Pureprofile Sept 2011 Global Panelbook

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Sept 2011 Global Panelbook

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Pureprofile Sept 2011 Global Panelbook

  1. 1. pureprofile!Global Panelbook45!Countries!|!30!Local!Currencies!|!21!Languages Building an asset out of your!profile
  2. 2. PUREPROFILENOW HAS A NEW, BALANCEDUS PANELWere registering thousands of new USAccount Holders each month.Using the latest National Census as a guide,pureprofile now can deliver projects in allnational divisions, age and gendersegments.Because we create detailed profiles ofour members, we can link the newest andhighest quality respondents to your projectsright away. Building an asset out of your!profile
  3. 3. The pureprofile Companypureprofile is the world’s leading panel provision and customer database management companyfor the Market Research Industry, providing access to hard-to-reach consumer and B2B groupsaround the world.Our capabilities include panel provision, data analysis, survey scripting and hosting, syndicatedpanel development, custom and syndicated insight dashboard production.Our reach extends to customers in more than 40 countries around the world. With headquarters inAustralia, pureprofile employs over 75 people in Sydney, Mumbai, New York, San Francisco andLondon. Our business also leverages the talents of hundreds of thousands of Account Holderswho participate in the pureprofile Service. Building an asset out of your!profile
  4. 4. Why we’re differentSimply speaking, there are a We work in pairsnumber of key things that pureprofiledoes that makes us different from Every client at pureprofile is partnered with a deliverythe rest of the industry: team of at least two employees from the beginning of the project. This means that your project is covered and everyday there will be someone available to action your requests who knows what’s going on. We cover your project 24/7 (really!) We’ve all got iPhones and laptops and don’t knock off at 5pm on a Friday. We’re a growing business - and we continue to grow because we know you have clients too. We have highly advanced filters on panel participation Survey junkies exist and clients want particular activity criteria applied to their sample. When we built our technology we kept this in mind and can quickly apply your custom filters as well as having key filters on every day. We have a delivery system that’s not built using excel We like excel, but don’t think one should be using it for building panels or response groups for projects. We have 10 years of technology experience and have put this towards building the most efficient delivery system in the world. We pay respondents the highest rewards globally pureprofile Account Holders are rewarded at least twice as much for participating than our competitors. We recognize that its the respondents that make online research possible and we reward them fairly for their time. Building an asset out of your!profile
  5. 5. Global panels purepanels Available Countries pureprofile Total Reach Reach Argentina 3,976 10,000 13,976 Australia 360,717 0 360,717 Austria 46 10,000 10,046 Belgium 298 25,000 25,298 Brazil 13,923 75,000 88,923 Canada 12,345 120,000 132,345 Chile 93 10,000 10,093 China 302 300,000 300,302 Czech Republic 3,751 25,000 28,751 Denmark 317 20,000 20,317 We’re growing fast Finland 347 20,000 20,347 France 31,489 80,000 111,489With rewards that are 2-10x higher and Germany 7,073 85,000 92,073an emphasis on clear site design, we’re Greece 254 20,000 20,254getting more new pureprofile Account Hong Kong 83 90,000 90,083Holders than ever before. India 81,744 200,000 281,744That’s why we’ve included our new Indonesia 839 30,000 30,839international panels based on 6 months Ireland 330 30,000 30,330of new acquisition data. We’re also Italy 9,835 75,000 84,835investing in growing all panels through Japan 476 250,000 250,476referrals, online and offline advertising. Malaysia 2,833 70,000 72,833 Mexico 349 50,000 50,349 New Zealand 5,851 0 5,851 purepanels Norway 157 0 157Founded in 2010, purepanels is an Philippines 3,161 100,000 103,161innovative division of pureprofile leading Poland 12,911 30,000 42,911 Portugal 94 35,000 35,094the way in Account Holder acquisition and Russia 1,897 220,000 221,897retention for the Market Research Industry. Singapore 430 150,000 150,430Through purepanels advanced recruiting South Africa 6,526 100,000 106,526methodology and partnerships with South Korea 120 80,000 80,120various leading online content providers, Spain 7,019 90,000 97,019purepanels enables pureprofile to access Sweden 1,674 20,000 21,674hundreds of millions of consumers. These Switzerland 37 10,000 10,037consumers are then invited into the Taiwan 119 65,000 65,119pureprofile service, providing Market The Netherlands 117 10,000 10,117Researchers with the deepest profiling United Arab Emirates 204 80,000 80,204available and even higher standards of United Kingdom 254,979 0 254,979data quality. United States 61,006 80,000 141,006 Total 887,722 2,665,000 3,552,722 Building an asset out of your!profile
  6. 6. Smart solutions for better data Account Holder Engagement Serious TechnologyFor 10 years pureprofile has invested in the idea Did you know that over 70% of pureprofile staffthat your personal profile is valuable. are software engineers?Investing millions each year, we deliver interesting With so much data becoming available andcampaigns, information, updates and amenity to our consumers becoming more deeply linked thanmembers to increase participation. ever before we’ve decided to invest in technologyWith new mobile, Facebook, twitter and GPS to give better experiences to our Account Holders,capabilities we’re further investing in making rather than just burning them out after a fewpureprofile a great place to go, for more than just surveys.questionnaires, because at the end of the day, how Higher levels of engagement plus simple solutionslong would you choose to participate in a site that (see below) allow us to give you the best sampleonly spoke to you every 60 days? quality in the world. pureprofile tracks every profile answer provided by an Account Holder. Answers that do not meet quality standards (above example), are programmatically identified 24x7. Account Holders exhibiting these characteristics are automatically placed in quarantine, so are never part of your sample group. Building an asset out of your!profile
  7. 7. Panel details Gender % Respondents with children % Income %Male 39% With Children 53.9% 1 - 5,000 10.3%Female 61% Without Children 46.1% 5,001 - 10,000 7.2% 100% 100% 10,001 - 15,000 8.6% 15,001 - 20,000 8.8% Age % Age of children % 20,001 - 25,000 7.9% 25,001 - 30,000 7.0%65+ 2.2% 0-2 17.6% 30,001 - 35,000 6.1%60-64 2.7% 3-5 20.3% 35,001 - 40,000 6.2%55-59 4.2% 6-8 17.7% 40,001 - 45,000 5.3%50-54 5.8% 9-12 21.0% 45,001 - 50,000 5.1%45-49 7.9% 13-15 14.7% 50,001 - 55,000 4.3%40-44 10.3% 16-17 8.7% 55,001 - 60,000 3.6%35-39 14.7% 100% 60,001 - 65,000 2.8%30-34 16.8% 65,001 - 70,000 2.4%25-29 19.2% Employment status % 70,001 - 75,000 2.0%18-24 16.2% 75,001 - 80,000 1.8%0-17 0.0% Full time (more than 30 hours) 53.3% Part-time/casual job 18.3% 80,001 - 85,000 1.5% 100% Homemaker 5.1% 85,001 - 90,000 1.1% Full-time student 7.5% 90,001 - 95,000 0.9% Retired 2.0% Level of education % 95,001 - 100,000 1.4% Not currently employed 13.8% 100% 100,001 - 105,000 1.2%School 36.5% 105,001 - 110,000 0.5%Certificate/diploma 25.9% 110,001 - 115,000 0.4%Undergraduate degree (BA, 115,001 - 120,000 0.4% 21.9%B.Sc, LLB) 120,001 - 125,000 0.4%Postgraduate (MA, M.Sc, PhD) 8.2% 125,001 - 130,000 0.2% 130,001 - 135,000 0.1%Other 2.4% 135,001 - 140,000 0.2%Professional qualification 5.1% 140,001 - 145,000 0.2% 100% 145,001 - 150,000 0.1% 150,001 - 155,000 0.2% Marital status % 155,001 - 160,000 0.1% 160,001 - 165,000 0.1%Single 23.4% 165,001 - 170,000 0.1%In a relationship 14.3% 170,001 - 175,000 0.1%Married 42.3% 175,001 - 180,000 0.1%Living with partner 13.5% 180,001 - 185,000 0.1% 185,001 - 190,000 0.0%Divorced or separated 5.5% 190,001 - 195,000 0.0%Widowed 1.0% 195,001 - 200,000 0.1% 100% 200,000 plus 1.1% 100% Building an asset out of your!profile
  8. 8. Targetable questions Topic # questions Topic # questions Topic # questions Getting Around 9 Public transport 4Accessories 7 Gifts 5 Radio 3Accommodation 8 Groceries 12 Savings account 11Air conditioning 5 Hair 59 Services 37Alcohol 36 Health/medical 6 Shoes/Socks 7Art 10 Hobbies 40 Shopping & auctions 21Audio/Visual 8 Holidays 27 Smoking 18Bank account 7 Home & Contents 9 Snacks 19Bicycle 3 Home phone 13 Software 1Blogs/podcasts/you 10 Home-wares 6 Sports 7Boat 11 Household 30 Sports & exercise 15Books 8 Identity 2 Superannuation 8Car 38 Improvements 12 Travel 7Car loan/lease 7 International calls 8 TV 22Charity 4Children 35 Internet 10 Underwear 3Cinema 3 Investments 28 Unpaid work 7Cleaning 4 Life/income 12 Vehicle hire 8Clothes 5 Locations 9 Video/DVDs 3Coffee/Tea 19 Magazines 3 Vision/eyes 19Computers 7 Medical/pharmacy 77 Water 3Confectionary/Sweets 10 Mobile service 74 Weekend Getaways 5 Mortgage 23 Weight loss 4Cosmetics 23 Motorbike 12 White goods 44Credit cards 29 Movies 8 Wireless 3Digital camera 8 Music 17 Work 189Digital music player 4 My details 22 Your aspirations 14Drinks 49 News 19 Your interests 16Eating at home 17 Newspapers 6 Total questionsEating out 16 currently available 1,758 Online media 2Eating preferences 5 for targeting: Organic/alternative 12Education 19 Outdoor 5Electricity 6 Why is this relevant to you?Entertainment 21 Pay/cable TV 7 Having more targetable questionsEnvironmental 37 PDA 4 has a positive impact on your project Pension scheme 11Events 6 costs and project timeframes, as anFace care 35 Peripherals 11 investment has been already madeFamily & friends 9 Personal 21 in finding these groups.Flight history 6 Personal loans 22Fragrance 6 Pet 6Furniture 8 Pets 7Game consoles 5 Planning Flights 34Gas 3 Protection 3 Building an asset out of your!profile
  9. 9. Speciality panels Specialist business panels Specialist consumer panelsITDM Panel Mothers with babies PanelSoftware & web developers Kids PanelBDM Panel Travelers (Leisure) PanelBusiness Owners Panel Automotive PanelBusiness Travelers Panel Mobile (Telecom) PanelSmall Business (1-50 employees) Panel Youth Panel PC Purchasers (frequency of purchase)Industry Vertical Panels (Finance & Insurance Panel) Primary Grocery Shopper PanelWhite Collar workers / I - workers Panel Music Panel Building an asset out of your!profile
  10. 10. Panel Building Building your own panel Typical private business panelsSometimes it makes strategic sense to build your own ITDM Panelpanel. In cases where your customers are considered Software & web developersniche through their preferences or from segmentation BDM Panelstudies you have conducted in the past, it makes sense Business Owners Panelto invest the time and resources in building out your Business Travelers Panelown online panel of respondents. Small Business (1-50 employees) Panel Industry Vertical Panels (Finance & Insurance Panel)Whether you decide to manage your private panel White Collar workers / I - workers Panelthrough your pureprofile Business Account orthrough your own panel management software system,www.purepanels.com can assist you by identifying Typical private consumer panelsyour prospective panelist through its global reach.Speak to your pureprofile Account Manager to put you Mothers with babies Panelin touch with purepanels and start your private panel Kids Panelbuilding today. Travelers (Leisure) Panel Automotive Panel Mobile (Telecom) Panel Youth Panel PC Purchasers (frequency of purchase) Primary Grocery Shopper Panel Music Panel Building an asset out of your!profile
  11. 11. Coming soon Watch this space. More targeting, data, higher response rates, deep product integration. We’ve been working on our new platform for 5 years and it’s rolling out in 2011. Building an asset out of your!profile
  12. 12. e: researchenquiries@pureprofile.com w: researchers.pureprofile.com Building an asset out of your!profile

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