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Working & serving in an updated world


Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The …

Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains

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  • 1Life cycle effects: Young people may be different from older people today, but theymay well become more like them tomorrow, once they themselves age.Period Effects: Major events(wars; social movements; economic downturns; medical, scientific or technological breakthroughs) affect all agegroups simultaneously, but the degree of impact may differ according to where people are located in the lifecycle.Cohort Effects: Period events and trends often leave a particularly deep impression on young adultsbecause they are still developing their core values; these imprints stay with them as they move through their lifecycle.http://pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf 290% of Millenials say they are close to their parents - Harvard Business Review3In the USA, Among 18-24 year olds, 39.6% was enrolled in college as of 2008. A record share.
  • 1: http://pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf page 39 2: 86% amongst College educated and 59% amongst non-college
  • 1: Sent 20 texts in last 24 hours.
  • http://nstore.accenture.com/technology/millennials/global_millennial_generation_research.pdf
  • Pew Research Cited
  • Pew Research Centre Millennial Priorities
  • Source for above data sets: Mr Youth and Intrepid at www.millennialinc.com study goes in depth on each area.
  • http://nstore.accenture.com/technology/millennials/global_millennial_generation_research.pdf
  • http://pewresearch.org/millennials/quiz/
  • Student Millennials: 83% as expected
  • 62% Full-time employed Millennials felt accurately paid 64% of Students who work part time felt underpaid
  • 50% of full-time employed Millenials felt properly appreciated21% of Students felt properly appreciated
  • 74% of FTEM felt they agreed with the statement. 41% of Student Millennials felt they agreed.
  • Notes: the findings were similar in both dimensions of the survey for Millenials
  • Notes:9% of FTEM felt that better benefits would motivate them the most19% of FTEM were interested in Job Satisfaction47% of Students who work part-time were interested in Job Satisfaction
  • 5% of FTEM disagreed (they would probably leave their job instead)20% of Students disagreed
  • 4% of FTEM expect more than $150K66% of FTEM expect $61-90K20% of Students expect to make more than $150K30% of Students expect to make $61-90K
  • Research in 2010 from CAB international supports the idea that Millennials are attracted to the idea of travel www.cabi.org Remember that events shape generational tendencies, there were few wars in Millennials growth process and their ideologies are increasingly liberal, hence lending itself to travel.
  • Paul Taylor – Pew Research Organization
  • Harvard Business Review


  • 1. Working & Serving in an Updated World ... New Technologies & New Audiences
    Jean-Paul Rains & Matthew Melnyk
    Rains Media
  • 2. Presentation Overview
    Millennials explored
    Primary data
    Technology profiles
    Millennials in the workplace
    Millennial Myths
    Servicing millennials
    Social media and the workplace & education
    Scenarios, discussion, and questions
    Rains Media
  • 3. Millennials – Generation Y
    Born from 1980-2000
    Factors that shape generations ₁
    Life Cycle Effects
    Period Effects
    Cohort Effects
    The children of the boomers ₂
    The most educated generation ₃
    Technology’s impact
    Rains Media
  • 4. Video from 60 Minutes
    Rains Media
  • 5. Millennials Explored
    The Kids are all right.
    Rains Media
  • 6. Millennials Explored
    • The most connected generation
    • 7. 83% will sleep next to their cell phones₁
    • 8. 90% use the internet occasionally (79% of Boomers)
    • 9. 75% have a social networking profile₂
    • 10. 62% use wireless internet away from home
    • 11. 20% post videos of themselves online
    • 12. Visit a social networking site 3 times more than Boomers
    Rains Media
  • 13. Millennials Explored
    88% use cell to text
    80% texted in last 24 hours₁
    64% text while driving
    41% do not have a landline
    59% of news comes from Internet
    14% are on Twitter
    Rains Media
  • 14. Opinion of Technology
    77% believe tech improves quality of work
    76% believe tech helps them be successful
    66% believe they have access to the right technology at work
    34% believe tech consumes too much of their time
    How Millennial are you?
    Rains Media
  • 15. Life Priorities
    52% Being a good parent (up 10%)
    30% having a successful marriage (down 5%)
    66% will switch careers sometime in their work life
    38% have a tattoo, only 18% of those are visible
    56% exercised vigorously in the past 24 hours
    57% have volunteered in past 24 months
    Rains Media
  • 16. Life Priorities
    Rains Media
  • 17. Reasons why millennials sought out their last job
    37% just needed a change:
    27 % better salary
    16% appeal of industry/position
    9% more senior position
    12% benefits/perks
    Rains Media
  • 18. The Canadian Millennial
    80% say Technology will be part of selecting an employer (40% vitally important)
    14.5 hours per week being e-social (compared to 33.9 in China)
    45% use Social Networking at work
    14% are on Twitter
    Continually evolving
    Rains Media
  • 19. The Quiz – How Millennial are you?
    In the past 24 hours, did you watch more than an hour of television programming, or not?
    In the past 24 hours, did you read a daily newspaper, or not?
    In the past 24 hours, did you play video games, or not?
    Thinking about your telephone use, do you have …
    • Landline, Cell Phone or Both
    In the past 24 hours, about how many text messages, if any, did you send and receive on your cell phone?
    • 1-9, 10-49, 50+
    Rains Media
  • 20. How Millennial are you?
    How important is being successful in a high-paying career or profession to you personally?
    • One of the most important
    • 21. Very important but not the most
    • 22. Somewhat important
    • 23. Not important
    Do you think more people of different races marrying each other is a good thing for society?
    In the past 12 months, have you contacted a government official, or not?
    Have you ever created your own profile on any social networking site such as MySpace, Facebook or LinkedIn, or haven't you done this?
    Rains Media
  • 24. How Millennial are you?
    How important is living a very religious life to you personally?
    • One of the most important
    • 25. Very important but not the most
    • 26. Somewhat important
    • 27. Not important
    Were your parents married during most of the time you were growing up, or not?
    Do you have a tattoo, or not?
    Do you have a piercing in a place other than your ear lobe, or not?
    In general, would you describe your political views as …
    • Conservative, Moderate or Liberal?
    Rains Media
  • 28. Primary Data
    “Will the real Millennials please stand up?”
    Rains Media
  • 29. Primary Data Collection
    Survey of Millennials in Ontario
    Just under 100 total respondants
    70 of them within the Millennial generation
    Good mix of employed and current students
    Survey distribution
    Rains Media
  • 30. Primary Data Findings
    Rains Media
  • 31. Primary Data Findings
    Rains Media
  • 32. Primary Data Findings
    Rains Media
  • 33. Primary Data Findings
    Rains Media
  • 34. Primary Data Findings
    Rains Media
  • 35. Primary Data Findings
    Rains Media
  • 36. Primary Data Findings
    Rains Media
  • 37. Primary Data Findings
    Rains Media
  • 38. Primary Data Findings
    Rains Media
  • 39. Primary Data Findings
    Rains Media
  • 40. Primary Data Findings
    Rains Media
  • 41. Primary Data Wrap-Up
    The Millennial student expects to make much more than the currently working
    Students feel underpaid and overworked in their current part time employement
    There is a tangible gap in expectations between Millennials
    Full-time employed Millennials are motivated by more than just salary
    Students feel their educational institutes are less invested in them than their working counterparts
    Overall, the data found in Ontario reflects the same findings across the USA and most countries
    Rains Media
  • 42. Technology Profiles
    Rains Media
    “Whooooo are you? Who, who, who, who...”
  • 43. The high school class of 2011
    Born in the early 90’s
    Fully immersed web 2.0 generation
    Youtube created in grade 7, by grade 8 (2006) it is worth 1.65 billion
    Wikipedia passed the 2 million article mark in grade 9, making it the largest encyclopaedia in history.
    Had access to facebook since they were 13
    The iphone came out in grade 9 (2007)
    Rains Media
  • 44. The high school class of 2011
    More than phones
    90+% of teens carry cell phones
    57% of teens claim that cell phones actually improve their lives
    Cell phones are second only to clothes when it comes to presenting social status
    80% carry a phone for security
    Teens text 5x more than adults, and 47% can text with their eyes closed
    Rains Media
  • 45. The high school class of 2011
    Rains Media
    15 year old Kate Moore – 2009 texting champion
  • 46. The high school class of 2011
    85% share some of their personal information online
    69% use e-mail for school related activities,
    Spend more time texting, instant messaging, and on social network site
    50% globally want to choose their computers in the workplace
    1/3 of millennials globally do not use technology supported by their IT department
    This highlights a mentality that it structure/policy is not important to this group
    Rains Media
  • 47. Mature Students
    Vastly different levels of online literacy.
    70+% own and use cell phones.
    50+ age group the fastest growing demographic for social media
    64% of Twitter users are 35+
    76% of Linkedin users 35+
    Rains Media
  • 48. International Students
    China, Brazil, and India are the quickest to adopt and use new technology.
    Three of the worlds fastest developing economies
    Spent the past 10 years developing information technology infrastructure in the classroom
    2007 teachers are being given IT certificates
    Chinese population spends more time online than any other country on earth.
    Rains Media
  • 49. International Students
    Social media worldwide
    Qzone - China: 200 million users
    Hi5 - India, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America: 80 million users
    Mixi – Japan: 24 million users
    Netlog - Europe, Turkey, the Arab World, Quebec: 70 million users
    Vkontakte – Russia and former USSR: 110 million users
    Rains Media
  • 50. Millennials in the workplace
    “Surely, you can’t be serious?” …. “I am serious. And don’t call me Shirley”
    Rains Media
  • 51. Hiring and working with Millennials
    What are their expectations outside of work?
    What do Millennials look for from employers?
    How to manage their mindset in order to increase their productivity and happiness
    Rains Media
  • 52. Expectations outside of work
    Evidence supports the characteristics of travel
    Political ideology
    “Millennials are feeling an intense feeling of gratification after volunteering” – Michael Brown, CityYear
    Governmental adjustments in Ontario
    Rains Media
  • 53. Expectations outside of work
    Spending time with Family
    More importance on becoming a better parent
    Closest generation to their parents
    Recreational activities
    Instant gratification
    More resources around organized sports as they grew up
    Time off to pursue friendships
    “The most connected generation”
    More time spent before marriage, children
    Rains Media
  • 54. Expectations from Employers
    Salary expectations
    Fuelling their consumption of discretionary income
    Benefits packages
    Opportunity for Advancement
    Looking for what this job can bring to their next job
    Clear tracks to progression within the workplace
    Working towards their career goals
    Opportunities to realize their life goals
    Spend more time with friends
    Allow for feeling of control over their own hours
    Rains Media
  • 55. Expectations from Employers
    Leadership Style
    Working alongside leadership
    Allowing for teamwork and lateral support
    Short term goals that are realistic
    Corporate Social Responsibility
    Looking for companies that respect the environment
    Support the community and social programs
    Increasingly waste-reducing
    Rains Media
  • 56. Managing the Millennial
    Mentorship programs that enable employees to interact with more senior employees on a different level
    Providing tasks that allow them to multitask
    Harnessing their potential for high-tech projects
    Providing incentive based targets
    Rains Media
  • 57. Managing the Millennial
    PSE Organizational structures
    Impact of increasingly vertical structures
    Providing lateral supports within organization
    Providing structured projects ahead of time
    Allowing them to give updates on projects
    Mid-project decision making
    They are risk averse
    They are looking for rewards
    Rains Media
  • 58. Examples
    Google headquarters uses Goats instead of lawn mowers (corporate social responsibility)
    Facebook holds hack-a-thons (mentorship and challenges)
    Enterprise Rent-A-Car provides time off for volunteering
    Frito-Lay provides video training sessions via YouTube
    Intel provides social media training for all new employees
    Rains Media
  • 59. Millennial Myths
    Rains Media
    “What we have here, is a failure to communicate.”
  • 60. Millennial Myths
    Perceptions of the millennial generation:
    Difficult to Please
    Rains Media
    “I’ve been suffering you mediocre, twentysomething, self-congratulatory ingrates now for years” - Tinselpit.com
  • 61. Millennial Myths
    The perception of this generation is that is wants praise and advancement for nothing.
    Boomers INVESTED time in work, Millennials SPEND time, and thus want to spend it wisely. A life/work balance is extremely important.
    Its not that Millennials don’t ‘care’, they just want to complete their work so they can live. They are less likely to seek out additional assignments.
    You can maximize their productivity by providing clear structure of their duties. If they find efficient ways to complete these responsibilities through multitasking and technology, THAT’S OK!
    Some organizations use incentives to reward efficient work
    You can add responsibilities as you add the expectation of advancement
    Rains Media
  • 62. Millennial Myths
    Millennials have acquired the reputation of being in things for themselves.
    Ironically, they are also an extremely collaborative generation. While they may seek career advancement, they see themselves getting there by working with groups.
    Encourage teamwork, committees, and social environments where applicable.
    Rains Media
  • 63. Millennial Myths
    The perception that millennials seek constant praise is overblown.
    Millennials view work differently than preceding generations, and this manifests itself in the desire for recognition of achievement.
    They grew up with their parents as their ‘friends’ an similarly view authority figures in their lives as experienced guides. Show how what they are doing will aid in their progression and they will follow.
    Difficult to Please
    According to a study by Kenexa, Millennials are happier with their bosses than Gen X, or Boomers.
    You can’t underestimate the trust factor. Millennials need to believe that they are working with you, not FOR you. If you can achieve this balance they will (and do) have high job satisfaction
    Rains Media
  • 64. Millennial Myths
    Respect and trust is earned, not demanded or expected
    This generation is more saturated in media, marketing, and technology than any in history. Because of this they are sceptical and discerning.
    They seek genuine leadership – especially by example. Be the philosophy you claim to support and they will respect you.
    Its not that they don’t want to grow up, its that growing up has changed.
    The combination of a life of privilege, and watching their parents work careers that were less than stimulating as resulted in millennials seeking a different path.
    Having a ‘home-base’, as well as baring witness to divorce and career collapses has led them to be comfortable delaying the major choices in life.
    Rains Media
  • 65. Servicing Millennials
    Rains Media
    “…the final frontier.”
  • 66. Servicing Millennials
    Social Media
    Go beyond marketing
    Develop a community
    Use diverse tools (different demographics, and trends)
    Experiment and adapt, be like your audience
    Rains Media
  • 67. Servicing Millennials
    Social Media
    Go beyond marketing
    The conversation on the registrars page is an excellent example of customer service
    Develop a community
    Social media is an extension of the personal identity of millennials
    Add unique tabs for discussion, photos, video, other means by which students can feel connected
    Get a feel for the consciousness of your campus
    Learn from emerging conversations
    Keep records of peak times, repetitive questions, and work to anticipate them
    Use diverse tools (different demographics, and trends)
    Experiment and adapt, be like your audience
    Rains Media
  • 68. Servicing Millennials
    Rains Media
    3500+ views
  • 69. Servicing Millennials
    50% of mobile phones will be smart phones in 2011
    Millennials send 1600 texts a month
    Text emergency updates
    Focus on web accessibility first, apps later
    QR codes
    Rains Media
  • 70. Social Media and the workplace
    Harry, meet Sally.
    Rains Media
  • 71. Workplace Policies & Guidelines
    Social Networking Sites
    Interacting with the “public”
    Protecting employee privacy
    Policy on User Generated Content
    Expressing opinions online
    Balance between being open and using discretion
    Texting at work?
    Increasing connectivity and productivity
    Rains Media
  • 72. Social Networking Sites
    Having employees interacting with students and prospective students
    Establishing procedures
    Enabling community managers
    Rains Media
  • 73. Social Networking Site
    Rains Media
  • 74. Social Networking Sites
    Privacy Concerns
    Important to be authentic while protecting the privacy of employees
    Avoid using “personal” Facebook profiles
    Measures to protect against abuse
    Establishing a front facing policy
    Rains Media
  • 75. External Policy
    Laurentian University will remove comments that:
    Rains Media
  • 76. Social Networking Sites
    Risk Management
    Displacing risk in an upfront manner
    “Risk management not Risk Elimination”
    Everything you write is legal documentation
    You can never take back a post
    Rains Media
  • 77. Social Networking Sites
    Creating content while respecting privacy
    Sharing links
    Allowing fan uploaded images
    Allowing 3rd party posts on your sites
    Rains Media
  • 78. User Generated Content
    Policy on User Generated Content
    Anything that is created online (text, photo, comment etc.)
    Expressing opinions online
    Can be damaging emotionally and professionally
    Legal ramifications
    Students expressing opinions
    Rains Media
  • 79. User Generated Content
    Addressing student comments
    Remove comments that violate policy
    Be a human
    Reason will prevail
    Dealing with complaints
    Rains Media
  • 80. Within the workplace
    Employees are on social networks too
    50% of employees are on Facebook
    Millennials are sending
    Banning this connectivity? (Discussion)
    Smartphones at work
    Rains Media
  • 81. Banning Connectivity
    Rains Media
  • 82. Within the workplace
    Enabling connectivity
    Increasing productivity
    Appealing to Millennials
    Important to allow Gen-X and Boomers to feel included
    Rains Media
  • 83. Within the workplace
    Facebook friends?
    Personal/professional boundaries
    Unfriending as retaliation
    Monitoring & big brother
    Rains Media
  • 84. Within the workplace
    Rains Media
    Kimberley Swann
  • 85. Within the workplace
    • The modern water cooler
    Employees fired for negative comments about employers
    Freedom of speech or libel?
    Rains Media
  • 86. Within education
    • Professors and Teachers
    • 87. Gloria Gadsden - East Stroudsburg University
    • 88. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."
    • 89. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."
    • 90. Only had 32 friends on facebook, none of which were students
    • 91. June Talvitie-Siple
    • 92. Described students as"germ bags" and school parents as "snobby" and "arrogant."
    • 93. Only 50 friends on facebook, none of which were students
    • 94. Ashley Payne – High school teacher East Stroudsburg University
    • 95. Asked to resign over facebook pictures of her drinking alcohol on vacation
    Rains Media
  • 96. Within education
    • Students
    • 97. Chris Avenir – Ryerson Student
    • 98. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.
    • 99. Avenir sued Ryerson for $10million in response
    • 100. Ruling overturned, and Avenir received a passing grade and was not expelled."
    • 101. Keith and Steven Pridgen – University of Calgary students
    • 102. Were punished for making disparaging remarks about a professor on their facebook statuses
    • 103. Went to the supreme court and won, under the Charter of Rights and Freedoms.
    • 104. Tony Harris – Calvin College Student
    • 105. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.
    Rains Media
  • 106. Scenarios, Discussion, and Questions
    “Houston, we have a problem.”
    Rains Media