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Melissa Cline-Douthitt / @theclineseword                  Jason Polete / @jpolete                  Learning Solutions 2013...
(a little)   About Us.
Metropolitan College.Business             - UPS (Louisville’s largest employer)             - Jefferson Community & Tech. ...
Metropolitan College.- Work part-time at UPS (Next Day Air operation)- Receive wages and full benefits- Eligible for full t...
Some Context.
Mobile
&
Boredom
=(equals)
Opportunity
Learning Opportunity
Mobile
835 million smartphone users
5.6 billionfeature phone users
55%increase in smartphone     subscriptions
98%among those making less than $25,000
92%among retirees
371Kbabies born every day
371Kbabies born every day
378KiPhones sold every day     371Kbabies born every day
Mobileis here to stay
Mobileis here to stay
Mobile  is used forEntertainment
MobileEntertainment
Mobile Entertainment                  Games                   43%
Mobile Entertainment43% Games                                Games                                 43%            Social N...
Mobile Entertainment43% Games                                            Games26% Social Networking                       ...
Mobile Entertainment43% Games                                                 Games26% Social Networking                  ...
Mobile Entertainment43% Games                                                       Games26% Social Networking            ...
Mobile Entertainment43% Games                                                       Games26% Social Networking            ...
Mobile Entertainment43% Games                                                       Games26% Social Networking            ...
Boredom
Bridge a Knowledge Gap.
Learning
Avg. Attention Span12 min.                        5 min.          Last Decade
Avg. Attention Span          for Internet Search12 sec.                                8 sec.              since 2000
Abandon Slow Sites
Abandon Slow Sites        32% of consumers...        Abandon slow sites        within first 1-5 sec.
“Nuggetize” Information
Repetitio est mater studiorum  (Repetition is the mother of learning)
Motivated by Reward
Motivated by RewardIn 2012 60% of employers  offer wellness incentive  programs to employees
Motivated by RewardIn 2012, customer loyalty/reward programs exceeded     2 billion dollars
Extrinsic Rewards
Extrinsic Rewards      +
Intrinsic Rewards   Satisfaction
Short, Fun, RewardingLearning Experiences
How Does this All Fit    Together?
Mobile(everywhere)
Mobile (everywhere)Boredom (opportunity)
Mobile             (everywhere)          Learning                 (theory)Boredom (opportunity)
Mobile             (everywhere)Boredom               Learning (opportunity)              (theory)
Mobile             (everywhere)Boredom               Learning (opportunity)              (theory)
The Project.
The Project.Mobile Trivia Challenge
Trivia Challenge: Goals
Trivia Challenge: Goals1   Use otherwise idle moments to teach.
Trivia Challenge: Goals1   Use otherwise idle moments to teach.2   Improve our students’ program    knowledge (thus reduci...
Trivia Challenge: Goals1   Use otherwise idle moments to teach.2   Improve our students’ program    knowledge (thus reduci...
Trivia Challenge: Req’ments
Trivia Challenge: Req’ments1    As widely accessible as possible across    mobile devices.
Trivia Challenge: Req’ments1    As widely accessible as possible across    mobile devices.2   Quick to play.
Trivia Challenge: Req’ments1    As widely accessible as possible across    mobile devices.2   Quick to play.3   Offer reco...
Trivia Challenge: Pilot
Trivia Challenge: Pilot            1   Web-based                (Widely Accessible)
Trivia Challenge: Pilot            1   Web-based                (Widely Accessible)            2   Survey Tool            ...
Trivia Challenge: Pilot            1   Web-based                (Widely Accessible)            2   Survey Tool            ...
Trivia Challenge: Pilot            1   Web-based                (Widely Accessible)            2   Survey Tool            ...
Trivia Challenge: Content
Trivia Challenge: Content1     We covered basic program information,     like deadlines & requirements.
Trivia Challenge: Content1     We covered basic program information,     like deadlines & requirements.2    We covered inf...
Trivia Challenge: Content1     We covered basic program information,     like deadlines & requirements.2    We covered inf...
What We Learned.
Participants did not knownearly as much as we expected.           Teaching             Tool
Participants did not knownearly as much as we expected.  Teaching          Evaluation    Tool               Tool
Continuing Evaluation Plans.
Continuing Evaluation Plans.1   Compare challenge participants vs. non-    participants on a number of metrics.    Agreeme...
Continuing Evaluation Plans.1   Compare challenge participants vs. non-    participants on a number of metrics.    Agreeme...
Tips.For Implementing Your Own Trivia Challenge
Right Tool for the Job.
Right Tool for the Job.1   Best viewed as a supplement.    Probably not going to replace any of your existing tools
Right Tool for the Job.1   Best viewed as a supplement.    Probably not going to replace any of your existing tools2   Mos...
Right Tool for the Job.1   Best viewed as a supplement.    Probably not going to replace any of your existing tools2   Mos...
Maximize Participation.
Maximize Participation.1   Research Rewards    Don’t assume what will motivate your audience.
Maximize Participation.1   Research Rewards    Don’t assume what will motivate your audience.2   Promote your Trivia Chall...
Maximize Participation.1   Research Rewards    Don’t assume what will motivate your audience.2   Promote your Trivia Chall...
Tips for Challenge Design.
Tips for Challenge Design.1   Multiple choice, one question per screen
Tips for Challenge Design.1   Multiple choice, one question per screen2   No more than 10 questions
Tips for Challenge Design.1   Multiple choice, one question per screen2   No more than 10 questions3   No more than 4 choi...
Tips for Challenge Design.1   Multiple choice, one question per screen2   No more than 10 questions3   No more than 4 choi...
Quimle.Quick Mobile Learning & Evaluation
Quimle.com
Quimle.com
Q+A
quimle.com/c/8
Thank You. Melissa Cline-Douthittmcline0006@kctcs.edu          Jason Polete             @jpolete                          ...
Using mLearning  to Reinforce Content and Policies
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Case Study: Using mLearning
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  1. 1. Melissa Cline-Douthitt / @theclineseword Jason Polete / @jpolete Learning Solutions 2013 / #LSconCase Study: Using mLearningto Reinforce Content and Policies
  2. 2. (a little) About Us.
  3. 3. Metropolitan College.Business - UPS (Louisville’s largest employer) - Jefferson Community & Tech. CollegeEducation - University of Louisville - Commonwealth of KentuckyGovernment - Louisville Metro Government
  4. 4. Metropolitan College.- Work part-time at UPS (Next Day Air operation)- Receive wages and full benefits- Eligible for full tuition* for coursework passed with a “C” or better. - Eligible for book reimbursement of up to $65 per class- Eligible for academic completion bonuses* full undergraduate Kentucky resident tuition
  5. 5. Some Context.
  6. 6. Mobile
  7. 7. &
  8. 8. Boredom
  9. 9. =(equals)
  10. 10. Opportunity
  11. 11. Learning Opportunity
  12. 12. Mobile
  13. 13. 835 million smartphone users
  14. 14. 5.6 billionfeature phone users
  15. 15. 55%increase in smartphone subscriptions
  16. 16. 98%among those making less than $25,000
  17. 17. 92%among retirees
  18. 18. 371Kbabies born every day
  19. 19. 371Kbabies born every day
  20. 20. 378KiPhones sold every day 371Kbabies born every day
  21. 21. Mobileis here to stay
  22. 22. Mobileis here to stay
  23. 23. Mobile is used forEntertainment
  24. 24. MobileEntertainment
  25. 25. Mobile Entertainment Games 43%
  26. 26. Mobile Entertainment43% Games Games 43% Social Networking 26%
  27. 27. Mobile Entertainment43% Games Games26% Social Networking 43% Social Networking 26%
  28. 28. Mobile Entertainment43% Games Games26% Social Networking 43% Entertainment 10% Social Networking 26%
  29. 29. Mobile Entertainment43% Games Games26% Social Networking 43% Entertainment10% Entertainment (general) 10% Social Networking 26%
  30. 30. Mobile Entertainment43% Games Games26% Social Networking 43% Entertainment10% Entertainment (general) 10% Social Networking 26%
  31. 31. Mobile Entertainment43% Games Games26% Social Networking 43% Entertainment10% Entertainment (general) 10%79% Entertainment Social Networking 26%
  32. 32. Boredom
  33. 33. Bridge a Knowledge Gap.
  34. 34. Learning
  35. 35. Avg. Attention Span12 min. 5 min. Last Decade
  36. 36. Avg. Attention Span for Internet Search12 sec. 8 sec. since 2000
  37. 37. Abandon Slow Sites
  38. 38. Abandon Slow Sites 32% of consumers... Abandon slow sites within first 1-5 sec.
  39. 39. “Nuggetize” Information
  40. 40. Repetitio est mater studiorum (Repetition is the mother of learning)
  41. 41. Motivated by Reward
  42. 42. Motivated by RewardIn 2012 60% of employers offer wellness incentive programs to employees
  43. 43. Motivated by RewardIn 2012, customer loyalty/reward programs exceeded 2 billion dollars
  44. 44. Extrinsic Rewards
  45. 45. Extrinsic Rewards +
  46. 46. Intrinsic Rewards Satisfaction
  47. 47. Short, Fun, RewardingLearning Experiences
  48. 48. How Does this All Fit Together?
  49. 49. Mobile(everywhere)
  50. 50. Mobile (everywhere)Boredom (opportunity)
  51. 51. Mobile (everywhere) Learning (theory)Boredom (opportunity)
  52. 52. Mobile (everywhere)Boredom Learning (opportunity) (theory)
  53. 53. Mobile (everywhere)Boredom Learning (opportunity) (theory)
  54. 54. The Project.
  55. 55. The Project.Mobile Trivia Challenge
  56. 56. Trivia Challenge: Goals
  57. 57. Trivia Challenge: Goals1 Use otherwise idle moments to teach.
  58. 58. Trivia Challenge: Goals1 Use otherwise idle moments to teach.2 Improve our students’ program knowledge (thus reducing missed deadlines and lost benefits)
  59. 59. Trivia Challenge: Goals1 Use otherwise idle moments to teach.2 Improve our students’ program knowledge (thus reducing missed deadlines and lost benefits)3 Gain insight into what our students know and don’t know.
  60. 60. Trivia Challenge: Req’ments
  61. 61. Trivia Challenge: Req’ments1 As widely accessible as possible across mobile devices.
  62. 62. Trivia Challenge: Req’ments1 As widely accessible as possible across mobile devices.2 Quick to play.
  63. 63. Trivia Challenge: Req’ments1 As widely accessible as possible across mobile devices.2 Quick to play.3 Offer recognition and rewards as incentives (intrinsic & extrinsic rewards)
  64. 64. Trivia Challenge: Pilot
  65. 65. Trivia Challenge: Pilot 1 Web-based (Widely Accessible)
  66. 66. Trivia Challenge: Pilot 1 Web-based (Widely Accessible) 2 Survey Tool (Rapidly prototype & pilot)
  67. 67. Trivia Challenge: Pilot 1 Web-based (Widely Accessible) 2 Survey Tool (Rapidly prototype & pilot) 3 Limit 10 Questions (Quick play)
  68. 68. Trivia Challenge: Pilot 1 Web-based (Widely Accessible) 2 Survey Tool (Rapidly prototype & pilot) 3 Limit 10 Questions (Quick play) 4 Offered Prizes (Monthly & Once/Semester)
  69. 69. Trivia Challenge: Content
  70. 70. Trivia Challenge: Content1 We covered basic program information, like deadlines & requirements.
  71. 71. Trivia Challenge: Content1 We covered basic program information, like deadlines & requirements.2 We covered information that students should already know.
  72. 72. Trivia Challenge: Content1 We covered basic program information, like deadlines & requirements.2 We covered information that students should already know. We displayed the correct answer after3 each question.
  73. 73. What We Learned.
  74. 74. Participants did not knownearly as much as we expected. Teaching Tool
  75. 75. Participants did not knownearly as much as we expected. Teaching Evaluation Tool Tool
  76. 76. Continuing Evaluation Plans.
  77. 77. Continuing Evaluation Plans.1 Compare challenge participants vs. non- participants on a number of metrics. Agreement signing before deadline, FAFSA completion before deadline, etc.
  78. 78. Continuing Evaluation Plans.1 Compare challenge participants vs. non- participants on a number of metrics. Agreement signing before deadline, FAFSA completion before deadline, etc.2 Pre/post quiz comparison of various student behaviors. Deadlines, requirements, expectations, etc.
  79. 79. Tips.For Implementing Your Own Trivia Challenge
  80. 80. Right Tool for the Job.
  81. 81. Right Tool for the Job.1 Best viewed as a supplement. Probably not going to replace any of your existing tools
  82. 82. Right Tool for the Job.1 Best viewed as a supplement. Probably not going to replace any of your existing tools2 Most appropriate for simple information. Deadlines, requirements, expectations, etc.
  83. 83. Right Tool for the Job.1 Best viewed as a supplement. Probably not going to replace any of your existing tools2 Most appropriate for simple information. Deadlines, requirements, expectations, etc.3 Best fit with a target audience comfortable with technology. Frequent users of mobile devices
  84. 84. Maximize Participation.
  85. 85. Maximize Participation.1 Research Rewards Don’t assume what will motivate your audience.
  86. 86. Maximize Participation.1 Research Rewards Don’t assume what will motivate your audience.2 Promote your Trivia Challenge(s) Posters, emails, regular organizational communications.
  87. 87. Maximize Participation.1 Research Rewards Don’t assume what will motivate your audience.2 Promote your Trivia Challenge(s) Posters, emails, regular organizational communications.3 Promote Leader board Publish high scores: websites, publications, other content streams
  88. 88. Tips for Challenge Design.
  89. 89. Tips for Challenge Design.1 Multiple choice, one question per screen
  90. 90. Tips for Challenge Design.1 Multiple choice, one question per screen2 No more than 10 questions
  91. 91. Tips for Challenge Design.1 Multiple choice, one question per screen2 No more than 10 questions3 No more than 4 choices per question
  92. 92. Tips for Challenge Design.1 Multiple choice, one question per screen2 No more than 10 questions3 No more than 4 choices per question4 Short, simply worded questions (simple, not necessarily easy)
  93. 93. Quimle.Quick Mobile Learning & Evaluation
  94. 94. Quimle.com
  95. 95. Quimle.com
  96. 96. Q+A
  97. 97. quimle.com/c/8
  98. 98. Thank You. Melissa Cline-Douthittmcline0006@kctcs.edu Jason Polete @jpolete #LScon #LScon-710
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