MKTG103 Marketing Research Aug 2010

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  • 1.
    • Marketing Research:
    • Select Secondary Research Sources
    • (August 2010)
    • Joseph Kennedy
    • Research Librarian
    • Law & Business
  • 2. Objectives
    • By the end of this session, you will:
    • Be familiar with the “Research Triangle” framework when doing market research
    • Have increase your knowledge of relevant databases
    • Know where to get additional assistance for your research projects
  • 3. Research Triangle Country and Demographic Resources Company Resources Industry Resources ? Where can you locate information for the 3 categories of the Triangle?
  • 4. Research Triangle Country and Demographic Resources Company Resources Industry Resources Associations Contacts Data Industry Classifications News Research/Analyst Reports Scholarly Publications Trade Publications Business Research Triangle developed by Ruth Pagell
  • 5. Case Study
    • Potential Investor would like to bring a new chocolate brand into Singapore and has asked for market research to see if it is wise for him or her to pursue this business opportunity.
  • 6. Getting Started
  • 7. Question 1
    • How Do I Find Industry Information and Company Information within that Industry using MarketLine?
  • 8. Locating Marketline
  • 9. Database Description
  • 10. Authentication
  • 11. Question 1a
  • 12. Q1a: Finding an Industry
  • 13. Q1a: Refining by Geography: Singapore
  • 14. Q1a: Refining by Country
  • 15. Q1a: Finding the Industry Profile Report
  • 16. Q1a: Definition of Market
  • 17. Q1b: Five Forces Analysis
  • 18. Q1c: Refine Industry to Food
  • 19. Q1c: Further Refine Industry to Confectionery
  • 20. Q1c: Revenue of Companies
  • 21. Q1d: Stock Exchange
  • 22. Q1e: Company Profile
  • 23. Q1e:Distribution of Third-party Brands
  • 24. Q1f: Competitors
  • 25. Question 2
    • How Do I Find Consumer Market Data Using GMID (Global Market Information Database)?
  • 26. Locating the Database
  • 27. Database Description
  • 28. Logging In
  • 29. GMID Homepage
  • 30. Question 2a: Expand Menu Category
  • 31. Q2a: Expand Menu Category
  • 32. Q2a: Expand Menu Category: Adding a Country
  • 33. Q2a: Statistics on Market Size
  • 34. Q2a: Statistics on Market Size
  • 35. Q2b: Selecting Forecast
  • 36. Q2b: Market Forecast
  • 37. Q2c: Selecting Countries to Compare
  • 38. Q2c: Countries in Local Currency
  • 39. Q2c: Comparing Y-O-Y Growth
  • 40. Q2d: Country Reports
  • 41. Q2d: Chocolate Confectionery – Singapore Report
  • 42. Q2d: Chocolate with Toys
  • 43. Q2e: Locate Sector Data
  • 44. Q2e: Sector Forecast
  • 45. Question 3
    • How Do I Locate Scholarly Articles in Business Source Premier , One of our Databases ?
  • 46. Business Source Premier
  • 47. Business Source Premier
  • 48. Click on Help (?) for Improved Searching
  • 49. Help (?) Screen Options
  • 50. Q3a: Possible Search Syntax
  • 51. Q3b: Results List
  • 52. Q3b: Subject Terms Provided by Business Source Premier
  • 53. Q3b: Results List from Subject Search
  • 54. Question 4
    • How Do I Find News Articles Relating to an Industry in Factiva?
  • 55. Factiva
  • 56.  
  • 57. Q4a: Industry Name
  • 58. Q4b: Recent Articles Type “Singapore” in “Find a Region” field and then click on “Singapore” when it appears; “Run Search”
  • 59. Q4a: Articles on Petra Foods Ltd
  • 60. Q4a: Sample Article
  • 61. Question 5
    • How Do I Find Singapore Demographic Statistics using GMID?
  • 62. Q5a: Disposable Income
  • 63. Q5a: Disposable Income
  • 64. Q5a: Disposable Income
  • 65. Q5a: Disposable Income
  • 66. Q5a: Disposable Income
  • 67. Q5b: Disposable Income Actual
  • 68. Q5c: Disposable Income Per Capita
  • 69. View Definitions for More Detail
  • 70. Q5d: Population Estimates
  • 71. Q5d: 19 Year Olds - Population Estimates
  • 72. Q5d: 19 Year Olds - Population Estimates
  • 73. Q5d: 19 Year Olds - Population Estimates for Singapore TIP To quickly view all Asia Pacific countries: Right mouse click on “Asia Pacific” and “Expand to view” “All levels” Or Type “Singapore” in “Find Geography” field
  • 74. Q5d: 19 Year Olds - Population Estimates for Singapore
  • 75. Q5d: 19 Year Olds - Population Estimates for Singapore
  • 76. Q5d: 19 Year Olds - Population Estimates for Singapore Expand “Growth” and select “Year-on-year growth %” And Expand “Change Time Series” to select “By year”. Choose 2009, 2010, 2011 and 2012
  • 77. Q5e: 19 Year Olds - Population Forcasted Increase
  • 78.
    • Q & A
  • 79. Summary of Key Databases for Company/Industry Information
  • 80.
    • These PowerPoint slides will be made available under “Training Materials” on the Library PYXIS page
    • Information Service Centre, Level 3
      • 12pm to 6pm [walk-in]
    • Telephone: 6828 0355
    • Email: [email_address]
    • Email us for a Research Consultation
    Contact Us