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Social media and higher education
 

Social media and higher education

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A presentation intially given to the student services team of Fleming College in Peterborough Ontario. Presentation created and delivered by Jean-Paul Rains of Laurentian University and Matthew Melnyk ...

A presentation intially given to the student services team of Fleming College in Peterborough Ontario. Presentation created and delivered by Jean-Paul Rains of Laurentian University and Matthew Melnyk of Brock University. This presentation was delivered by Rains Media and can also be found at http://jprains.com

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    Social media and higher education Social media and higher education Presentation Transcript

    • Social Media and Higher Education: The odd couple.
      Jean-Paul Rains & Matthew Melnyk
      Rains Media
      1
    • Rains Media
      2
    • Introductions
      Matthew Melnyk - Millennial score of 94
      BA – History & Philosophy
      MA – History
      Liaison Officer – Electronic Outreach
      When I Started
      Facebook page run by student staff
      Brocku.ca undergoing complete overhaul
      New brand being launched
      Since – Social Media Liaison
      Social Media coordinator
      Web-marketing manager
      Rains Media
      3
    • Presentation Overview
      What is Social Media
      Concept of Sharing
      Channels that make up the social sphere
      Issues within Education
      Leveraging Social Media within Student Services
      Creating a sense of community
      Innovative practices in PSE
      Mitigating risks
      Using social media in student services
      Questions
      Rains Media
      4
    • The concept of sharing
      Oh em gee.
      Rains Media
      5
    • The concept of Sharing
      The Millennial
      Born from 1980-2000
      The children of the boomers
      Representing 30% of overall population
      Educated generation
      39% of 18-24 year olds are in PSE
      Technology’s impact
      6
      Rains Media
    • Video from 60 Minutes
      http://www.youtube.com/watch?v=owwM6FpWWoQ
      Rains Media
      7
    • The concept of Sharing
      Growing up sharing
      Instant messaging over the internet
      Conversational messaging
      The personal profile
      The away message
      Status worthy
      “That’s a new DP”
      8
      Rains Media
    • The concept of Sharing
      Oversharing
      http://openbook.org
      Judging privacy
      86% of teens say privacy “is important” to them
      Level of appropriateness
      Parents influence and coolness factor
      9
      Rains Media
    • Social Media Channels
      All roads lead to sharing.
      Rains Media
      10
    • Social Media Channels
      Rains Media
      11
    • Social Media Channels
      Rains Media
      12
    • Social Media Channels
      Rains Media
      13
    • Social Media Channels
      Facebook
      Launched in March 2004, by December has 1 million users
      2005-2007
      Adds photos, sharing, marketplace, facebook ads.
      Opens to anyone over the age of 13
      Reaches 50 million users
      2008
      Co-sponsors US presidential debates
      Adds facebook connect, and facebook chat
      Reaches 100 million users
      2009
      CNN/Facebook live integration
      Acquires several internet startups
      Reaches 350 million users
      Rains Media
      14
    • Social Media Channels
      Facebook
      2010
      Launched ‘Places’
      Reaches 550 million and counting
      If facebook were a country, it would be the 3rd most populated on earth
      1 in 12 people on earth is on facebook
      Rains Media
      15
    • Social Media Channels
      YouTube
      Founded in 2005
      8 million videos watched per day
      2006
      100 million videos watched per day
      Video responses and advertising launched
      Google acquires youtube for 1.65 billion
      2007
      First known instance of ‘rickroll’
      In video ads launched
      Presidential debates co-hosted by CNN and youtube
      Queen of England launches youtube channel.
      Mobile site launched
      Rains Media
      16
    • Social Media Channels
      YouTube
      2008
      Captions launched
      Pre-roll ads launched
      Analytics tool launched
      Promoted videos launched
      2009
      Autoshare launched (links with social networks)
      Over 1 billion views a day
      3D and full 1080p HD launched
      Rains Media
      17
    • Social Media Channels
      YouTube – 2010
      2 billion views a day
      24 hours of video uploaded every minute
      More video is uploaded to youtube in 60 days, than all 3 major US networks created in 60 years
      46.2 years of youtube videos are watched through facebook every day
      Rains Media
      18
    • Social Media Channels
      Twitter
      2006
      launched with only 100 user accounts
      2007
      140 character limited created
      500,000 tweets posted quarterly
      South by Southwest music festival serves as ‘tipping point’
      2008
      100 million tweets quarterly
      2009
      2 billion tweets quarterly
      Rains Media
      19
    • Social Media Channels
      Twitter – 2010
      125 million accounts
      75% of twitter traffic comes from outside twitter.com
      55 million tweets per day
      Twitter = dead duck?
      20% of user tweeted 10x or more
      41% of users have not tweeted since they created their account
      “The Reports of my death are
      greatly exaggerated”
      – Mark Twain
      Rains Media
      20
    • Social Media Channels
      Rains Media
      21
    • Social Media Channels
      LinkedIn
      Founded in 2003
      85 million users – largest professional network online
      71% - 35 or older
      69% - earn $60,000 or more
      75% - have post secondary education
      Flickr
      Founded in 2004
      32 million users
      Over 5 billion images online
      Rains Media
      22
    • Social Media Channels
      Blogs
      Over 133 million blogs indexed since 2002
      77% of internet users read blogs
      72% are hobbyists
      2002 – Senate majority leader Trent Lott’s support for Strom Thurmond
      2004 – “Rathergate”
      Blogger, Wordpress, Tumblr, etc…
      Rains Media
      23
    • A social education
      Indelibly tied.
      Rains Media
      24
    • Progressiveness vs. Privacy
      Social media within PSE
      Initial adoption curve
      Value in having a presence?
      What are the risks involved?
      Do students expect you to be on Facebook?
      25
      Rains Media
    • Progressiveness vs. Privacy
      High Schools on Facebook
      Initiation of Facebook Places
      26
      Rains Media
    • Willingness to Adapt
      Risk of absence
      Class of 2013, and beyond
      Return on investment
      Wide reach
      Efficient
      Quantifiable
      Flexibility
      Inevitability
      27
      Rains Media
    • Risks of Participating
      Providing a public forum for complaints
      Finding the resources
      Difficulty in engaging students online
      Potential lawsuits
      Breach in privacy?
      http://likealittle.com/trentu/
      Example of the power of anonymity
      28
      Rains Media
    • Risks of Participating
      Personal opinions might influence pages
      29
      Rains Media
    • Leveraging Social Media in Student Services
      What does it all mean.
      Rains Media
      30
    • Creating a sense of community
      The mental map of a millennial
      Developing connections online is as important as the real world
      This is an investment
      Highlighting that the college leads by example in its commitment to the greater community will not go unnoticed
      Students will become your best promoters
      Your online activates will be seen by countless others
      Students will join the cause out of a sense of belonging
      31
      Rains Media
    • Innovative Practices in #CNDPSE
      University of Calgary – Holiday Rex Hunt
      Rains Media
      32
    • Innovative Practices in #CNDPSE
      Rains Media
      33
    • Innovative Practices in #CNDPSE
      Rains Media
      34
    • Innovative Practices in #CNDPSE
      Rains Media
      35
    • Innovative Practices in #CNDPSE
      Rains Media
      36
    • Innovative Practices in #CNDPSE
      Rains Media
      37
    • Risk Mitigation
      “Risk is like fire: If controlled it will help you; if uncontrolled it will rise up and destroy you.” – Theodore Roosevelt
      Rains Media
      38
    • Risk Mitigation
      What are the risks?
      Privacy implications
      Inability to succeed
      Few established rules or precedents
      Lawsuits
      How to manage the risks
      Creating a privacy policy
      Keeping consistency
      User Generated Content
      39
      Rains Media
    • Risk Mitigation
      Creating a privacy policy
      External
      Front facing policy
      Internal
      The rules of engagement
      Social Media policies and guidelines
      http://socialmediagovernance.com/policies.php
      Hamilton College
      Depaul University
      Brock University
      Laurentian University
      40
      Rains Media
    • Keeping Consistency
      Importance of realizing expectations
      Answering questions promptly
      Consistent rules of participation
      Non-competing attitude
      Sense of cohesiveness
      41
      Rains Media
    • User Generated Content
      Addressing student comments
      Remove comments that violate policy
      Be a human
      Reason will prevail
      Dealing with complaints
      Rains Media
      42
    • Innovation and best practices within Student Services
      “Find what our competitors do, and do it better.”
      Rains Media
      43
    • Best Practices
      Residence
      Registrar
      Counselling and Support Services
      Career and Employment
      Continuing Education
      44
      Rains Media
    • Residence and Housing
      45
      Rains Media
    • Residence and Housing
      46
      Rains Media
    • Registrar
      47
      Rains Media
    • Counselling and Support
      48
      Rains Media
    • Career and Employment
      49
      Rains Media
    • Continuing Education
      50
      Rains Media
    • Security and Safety
      51
      Rains Media
    • Best Practices
      Be transparent and forward with information
      Be conversational
      Be resourceful
      Be valuable
      52
      Rains Media
    • E-Counselling
      Central Institute of Technology, Perth Australia
      24/7 service for registered students who are looking for someone to talk to.
      Access to notes from previous in-person meetings
      Confederation College uses Video Counselling
      Seneca College E-Counselling
      University of Western Ontario E-Counselling
      Respond within 24 hours, information encrypted
      53
      Rains Media
    • E-Tutoring
      UBC and Wikipedia
      Tutoring Wikipedia
      UNBC Online Tutoring (also Manitoba, Saskatchewan)
      Committed to responding within 24 hours (except holidays)
      Students submit papers and can be reviewed by staff
      http://www.youtube.com/user/khanacademy
      Oregon State University
      Real time responses on wide variety of subjects
      All subjects available for 24/7 replies
      54
      Rains Media
    • Scenarios, Discussion, and Questions
      “Houston, we have a problem.”
      Rains Media
      55