growth<br />
    4. 4. Noteworthy industry moves in 2011<br />OpenText buys Metastorm (2/2011)<br />OpenText buys weComm (3/2011)<br />Autonomy buys digital archiving assets from Iron Mountain (5/2011)<br />Oracle buys FatWire (6/2011)<br />OpenText buys Global 360 (7/2011)<br />HP buys Autonomy (8/2011)<br />Jive Software files for IPO (8/2011)<br />BPM<br />mobile<br />WCM, again<br />case management<br />an over-valued holding company<br />
    5. 5. social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />browser/portal<br />version control<br />online<br />channel optimization<br />WCM<br />web authoring<br />rich-media<br />Analytics<br />mobile support<br />transactional<br />content management<br />BPM<br />workflow<br />compliance<br />RM<br />archives<br />content management as<br />infrastructure<br />metadata<br />life cycle control<br />integration<br />Interfaces<br />repository<br />platform<br />Source: Gartner ECM Magic Quadrant, November 2010<br />
    6. 6. Why do clients choose Alfresco?<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />6<br />
    7. 7. AIIM State of the ECM Industry Report<br />Jeff’s Top Five Takeaways<br />
    8. 8. #1: ECM adoption in progress<br />Compliance still significant; Collaboration increasingly recognized as an important benefit<br />16% have achieved enterprise scale ECM, up from 12% in 2010<br />29% are in the process of implementing<br />72% of larger organizations have 3 or more ECM/DM/RM systems. 25% have 5 or more<br />
    9. 9. #2: Customization is critical<br />57% have some degree of local customization, and 27% have add-on products, or best-of-breed integrations<br />28% feel constrained by their ECM/workflow system re making process changes<br />15% say constraints limit their ability to roll out enterprise-wide<br />60% feel that their industry-specific requirements preclude SaaS or Cloud<br />
    10. 10. #3: Alfresco opportunity–ECM on multiple devices<br />68% of installed ECM systems have no browser or mobile access options (?!)<br />Source: seq<br />
    11. 11. #4: Open Source ECM is growing<br />6% of organizations currently use Open Source ECM systems<br />Will double in the next 2 years<br />In smaller orgs, 8% are using Open Source ECM now and 13% have plans<br />
    12. 12. #5: Microsoft Share Point – Adoption<br />58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009<br />70% of the largest orgs have implemented<br />23% of SharePoint implementations can be considered as optimized and mature ECM systems<br />Only 4% are phasing out their existing systems in favor of SharePoint<br />
    13. 13. #5: Microsoft Share Point – How Used<br />54% use SharePoint for collaboration and social sites<br />12% of SharePoint users are not using it in an ECM or DM mode<br />49% have a defined strategy to integrate SharePoint with their existing ECM or DM systems, or even a new ECM system (6%)<br />Governance is still a big issue for 40%<br />
    14. 14. We compete with SharePoint and Traditional ECM Players<br />Compared to SharePoint:<br /><ul><li>Open Source
    15. 15. Open to Enterprise Standards
    16. 16. Open Architecture
    17. 17. Scalable
    18. 18. Distributed
    19. 19. Scriptable</li></li></ul><li>The ECM Landscape<br />Public<br />SMB<br />Enterprise<br />Back Office<br />Front Office<br />Internet<br />Extranets<br />Transactions<br />Records<br />Manufacturing<br />Knowledge Workers<br />Documents<br />Project & Team Sites<br />Marketing<br />Intranets<br />Media<br />Web Sites<br />Customers<br />Partners<br />
    20. 20. Trend: Consumer player momentum<br />Heavily consumer-oriented<br />Well-funded, high valuations<br />Mainly file sharing between devices<br />Security concerns<br />Existing enterprise functionality limited, but expansion into the enterprise is likely<br />
    21. 21. Trend: Mobile Device Adoption<br />2007<br />iPhone launched<br />Dismissed as unsecure and unsuitable for the enterprise<br />2010 <br />iPad 1, April 3 on sale. By May 3, 1M sold<br />15M sold in first year<br />One of 50 Best inventions in 2010 - Time Magazine<br />
    22. 22. iPad Adoption<br />Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today)<br />By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.<br />Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011<br />Media tablet sales are expected to reach 208 million units by 2014<br />From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.<br />85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. <br />Gartner Infrastructure and Operations Conference, December 2010<br />
    23. 23. Enterprise iPad Adoption by Industry<br />Healthcare <br /> Medtronic - 5,000 iPads to sales reps <br />Financial Services <br />JP Morgan Chase –iPad trial <br />Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs.<br />Automotive <br />Mercedes-Benz - 400 iPads in dealerships for sales<br />Airlines <br />Alaska Airlines - replacing bulky flight manuals<br />Finnair - FOC iPads in lounges, & selected flights <br />Malaysia Airlines iPads in a kiosk mount as self-service check-in devices.<br />Restaurant/Hospitality <br />Replacing paper wine lists and menus with iPad interactive versions.<br />
    24. 24. What does it mean for the organization?<br />The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it<br />But this device revolution is different than the PC revolution:<br />Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work<br />IT will never get their hands on the devices<br />
    25. 25. What does it mean for the organization?<br />Stop worrying about securing and controlling devices…<br />Start making sure you can secure and control access to your corporate content (your intellectual property)<br />
    26. 26. Summary<br />Overall ECM market & Alfresco are growing, even in a downturn<br />ECM compliance & collaboration driving ECM adoption<br />SharePoint is a major contender<br />Expect consumer players to move in<br />Managing content for mobile devices becoming even more important<br />
    27. 27. Email: jpotts@alfresco.comTwitter: @jeffpotts01Blog: http://ecmarchitect.com<br />
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