King content : A social media audit
by Jean-Paul Rains, Manager of Digital Strategy at Laurentian University/Rains Media on May 20, 2011
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We have taken 10 Facebook pages of Canadian institutions, tracked their average posts per day, their users’ interactions, categorized the posts and then put a mesure of effectiveness on each of ...
We have taken 10 Facebook pages of Canadian institutions, tracked their average posts per day, their users’ interactions, categorized the posts and then put a mesure of effectiveness on each of them. We all have to post those news releases that have zero interactions, but what can we do outside of those to boost our effectiveness? Having a baseline knowledge of Facebook’s edge ranking will start you off on the right foot for this presentation.
We explore the differences in ROI from uploading pictures, to videos, to photos or links – what will be the most effective way in which you can foster a link between your Likers, Friends and Followers. From guiding creation of user generated content to building your content capacity, you will leave this presentation with a strong sense of next steps.
Among other things, JP Rains is the resident social media person at Laurentian University. Last year, JP presented Risk Management on Facebook at the #pseweb conference. You can find him on Twitter and Facebook. Patrick Smoke also contributed to this presentation.
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