Working & serving in an updated world


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Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains

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  • 1Life cycle effects: Young people may be different from older people today, but theymay well become more like them tomorrow, once they themselves age.Period Effects: Major events(wars; social movements; economic downturns; medical, scientific or technological breakthroughs) affect all agegroups simultaneously, but the degree of impact may differ according to where people are located in the lifecycle.Cohort Effects: Period events and trends often leave a particularly deep impression on young adultsbecause they are still developing their core values; these imprints stay with them as they move through their lifecycle. 290% of Millenials say they are close to their parents - Harvard Business Review3In the USA, Among 18-24 year olds, 39.6% was enrolled in college as of 2008. A record share.
  • 1: page 39 2: 86% amongst College educated and 59% amongst non-college
  • 1: Sent 20 texts in last 24 hours.
  • Pew Research Cited
  • Pew Research Centre Millennial Priorities
  • Source for above data sets: Mr Youth and Intrepid at study goes in depth on each area.
  • Student Millennials: 83% as expected
  • 62% Full-time employed Millennials felt accurately paid 64% of Students who work part time felt underpaid
  • 50% of full-time employed Millenials felt properly appreciated21% of Students felt properly appreciated
  • 74% of FTEM felt they agreed with the statement. 41% of Student Millennials felt they agreed.
  • Notes: the findings were similar in both dimensions of the survey for Millenials
  • Notes:9% of FTEM felt that better benefits would motivate them the most19% of FTEM were interested in Job Satisfaction47% of Students who work part-time were interested in Job Satisfaction
  • 5% of FTEM disagreed (they would probably leave their job instead)20% of Students disagreed
  • 4% of FTEM expect more than $150K66% of FTEM expect $61-90K20% of Students expect to make more than $150K30% of Students expect to make $61-90K
  • Research in 2010 from CAB international supports the idea that Millennials are attracted to the idea of travel Remember that events shape generational tendencies, there were few wars in Millennials growth process and their ideologies are increasingly liberal, hence lending itself to travel.
  • Paul Taylor – Pew Research Organization
  • Harvard Business Review
  • Working & serving in an updated world

    1. 1. Working & Serving in an Updated World ... New Technologies & New Audiences<br />Jean-Paul Rains & Matthew Melnyk<br />Rains Media<br />1<br />
    2. 2. Presentation Overview<br />Millennials explored<br />Primary data<br />Technology profiles<br />Millennials in the workplace<br />Millennial Myths<br />Servicing millennials<br />Social media and the workplace & education<br />Scenarios, discussion, and questions<br />Rains Media<br />2<br />
    3. 3. Millennials – Generation Y<br />Born from 1980-2000<br />Factors that shape generations ₁<br />Life Cycle Effects<br />Period Effects<br />Cohort Effects<br />The children of the boomers ₂<br />The most educated generation ₃<br />Technology’s impact<br />Rains Media<br />3<br />
    4. 4. Video from 60 Minutes<br /><br />Rains Media<br />4<br />
    5. 5. Millennials Explored<br />The Kids are all right.<br />Rains Media<br />5<br />
    6. 6. Millennials Explored<br /><ul><li>The most connected generation
    7. 7. 83% will sleep next to their cell phones₁
    8. 8. 90% use the internet occasionally (79% of Boomers)
    9. 9. 75% have a social networking profile₂
    10. 10. 62% use wireless internet away from home
    11. 11. 20% post videos of themselves online
    12. 12. Visit a social networking site 3 times more than Boomers</li></ul>Rains Media<br />6<br />
    13. 13. Millennials Explored<br />88% use cell to text<br />80% texted in last 24 hours₁<br />64% text while driving<br />41% do not have a landline<br />59% of news comes from Internet <br />14% are on Twitter<br />Rains Media<br />7<br />
    14. 14. Opinion of Technology<br />77% believe tech improves quality of work<br />76% believe tech helps them be successful<br />66% believe they have access to the right technology at work<br />34% believe tech consumes too much of their time<br />How Millennial are you? <br />Rains Media<br />8<br />
    15. 15. Life Priorities<br />52% Being a good parent (up 10%)<br />30% having a successful marriage (down 5%)<br />66% will switch careers sometime in their work life<br />38% have a tattoo, only 18% of those are visible<br />56% exercised vigorously in the past 24 hours<br />57% have volunteered in past 24 months<br />Rains Media<br />9<br />
    16. 16. Life Priorities <br />Rains Media<br />10<br />
    17. 17. Reasons why millennials sought out their last job<br />37% just needed a change:<br />27 % better salary <br />16% appeal of industry/position <br />9% more senior position <br />12% benefits/perks<br />Rains Media<br />11<br />
    18. 18. The Canadian Millennial<br />80% say Technology will be part of selecting an employer (40% vitally important)<br />14.5 hours per week being e-social (compared to 33.9 in China)<br />45% use Social Networking at work<br />14% are on Twitter<br />Continually evolving<br />Rains Media<br />12<br />
    19. 19. The Quiz – How Millennial are you?<br />In the past 24 hours, did you watch more than an hour of television programming, or not?<br />In the past 24 hours, did you read a daily newspaper, or not?<br />In the past 24 hours, did you play video games, or not?<br />Thinking about your telephone use, do you have …<br /><ul><li>Landline, Cell Phone or Both</li></ul>In the past 24 hours, about how many text messages, if any, did you send and receive on your cell phone?<br /><ul><li>1-9, 10-49, 50+</li></ul>Rains Media<br />13<br />
    20. 20. How Millennial are you? <br />How important is being successful in a high-paying career or profession to you personally?<br /><ul><li>One of the most important
    21. 21. Very important but not the most
    22. 22. Somewhat important
    23. 23. Not important</li></ul>Do you think more people of different races marrying each other is a good thing for society?<br />In the past 12 months, have you contacted a government official, or not?<br />Have you ever created your own profile on any social networking site such as MySpace, Facebook or LinkedIn, or haven't you done this? <br />Rains Media<br />14<br />
    24. 24. How Millennial are you?<br />How important is living a very religious life to you personally? <br /><ul><li>One of the most important
    25. 25. Very important but not the most
    26. 26. Somewhat important
    27. 27. Not important</li></ul>Were your parents married during most of the time you were growing up, or not? <br />Do you have a tattoo, or not? <br />Do you have a piercing in a place other than your ear lobe, or not? <br />In general, would you describe your political views as …<br /><ul><li>Conservative, Moderate or Liberal?</li></ul>Rains Media<br />15<br />
    28. 28. Primary Data<br />“Will the real Millennials please stand up?”<br />Rains Media<br />16<br />
    29. 29. Primary Data Collection<br />Survey of Millennials in Ontario<br />Just under 100 total respondants<br />70 of them within the Millennial generation<br />Good mix of employed and current students<br />Survey distribution<br />Rains Media<br />17<br />
    30. 30. Primary Data Findings<br />Rains Media<br />18<br />
    31. 31. Primary Data Findings<br />Rains Media<br />19<br />
    32. 32. Primary Data Findings<br />Rains Media<br />20<br />
    33. 33. Primary Data Findings<br />Rains Media<br />21<br />
    34. 34. Primary Data Findings<br />Rains Media<br />22<br />
    35. 35. Primary Data Findings<br />Rains Media<br />23<br />
    36. 36. Primary Data Findings<br />Rains Media<br />24<br />
    37. 37. Primary Data Findings<br />Rains Media<br />25<br />
    38. 38. Primary Data Findings<br />Rains Media<br />26<br />
    39. 39. Primary Data Findings<br />Rains Media<br />27<br />
    40. 40. Primary Data Findings<br />Rains Media<br />28<br />
    41. 41. Primary Data Wrap-Up<br />The Millennial student expects to make much more than the currently working<br />Students feel underpaid and overworked in their current part time employement <br />There is a tangible gap in expectations between Millennials<br />Full-time employed Millennials are motivated by more than just salary <br />Students feel their educational institutes are less invested in them than their working counterparts<br />Overall, the data found in Ontario reflects the same findings across the USA and most countries<br />Rains Media<br />29<br />
    42. 42. Technology Profiles<br />Rains Media<br />“Whooooo are you? Who, who, who, who...”<br />30<br />
    43. 43. The high school class of 2011<br />Born in the early 90’s <br />Fully immersed web 2.0 generation<br />Youtube created in grade 7, by grade 8 (2006) it is worth 1.65 billion<br />Wikipedia passed the 2 million article mark in grade 9, making it the largest encyclopaedia in history.<br />Had access to facebook since they were 13 <br />The iphone came out in grade 9 (2007)<br />Rains Media<br />31<br />
    44. 44. The high school class of 2011<br />More than phones<br />90+% of teens carry cell phones<br />57% of teens claim that cell phones actually improve their lives<br />Cell phones are second only to clothes when it comes to presenting social status<br />80% carry a phone for security<br />Teens text 5x more than adults, and 47% can text with their eyes closed<br />Rains Media<br />32<br />
    45. 45. The high school class of 2011<br />Rains Media<br />33<br />15 year old Kate Moore – 2009 texting champion<br />
    46. 46. The high school class of 2011<br />Online <br />85% share some of their personal information online<br />69% use e-mail for school related activities,<br />Spend more time texting, instant messaging, and on social network site<br />Technology<br />50% globally want to choose their computers in the workplace<br />1/3 of millennials globally do not use technology supported by their IT department<br />This highlights a mentality that it structure/policy is not important to this group<br />Rains Media<br />34<br />
    47. 47. Mature Students<br />Technology<br />Vastly different levels of online literacy.<br />70+% own and use cell phones.<br />Online<br />50+ age group the fastest growing demographic for social media<br />64% of Twitter users are 35+<br />76% of Linkedin users 35+<br />Rains Media<br />35<br />
    48. 48. International Students<br />Technology<br />China, Brazil, and India are the quickest to adopt and use new technology.<br />Three of the worlds fastest developing economies<br />China<br />Spent the past 10 years developing information technology infrastructure in the classroom<br />2007 teachers are being given IT certificates<br />Chinese population spends more time online than any other country on earth.<br />Rains Media<br />36<br />
    49. 49. International Students<br />Social media worldwide <br />Qzone - China: 200 million users<br />Hi5 - India, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America: 80 million users<br />Mixi – Japan: 24 million users<br />Netlog - Europe, Turkey, the Arab World, Quebec: 70 million users <br />Vkontakte – Russia and former USSR: 110 million users<br />Rains Media<br />37<br />
    50. 50. Millennials in the workplace<br />“Surely, you can’t be serious?” …. “I am serious. And don’t call me Shirley”<br />Rains Media<br />38<br />
    51. 51. Hiring and working with Millennials<br />What are their expectations outside of work? <br />What do Millennials look for from employers?<br />How to manage their mindset in order to increase their productivity and happiness<br />Rains Media<br />39<br />
    52. 52. Expectations outside of work<br />Travel<br />Evidence supports the characteristics of travel<br />Political ideology <br />Volunteerism <br />“Millennials are feeling an intense feeling of gratification after volunteering” – Michael Brown, CityYear<br />Governmental adjustments in Ontario<br />Rains Media<br />40<br />
    53. 53. Expectations outside of work<br />Spending time with Family<br />More importance on becoming a better parent<br />Closest generation to their parents<br />Recreational activities<br />Instant gratification<br />More resources around organized sports as they grew up<br />Time off to pursue friendships <br />“The most connected generation” <br />More time spent before marriage, children<br />Rains Media<br />41<br />
    54. 54. Expectations from Employers<br />Compensation<br />Salary expectations <br />Fuelling their consumption of discretionary income<br />Benefits packages <br />Opportunity for Advancement<br />Looking for what this job can bring to their next job<br />Clear tracks to progression within the workplace<br />Working towards their career goals<br />Flexibility<br />Opportunities to realize their life goals <br />Spend more time with friends<br />Allow for feeling of control over their own hours<br />Rains Media<br />42<br />
    55. 55. Expectations from Employers<br />Leadership Style<br />Working alongside leadership<br />Allowing for teamwork and lateral support<br />Short term goals that are realistic<br />Corporate Social Responsibility<br />Looking for companies that respect the environment<br />Support the community and social programs<br />Increasingly waste-reducing<br />Rains Media<br />43<br />
    56. 56. Managing the Millennial<br />Mentorship programs that enable employees to interact with more senior employees on a different level<br />Providing tasks that allow them to multitask <br />Harnessing their potential for high-tech projects<br />Providing incentive based targets<br />Rains Media<br />44<br />
    57. 57. Managing the Millennial<br />PSE Organizational structures<br />Impact of increasingly vertical structures<br />Providing lateral supports within organization<br />Providing structured projects ahead of time<br />Benchmarks<br />Allowing them to give updates on projects<br />Mid-project decision making<br />They are risk averse <br />They are looking for rewards<br />Rains Media<br />45<br />
    58. 58. Examples<br />Google headquarters uses Goats instead of lawn mowers (corporate social responsibility)<br />Facebook holds hack-a-thons (mentorship and challenges)<br />Enterprise Rent-A-Car provides time off for volunteering<br />Frito-Lay provides video training sessions via YouTube<br />Intel provides social media training for all new employees<br />Rains Media<br />46<br />
    59. 59. Millennial Myths <br />Rains Media<br />“What we have here, is a failure to communicate.” <br />47<br />
    60. 60. Millennial Myths<br />Perceptions of the millennial generation:<br />Lazy<br />Narcissistic<br />Needy<br />Difficult to Please<br />Rebellious<br />Immature<br />Rains Media<br />48<br />“I’ve been suffering you mediocre, twentysomething, self-congratulatory ingrates now for years” -<br />
    61. 61. Millennial Myths<br />Lazy<br />The perception of this generation is that is wants praise and advancement for nothing. <br />Boomers INVESTED time in work, Millennials SPEND time, and thus want to spend it wisely. A life/work balance is extremely important. <br />Its not that Millennials don’t ‘care’, they just want to complete their work so they can live. They are less likely to seek out additional assignments.<br />You can maximize their productivity by providing clear structure of their duties. If they find efficient ways to complete these responsibilities through multitasking and technology, THAT’S OK! <br />Some organizations use incentives to reward efficient work<br />You can add responsibilities as you add the expectation of advancement<br />Rains Media<br />49<br />
    62. 62. Millennial Myths<br />Narcissistic<br />Millennials have acquired the reputation of being in things for themselves. <br />Ironically, they are also an extremely collaborative generation. While they may seek career advancement, they see themselves getting there by working with groups. <br />Encourage teamwork, committees, and social environments where applicable.<br />Rains Media<br />50<br />
    63. 63. Millennial Myths<br />Needy<br />The perception that millennials seek constant praise is overblown.<br /> Millennials view work differently than preceding generations, and this manifests itself in the desire for recognition of achievement. <br />They grew up with their parents as their ‘friends’ an similarly view authority figures in their lives as experienced guides. Show how what they are doing will aid in their progression and they will follow.<br />Difficult to Please<br />According to a study by Kenexa, Millennials are happier with their bosses than Gen X, or Boomers. <br />You can’t underestimate the trust factor. Millennials need to believe that they are working with you, not FOR you. If you can achieve this balance they will (and do) have high job satisfaction<br />Rains Media<br />51<br />
    64. 64. Millennial Myths<br />Rebellious<br />Respect and trust is earned, not demanded or expected<br />This generation is more saturated in media, marketing, and technology than any in history. Because of this they are sceptical and discerning. <br />They seek genuine leadership – especially by example. Be the philosophy you claim to support and they will respect you.<br />Immature<br />Its not that they don’t want to grow up, its that growing up has changed.<br />The combination of a life of privilege, and watching their parents work careers that were less than stimulating as resulted in millennials seeking a different path.<br />Having a ‘home-base’, as well as baring witness to divorce and career collapses has led them to be comfortable delaying the major choices in life.<br />Rains Media<br />52<br />
    65. 65. Servicing Millennials<br />Rains Media<br />“…the final frontier.” <br />53<br />
    66. 66. Servicing Millennials<br />Social Media<br />Go beyond marketing<br />Develop a community<br />Use diverse tools (different demographics, and trends)<br />Experiment and adapt, be like your audience<br />Rains Media<br />54<br />
    67. 67. Servicing Millennials<br />Social Media<br />Go beyond marketing<br />The conversation on the registrars page is an excellent example of customer service<br />Develop a community<br />Social media is an extension of the personal identity of millennials<br />Add unique tabs for discussion, photos, video, other means by which students can feel connected<br />Get a feel for the consciousness of your campus<br />Learn from emerging conversations <br />Keep records of peak times, repetitive questions, and work to anticipate them<br />Use diverse tools (different demographics, and trends)<br />Experiment and adapt, be like your audience<br />Rains Media<br />55<br />
    68. 68. Servicing Millennials<br />Rains Media<br />56<br />3500+ views<br />
    69. 69. Servicing Millennials<br />Technology<br />Mobile<br />50% of mobile phones will be smart phones in 2011<br />Millennials send 1600 texts a month<br />Text emergency updates<br />Focus on web accessibility first, apps later<br />QR codes<br />Rains Media<br />57<br />
    70. 70. Social Media and the workplace<br />Harry, meet Sally. <br />Rains Media<br />58<br />
    71. 71. Workplace Policies & Guidelines<br />Social Networking Sites<br />Interacting with the “public”<br />Protecting employee privacy<br />Policy on User Generated Content<br />Expressing opinions online<br />Balance between being open and using discretion<br />Texting at work?<br />Increasing connectivity and productivity<br />Rains Media<br />59<br />
    72. 72. Social Networking Sites<br />Having employees interacting with students and prospective students<br />Establishing procedures<br />Enabling community managers<br />Rains Media<br />60<br />
    73. 73. Social Networking Site<br />Rains Media<br />61<br />
    74. 74. Social Networking Sites<br />Privacy Concerns<br />Important to be authentic while protecting the privacy of employees<br />Avoid using “personal” Facebook profiles<br />Measures to protect against abuse<br />Establishing a front facing policy<br />Rains Media<br />62<br />
    75. 75. External Policy<br />Laurentian University will remove comments that:<br />Rains Media<br />63<br />
    76. 76. Social Networking Sites<br />Risk Management<br />Displacing risk in an upfront manner<br />“Risk management not Risk Elimination”<br />Everything you write is legal documentation<br />You can never take back a post<br />Rains Media<br />64<br />
    77. 77. Social Networking Sites<br />Creating content while respecting privacy<br />Photos<br />Sharing links<br />Allowing fan uploaded images<br />Allowing 3rd party posts on your sites<br />Rains Media<br />65<br />
    78. 78. User Generated Content<br />Policy on User Generated Content<br />Anything that is created online (text, photo, comment etc.)<br />Expressing opinions online<br />Can be damaging emotionally and professionally<br />Legal ramifications <br />Students expressing opinions<br />Rains Media<br />66<br />
    79. 79. User Generated Content<br />Addressing student comments<br />Remove comments that violate policy<br />Be a human<br />Reason will prevail<br />Dealing with complaints<br />Rains Media<br />67<br />
    80. 80. Within the workplace<br />Employees are on social networks too<br />50% of employees are on Facebook<br />Millennials are sending <br />Banning this connectivity? (Discussion)<br />Smartphones at work<br />Rains Media<br />68<br />
    81. 81. Banning Connectivity<br />Rains Media<br />69<br />
    82. 82. Within the workplace<br />Enabling connectivity <br />Increasing productivity<br />Appealing to Millennials<br />Important to allow Gen-X and Boomers to feel included<br />Rains Media<br />70<br />
    83. 83. Within the workplace<br />Facebook friends?<br />Personal/professional boundaries<br />Unfriending as retaliation<br />Monitoring & big brother <br />Rains Media<br />71<br />
    84. 84. Within the workplace<br />Rains Media<br />72<br />Kimberley Swann<br />
    85. 85. Within the workplace<br /><ul><li>The modern water cooler</li></ul>Employees fired for negative comments about employers<br />Freedom of speech or libel?<br />Rains Media<br />73<br />
    86. 86. Within education<br /><ul><li>Professors and Teachers
    87. 87. Gloria Gadsden - East Stroudsburg University
    88. 88. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."
    89. 89. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."
    90. 90. Only had 32 friends on facebook, none of which were students
    91. 91. June Talvitie-Siple
    92. 92. Described students as"germ bags" and school parents as "snobby" and "arrogant."
    93. 93. Only 50 friends on facebook, none of which were students
    94. 94. Ashley Payne – High school teacher East Stroudsburg University
    95. 95. Asked to resign over facebook pictures of her drinking alcohol on vacation</li></ul>Rains Media<br />74<br />
    96. 96. Within education<br /><ul><li>Students
    97. 97. Chris Avenir – Ryerson Student
    98. 98. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.
    99. 99. Avenir sued Ryerson for $10million in response
    100. 100. Ruling overturned, and Avenir received a passing grade and was not expelled."
    101. 101. Keith and Steven Pridgen – University of Calgary students
    102. 102. Were punished for making disparaging remarks about a professor on their facebook statuses
    103. 103. Went to the supreme court and won, under the Charter of Rights and Freedoms.
    104. 104. Tony Harris – Calvin College Student
    105. 105. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.</li></ul>Rains Media<br />75<br />
    106. 106. Scenarios, Discussion, and Questions<br />“Houston, we have a problem.” <br />Rains Media<br />76<br />