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Working & serving in an updated world


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Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The …

Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains

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  • 1Life cycle effects: Young people may be different from older people today, but theymay well become more like them tomorrow, once they themselves age.Period Effects: Major events(wars; social movements; economic downturns; medical, scientific or technological breakthroughs) affect all agegroups simultaneously, but the degree of impact may differ according to where people are located in the lifecycle.Cohort Effects: Period events and trends often leave a particularly deep impression on young adultsbecause they are still developing their core values; these imprints stay with them as they move through their lifecycle. 290% of Millenials say they are close to their parents - Harvard Business Review3In the USA, Among 18-24 year olds, 39.6% was enrolled in college as of 2008. A record share.
  • 1: page 39 2: 86% amongst College educated and 59% amongst non-college
  • 1: Sent 20 texts in last 24 hours.
  • Pew Research Cited
  • Pew Research Centre Millennial Priorities
  • Source for above data sets: Mr Youth and Intrepid at study goes in depth on each area.
  • Student Millennials: 83% as expected
  • 62% Full-time employed Millennials felt accurately paid 64% of Students who work part time felt underpaid
  • 50% of full-time employed Millenials felt properly appreciated21% of Students felt properly appreciated
  • 74% of FTEM felt they agreed with the statement. 41% of Student Millennials felt they agreed.
  • Notes: the findings were similar in both dimensions of the survey for Millenials
  • Notes:9% of FTEM felt that better benefits would motivate them the most19% of FTEM were interested in Job Satisfaction47% of Students who work part-time were interested in Job Satisfaction
  • 5% of FTEM disagreed (they would probably leave their job instead)20% of Students disagreed
  • 4% of FTEM expect more than $150K66% of FTEM expect $61-90K20% of Students expect to make more than $150K30% of Students expect to make $61-90K
  • Research in 2010 from CAB international supports the idea that Millennials are attracted to the idea of travel Remember that events shape generational tendencies, there were few wars in Millennials growth process and their ideologies are increasingly liberal, hence lending itself to travel.
  • Paul Taylor – Pew Research Organization
  • Harvard Business Review
  • Transcript

    • 1. Working & Serving in an Updated World ... New Technologies & New Audiences
      Jean-Paul Rains & Matthew Melnyk
      Rains Media
    • 2. Presentation Overview
      Millennials explored
      Primary data
      Technology profiles
      Millennials in the workplace
      Millennial Myths
      Servicing millennials
      Social media and the workplace & education
      Scenarios, discussion, and questions
      Rains Media
    • 3. Millennials – Generation Y
      Born from 1980-2000
      Factors that shape generations ₁
      Life Cycle Effects
      Period Effects
      Cohort Effects
      The children of the boomers ₂
      The most educated generation ₃
      Technology’s impact
      Rains Media
    • 4. Video from 60 Minutes
      Rains Media
    • 5. Millennials Explored
      The Kids are all right.
      Rains Media
    • 6. Millennials Explored
      • The most connected generation
      • 7. 83% will sleep next to their cell phones₁
      • 8. 90% use the internet occasionally (79% of Boomers)
      • 9. 75% have a social networking profile₂
      • 10. 62% use wireless internet away from home
      • 11. 20% post videos of themselves online
      • 12. Visit a social networking site 3 times more than Boomers
      Rains Media
    • 13. Millennials Explored
      88% use cell to text
      80% texted in last 24 hours₁
      64% text while driving
      41% do not have a landline
      59% of news comes from Internet
      14% are on Twitter
      Rains Media
    • 14. Opinion of Technology
      77% believe tech improves quality of work
      76% believe tech helps them be successful
      66% believe they have access to the right technology at work
      34% believe tech consumes too much of their time
      How Millennial are you?
      Rains Media
    • 15. Life Priorities
      52% Being a good parent (up 10%)
      30% having a successful marriage (down 5%)
      66% will switch careers sometime in their work life
      38% have a tattoo, only 18% of those are visible
      56% exercised vigorously in the past 24 hours
      57% have volunteered in past 24 months
      Rains Media
    • 16. Life Priorities
      Rains Media
    • 17. Reasons why millennials sought out their last job
      37% just needed a change:
      27 % better salary
      16% appeal of industry/position
      9% more senior position
      12% benefits/perks
      Rains Media
    • 18. The Canadian Millennial
      80% say Technology will be part of selecting an employer (40% vitally important)
      14.5 hours per week being e-social (compared to 33.9 in China)
      45% use Social Networking at work
      14% are on Twitter
      Continually evolving
      Rains Media
    • 19. The Quiz – How Millennial are you?
      In the past 24 hours, did you watch more than an hour of television programming, or not?
      In the past 24 hours, did you read a daily newspaper, or not?
      In the past 24 hours, did you play video games, or not?
      Thinking about your telephone use, do you have …
      • Landline, Cell Phone or Both
      In the past 24 hours, about how many text messages, if any, did you send and receive on your cell phone?
      • 1-9, 10-49, 50+
      Rains Media
    • 20. How Millennial are you?
      How important is being successful in a high-paying career or profession to you personally?
      • One of the most important
      • 21. Very important but not the most
      • 22. Somewhat important
      • 23. Not important
      Do you think more people of different races marrying each other is a good thing for society?
      In the past 12 months, have you contacted a government official, or not?
      Have you ever created your own profile on any social networking site such as MySpace, Facebook or LinkedIn, or haven't you done this?
      Rains Media
    • 24. How Millennial are you?
      How important is living a very religious life to you personally?
      • One of the most important
      • 25. Very important but not the most
      • 26. Somewhat important
      • 27. Not important
      Were your parents married during most of the time you were growing up, or not?
      Do you have a tattoo, or not?
      Do you have a piercing in a place other than your ear lobe, or not?
      In general, would you describe your political views as …
      • Conservative, Moderate or Liberal?
      Rains Media
    • 28. Primary Data
      “Will the real Millennials please stand up?”
      Rains Media
    • 29. Primary Data Collection
      Survey of Millennials in Ontario
      Just under 100 total respondants
      70 of them within the Millennial generation
      Good mix of employed and current students
      Survey distribution
      Rains Media
    • 30. Primary Data Findings
      Rains Media
    • 31. Primary Data Findings
      Rains Media
    • 32. Primary Data Findings
      Rains Media
    • 33. Primary Data Findings
      Rains Media
    • 34. Primary Data Findings
      Rains Media
    • 35. Primary Data Findings
      Rains Media
    • 36. Primary Data Findings
      Rains Media
    • 37. Primary Data Findings
      Rains Media
    • 38. Primary Data Findings
      Rains Media
    • 39. Primary Data Findings
      Rains Media
    • 40. Primary Data Findings
      Rains Media
    • 41. Primary Data Wrap-Up
      The Millennial student expects to make much more than the currently working
      Students feel underpaid and overworked in their current part time employement
      There is a tangible gap in expectations between Millennials
      Full-time employed Millennials are motivated by more than just salary
      Students feel their educational institutes are less invested in them than their working counterparts
      Overall, the data found in Ontario reflects the same findings across the USA and most countries
      Rains Media
    • 42. Technology Profiles
      Rains Media
      “Whooooo are you? Who, who, who, who...”
    • 43. The high school class of 2011
      Born in the early 90’s
      Fully immersed web 2.0 generation
      Youtube created in grade 7, by grade 8 (2006) it is worth 1.65 billion
      Wikipedia passed the 2 million article mark in grade 9, making it the largest encyclopaedia in history.
      Had access to facebook since they were 13
      The iphone came out in grade 9 (2007)
      Rains Media
    • 44. The high school class of 2011
      More than phones
      90+% of teens carry cell phones
      57% of teens claim that cell phones actually improve their lives
      Cell phones are second only to clothes when it comes to presenting social status
      80% carry a phone for security
      Teens text 5x more than adults, and 47% can text with their eyes closed
      Rains Media
    • 45. The high school class of 2011
      Rains Media
      15 year old Kate Moore – 2009 texting champion
    • 46. The high school class of 2011
      85% share some of their personal information online
      69% use e-mail for school related activities,
      Spend more time texting, instant messaging, and on social network site
      50% globally want to choose their computers in the workplace
      1/3 of millennials globally do not use technology supported by their IT department
      This highlights a mentality that it structure/policy is not important to this group
      Rains Media
    • 47. Mature Students
      Vastly different levels of online literacy.
      70+% own and use cell phones.
      50+ age group the fastest growing demographic for social media
      64% of Twitter users are 35+
      76% of Linkedin users 35+
      Rains Media
    • 48. International Students
      China, Brazil, and India are the quickest to adopt and use new technology.
      Three of the worlds fastest developing economies
      Spent the past 10 years developing information technology infrastructure in the classroom
      2007 teachers are being given IT certificates
      Chinese population spends more time online than any other country on earth.
      Rains Media
    • 49. International Students
      Social media worldwide
      Qzone - China: 200 million users
      Hi5 - India, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America: 80 million users
      Mixi – Japan: 24 million users
      Netlog - Europe, Turkey, the Arab World, Quebec: 70 million users
      Vkontakte – Russia and former USSR: 110 million users
      Rains Media
    • 50. Millennials in the workplace
      “Surely, you can’t be serious?” …. “I am serious. And don’t call me Shirley”
      Rains Media
    • 51. Hiring and working with Millennials
      What are their expectations outside of work?
      What do Millennials look for from employers?
      How to manage their mindset in order to increase their productivity and happiness
      Rains Media
    • 52. Expectations outside of work
      Evidence supports the characteristics of travel
      Political ideology
      “Millennials are feeling an intense feeling of gratification after volunteering” – Michael Brown, CityYear
      Governmental adjustments in Ontario
      Rains Media
    • 53. Expectations outside of work
      Spending time with Family
      More importance on becoming a better parent
      Closest generation to their parents
      Recreational activities
      Instant gratification
      More resources around organized sports as they grew up
      Time off to pursue friendships
      “The most connected generation”
      More time spent before marriage, children
      Rains Media
    • 54. Expectations from Employers
      Salary expectations
      Fuelling their consumption of discretionary income
      Benefits packages
      Opportunity for Advancement
      Looking for what this job can bring to their next job
      Clear tracks to progression within the workplace
      Working towards their career goals
      Opportunities to realize their life goals
      Spend more time with friends
      Allow for feeling of control over their own hours
      Rains Media
    • 55. Expectations from Employers
      Leadership Style
      Working alongside leadership
      Allowing for teamwork and lateral support
      Short term goals that are realistic
      Corporate Social Responsibility
      Looking for companies that respect the environment
      Support the community and social programs
      Increasingly waste-reducing
      Rains Media
    • 56. Managing the Millennial
      Mentorship programs that enable employees to interact with more senior employees on a different level
      Providing tasks that allow them to multitask
      Harnessing their potential for high-tech projects
      Providing incentive based targets
      Rains Media
    • 57. Managing the Millennial
      PSE Organizational structures
      Impact of increasingly vertical structures
      Providing lateral supports within organization
      Providing structured projects ahead of time
      Allowing them to give updates on projects
      Mid-project decision making
      They are risk averse
      They are looking for rewards
      Rains Media
    • 58. Examples
      Google headquarters uses Goats instead of lawn mowers (corporate social responsibility)
      Facebook holds hack-a-thons (mentorship and challenges)
      Enterprise Rent-A-Car provides time off for volunteering
      Frito-Lay provides video training sessions via YouTube
      Intel provides social media training for all new employees
      Rains Media
    • 59. Millennial Myths
      Rains Media
      “What we have here, is a failure to communicate.”
    • 60. Millennial Myths
      Perceptions of the millennial generation:
      Difficult to Please
      Rains Media
      “I’ve been suffering you mediocre, twentysomething, self-congratulatory ingrates now for years” -
    • 61. Millennial Myths
      The perception of this generation is that is wants praise and advancement for nothing.
      Boomers INVESTED time in work, Millennials SPEND time, and thus want to spend it wisely. A life/work balance is extremely important.
      Its not that Millennials don’t ‘care’, they just want to complete their work so they can live. They are less likely to seek out additional assignments.
      You can maximize their productivity by providing clear structure of their duties. If they find efficient ways to complete these responsibilities through multitasking and technology, THAT’S OK!
      Some organizations use incentives to reward efficient work
      You can add responsibilities as you add the expectation of advancement
      Rains Media
    • 62. Millennial Myths
      Millennials have acquired the reputation of being in things for themselves.
      Ironically, they are also an extremely collaborative generation. While they may seek career advancement, they see themselves getting there by working with groups.
      Encourage teamwork, committees, and social environments where applicable.
      Rains Media
    • 63. Millennial Myths
      The perception that millennials seek constant praise is overblown.
      Millennials view work differently than preceding generations, and this manifests itself in the desire for recognition of achievement.
      They grew up with their parents as their ‘friends’ an similarly view authority figures in their lives as experienced guides. Show how what they are doing will aid in their progression and they will follow.
      Difficult to Please
      According to a study by Kenexa, Millennials are happier with their bosses than Gen X, or Boomers.
      You can’t underestimate the trust factor. Millennials need to believe that they are working with you, not FOR you. If you can achieve this balance they will (and do) have high job satisfaction
      Rains Media
    • 64. Millennial Myths
      Respect and trust is earned, not demanded or expected
      This generation is more saturated in media, marketing, and technology than any in history. Because of this they are sceptical and discerning.
      They seek genuine leadership – especially by example. Be the philosophy you claim to support and they will respect you.
      Its not that they don’t want to grow up, its that growing up has changed.
      The combination of a life of privilege, and watching their parents work careers that were less than stimulating as resulted in millennials seeking a different path.
      Having a ‘home-base’, as well as baring witness to divorce and career collapses has led them to be comfortable delaying the major choices in life.
      Rains Media
    • 65. Servicing Millennials
      Rains Media
      “…the final frontier.”
    • 66. Servicing Millennials
      Social Media
      Go beyond marketing
      Develop a community
      Use diverse tools (different demographics, and trends)
      Experiment and adapt, be like your audience
      Rains Media
    • 67. Servicing Millennials
      Social Media
      Go beyond marketing
      The conversation on the registrars page is an excellent example of customer service
      Develop a community
      Social media is an extension of the personal identity of millennials
      Add unique tabs for discussion, photos, video, other means by which students can feel connected
      Get a feel for the consciousness of your campus
      Learn from emerging conversations
      Keep records of peak times, repetitive questions, and work to anticipate them
      Use diverse tools (different demographics, and trends)
      Experiment and adapt, be like your audience
      Rains Media
    • 68. Servicing Millennials
      Rains Media
      3500+ views
    • 69. Servicing Millennials
      50% of mobile phones will be smart phones in 2011
      Millennials send 1600 texts a month
      Text emergency updates
      Focus on web accessibility first, apps later
      QR codes
      Rains Media
    • 70. Social Media and the workplace
      Harry, meet Sally.
      Rains Media
    • 71. Workplace Policies & Guidelines
      Social Networking Sites
      Interacting with the “public”
      Protecting employee privacy
      Policy on User Generated Content
      Expressing opinions online
      Balance between being open and using discretion
      Texting at work?
      Increasing connectivity and productivity
      Rains Media
    • 72. Social Networking Sites
      Having employees interacting with students and prospective students
      Establishing procedures
      Enabling community managers
      Rains Media
    • 73. Social Networking Site
      Rains Media
    • 74. Social Networking Sites
      Privacy Concerns
      Important to be authentic while protecting the privacy of employees
      Avoid using “personal” Facebook profiles
      Measures to protect against abuse
      Establishing a front facing policy
      Rains Media
    • 75. External Policy
      Laurentian University will remove comments that:
      Rains Media
    • 76. Social Networking Sites
      Risk Management
      Displacing risk in an upfront manner
      “Risk management not Risk Elimination”
      Everything you write is legal documentation
      You can never take back a post
      Rains Media
    • 77. Social Networking Sites
      Creating content while respecting privacy
      Sharing links
      Allowing fan uploaded images
      Allowing 3rd party posts on your sites
      Rains Media
    • 78. User Generated Content
      Policy on User Generated Content
      Anything that is created online (text, photo, comment etc.)
      Expressing opinions online
      Can be damaging emotionally and professionally
      Legal ramifications
      Students expressing opinions
      Rains Media
    • 79. User Generated Content
      Addressing student comments
      Remove comments that violate policy
      Be a human
      Reason will prevail
      Dealing with complaints
      Rains Media
    • 80. Within the workplace
      Employees are on social networks too
      50% of employees are on Facebook
      Millennials are sending
      Banning this connectivity? (Discussion)
      Smartphones at work
      Rains Media
    • 81. Banning Connectivity
      Rains Media
    • 82. Within the workplace
      Enabling connectivity
      Increasing productivity
      Appealing to Millennials
      Important to allow Gen-X and Boomers to feel included
      Rains Media
    • 83. Within the workplace
      Facebook friends?
      Personal/professional boundaries
      Unfriending as retaliation
      Monitoring & big brother
      Rains Media
    • 84. Within the workplace
      Rains Media
      Kimberley Swann
    • 85. Within the workplace
      • The modern water cooler
      Employees fired for negative comments about employers
      Freedom of speech or libel?
      Rains Media
    • 86. Within education
      • Professors and Teachers
      • 87. Gloria Gadsden - East Stroudsburg University
      • 88. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."
      • 89. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."
      • 90. Only had 32 friends on facebook, none of which were students
      • 91. June Talvitie-Siple
      • 92. Described students as"germ bags" and school parents as "snobby" and "arrogant."
      • 93. Only 50 friends on facebook, none of which were students
      • 94. Ashley Payne – High school teacher East Stroudsburg University
      • 95. Asked to resign over facebook pictures of her drinking alcohol on vacation
      Rains Media
    • 96. Within education
      • Students
      • 97. Chris Avenir – Ryerson Student
      • 98. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.
      • 99. Avenir sued Ryerson for $10million in response
      • 100. Ruling overturned, and Avenir received a passing grade and was not expelled."
      • 101. Keith and Steven Pridgen – University of Calgary students
      • 102. Were punished for making disparaging remarks about a professor on their facebook statuses
      • 103. Went to the supreme court and won, under the Charter of Rights and Freedoms.
      • 104. Tony Harris – Calvin College Student
      • 105. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.
      Rains Media
    • 106. Scenarios, Discussion, and Questions
      “Houston, we have a problem.”
      Rains Media