Change - Definition
Types of change
Individual response to change
Change management is an approach to shifting individuals, teams, and
organizations from a current state to a desired future state.
TYPES OF CHANGE
Proactive change involves actively attempting to make
alterations to the work place and its practices. Companies that take
a proactive approach to change are often trying to avoid a potential
future threat or to capitalize on a potential future opportunity.
Example: Air Deccan
A reactive change is one that occurs spontaneously. It is not
created by a person's conscious decision.
Lewin's Three Step Model
Social Psychologist Kurt Lewin developed a three-step model for
implementing change based on the concept of force field
Force field analysis addresses the driving
and resisting forces in a change situation.
Driving forces must outweigh resisting
forces in a situation if change is to occur.
Thus, managers must be willing to
advocate change strongly in order to
overcome resistance from employees
STEPS OF CHANGE
-This stage is to create the motivation to change.
-Individuals are encouraged to replace old behaviour and
attitudes with those desired by management.
-Make the reasons for change obvious to the
individual/organization to do this employees need to be become
dissatisfied with the old way of doing things.
-Change involves learning. This change provides with new
information. New behavioural models or new way of looking
-The purpose is to help employees learn new concepts or
points of view.
-Adaptation of New values , behaviours & attitudes.
During this Phase, the old ideas are totally discarded and
the new ideas are fully accepted. Individuals internalise the
believes, feelings and behaviour learned in the changing
phase .He practises and experiments with the new method
of behaviour and sees that it effectively blends with his
other behavioural attitudes.
INDIVIDUAL RESPONSE TO CHANGE
Fear of Unknown
Selective Information Processing
Fear of the