Security and social media


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This is a presentation delivered by Rains Media. The focus is on social media within the realm of campus security.

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  • 1Life cycle effects: Young people may be different from older people today, but theymay well become more like them tomorrow, once they themselves age.Period Effects: Major events(wars; social movements; economic downturns; medical, scientific or technological breakthroughs) affect all agegroups simultaneously, but the degree of impact may differ according to where people are located in the lifecycle.Cohort Effects: Period events and trends often leave a particularly deep impression on young adultsbecause they are still developing their core values; these imprints stay with them as they move through their lifecycle. 290% of Millenials say they are close to their parents - Harvard Business Review3In the USA, Among 18-24 year olds, 39.6% was enrolled in college as of 2008. A record share.
  • 1: page 39 2: 86% amongst College educated and 59% amongst non-college
  • 1: Sent 20 texts in last 24 hours.
  • Security and social media

    1. 1. Security and Social Media<br />Jean-Paul Rains & Matthew Melnyk<br />Rains Media<br />1<br />
    2. 2. Presentation Overview<br />The 17-30 year old quagmire that is your students<br />How to communicate in an emergency<br />Why social media is the new Sherlock Holmes<br />The inherent risk in participating<br />Rains Media<br />2<br />
    3. 3. Key Takeaways<br />Better understand your population<br />Have a multi-channel approach to communicating information across Social Media channels<br />Online resources that will aid in the investigation process<br />Understand the dangers faced by users<br />Rains Media<br />3<br />
    4. 4. Understanding the student population<br />An anthropological/technological dichotomy – Where they are coming from and who they are.<br />Rains Media<br />4<br />
    5. 5. Millennials – Generation Y <br />Born from 1980-2000<br />The children of the boomers <br />The most educated generation <br />Impacted by technology<br />Grown up digital<br />Rains Media<br />5<br />
    6. 6. Millennials Explored<br /><ul><li>The most connected generation
    7. 7. 83% will sleep next to their cell phones₁
    8. 8. 90% use the internet occasionally (79% of Boomers)
    9. 9. 75% have a social networking profile₂
    10. 10. 62% use wireless internet away from home
    11. 11. 20% post videos of themselves online
    12. 12. Visit a social networking site 3 times more than Boomers</li></ul>Rains Media<br />6<br />
    13. 13. Millennials Explored<br />88% use cell to text<br />80% texted in last 24 hours₁<br />64% text while driving<br />41% do not have a landline<br />59% of news comes from Internet <br />14% are on Twitter<br />Rains Media<br />7<br />
    14. 14. The high school class of 2011<br />More than phones<br />90+% of teens carry cell phones<br />57% of teens claim that cell phones actually improve their lives<br />Cell phones are second only to clothes when it comes to presenting social status<br />80% carry a phone for security<br />Teens text 5x more than adults, and 47% can text with their eyes closed<br />Rains Media<br />8<br />
    15. 15. Within higher education<br /><ul><li>Professors and Teachers
    16. 16. Gloria Gadsden - East Stroudsburg University
    17. 17. "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..."
    18. 18. "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story."
    19. 19. Only had 32 friends on facebook, none of which were students
    20. 20. June Talvitie-Siple
    21. 21. Described students as"germ bags" and school parents as "snobby" and "arrogant."
    22. 22. Only 50 friends on facebook, none of which were students
    23. 23. Ashley Payne – High school teacher
    24. 24. Asked to resign over facebook pictures of her drinking alcohol on vacation</li></ul>Rains Media<br />9<br />
    25. 25. Within higher education<br /><ul><li>Students
    26. 26. Chris Avenir– Ryerson Student
    27. 27. Faced 147 counts of academic misconduct for creating facebook study groups, and was expelled.
    28. 28. Avenir sued Ryerson for $10million in response
    29. 29. Ruling overturned, and Avenir received a passing grade and was not expelled.
    30. 30. Keith and Steven Pridgen – University of Calgary students
    31. 31. Were punished for making disparaging remarks about a professor on their facebook statuses
    32. 32. Went to the supreme court and won, under the Charter of Rights and Freedoms.
    33. 33. Tony Harris – Calvin College Student
    34. 34. Allegedly made disparaging remarks about an ex-girlfriend on facebook and was reprimanded under the technology and conduct codes.</li></ul>Rains Media<br />10<br />
    35. 35. Communicating in an emergency<br />The shotgun approach. <br />Rains Media<br />11<br />
    36. 36. Communicating in an emergency<br />Existing and past strategies<br />Handling the social panic<br />Evolving Best Practices<br />Multichannel approach to messaging<br />Recommendations<br />12<br />Rains Media<br />
    37. 37. Strategies to communicate<br />Audience question: how do you typically communicate emergency information<br />E-Mail BLAST <br />Text Message<br />Website update<br />Radio and Television updates<br />Broadcast telephone message<br />The bat signal<br />The telephone game<br />13<br />Rains Media<br />
    38. 38. The social panic<br />“There will be a live photo shoot in the cafeteria”<br />“Live photo shoot in cafeteria”<br />“Live shoot in café”<br />How quickly bad news can spread<br />Herding cats<br />The importance of a simple unified message<br />14<br />Rains Media<br />
    39. 39. Evolving best practices<br />uWestern’s Experience <br />YorkU’s Experience<br />15<br />Rains Media<br />
    40. 40. Evolving best practices<br />Georgian College<br />uWindsor <br />Washington College <br />At Laurentian, 13% of student body have email tied to mobile.<br />#utshootersee video and go to 1:11 <br />16<br />Rains Media<br />
    41. 41. Multi-channel communication<br />How do you reach your diverse audiences?<br />17<br />Rains Media<br />Land<br />Air<br />Sea<br />
    42. 42. Multi-channel communication<br />18<br />Rains Media<br />
    43. 43. Multi-channel communication<br />19<br />Rains Media<br />
    44. 44. Multi-channel communication<br />20<br />Rains Media<br />Brock U’s Labour Negotiations<br />
    45. 45. Multi-channel communication<br />21<br />Rains Media<br />Brock U’s Labour Negotiations<br />
    46. 46. Recommendations<br />Identify the kind of message<br />Emergency<br />Informational<br />Awareness campaign<br />Identify the messenger<br />Marketing & communications<br />Facilities management<br />Residence, Student Services, Parking, etc…<br />Automate where possible<br />Scheduled e-mails<br />Tweetdeck, Hootsuite, etc.<br />Cross promote<br />22<br />Rains Media<br />
    47. 47. Recommendations<br />Social media may be a great way to get the message out, but more importantly it is the BEST way to steer the discussion after the initial information.<br />Brock University Student Union’s #nostrike hash tag<br />Information void can lead to speculation and misinformation<br /> One communication tool (internet, phone lines, etc.) being down, does not mean all are.<br />Japan Earthquake:<br />Twitter used to located loved ones<br />Cell Towers operational in places where nothing else was<br />News spread faster than traditional media by hours<br />23<br />Rains Media<br />
    48. 48. The new Sherlock Holmes.<br />Rains Media<br />Even more elementary, Watson.<br />24<br />
    49. 49. Using Social Media to investigate<br />Tools of the trade<br />Legal implications<br />Perceived privacy differentials<br />Policy Generation<br />25<br />Rains Media<br />
    50. 50. Tools of the trade<br /><br />26<br />Rains Media<br />
    51. 51. Tools of the trade<br />Public Facebook Listings<br />27<br />Rains Media<br />
    52. 52. Tools of the trade<br />Twitter<br />28<br />Rains Media<br />
    53. 53. Tools of the trade<br /><br />29<br />Rains Media<br />
    54. 54. Tools of the trade<br /><br />30<br />Rains Media<br />
    55. 55. Legal Implications<br />Anything posted to the internet is a legal document<br />Even under privacy settings or posted anonymously<br />You can never take back a post<br />These posts can be deleted after being posted, but they are not gone<br />Multiple insurance companies list Facebook evidence <br />Growing trend in education to use social media to investigate<br />No more need for testimonials, just their news feed<br />31<br />Rains Media<br />
    56. 56. Perceived privacy<br />Facebook privacy<br />Living in a Twitter bubble<br />Unprotected Tweets<br />Retweets<br />Anonymous names <br />IP addresses don’t lie, generally.<br />You may not think you are on the web…<br />Picasa’s Facial Recognition software<br /><br />32<br />Rains Media<br />
    57. 57. Policy Generation<br />What goes into a good policy<br />Driven through guidelines and best practices<br />Created in part by the community (ad-hoc committee)<br />Buy-in from administration is key<br />Open and honest <br />33<br />Rains Media<br />
    58. 58. External Policy<br />Laurentian University will remove comments that:<br />Rains Media<br />34<br />
    59. 59. The dangers abound.<br />Perceived dangers and apparent dangers.<br />Rains Media<br />35<br />
    60. 60. Safety Risks and Hazards<br />Online Bullying<br />Sexual Harassment<br />Identity Theft<br />36<br />Rains Media<br />
    61. 61. Online Bullying<br />Facebook’s increasing role<br />Increasing presence in France <br />Vancouver Sun article <br />The power of annonymous posts<br />What can we do about it? <br />Reporting structure increasingly changing<br />Largely routed in younger students<br />37<br />Rains Media<br />
    62. 62. Sexual Harassment<br />Sexual Harassment<br />What if I ALWAYS like your photos?<br />Poking, messaging, and creeping.<br />Releasing/posting private content.<br />Power of anonymity <br /><br />Students across North America<br />Anonymous flirting and invitations <br />38<br />Rains Media<br />
    63. 63. Constant information gathering<br />Stalking<br />Facial recognition software<br />Please Rob Me <br />39<br />Rains Media<br />
    64. 64. Information gathering<br />Geo-tagged Photos<br />Any camera with a gps may tag photos with EXIF data<br />Hidden files on Iphones and others<br />Programs like ‘Creepy’<br />40<br />Rains Media<br />
    65. 65. Identity Theft<br />Ability to gather information<br />Birthdate<br />Mother’s maiden name<br />Search pictures, mother appears tagged with maiden name<br />Last four digits of home phone number<br />Secret question<br />Pet’s name<br />Hometown<br />High school<br />41<br />Rains Media<br />
    66. 66. Scenarios, Discussion, and Questions<br />Rains Media<br />42<br />