Agenda<br />I.	FHTM OverviewII.	Advertising TrendsIII.	Traditional Customer Retention ModelIV.	FHTM Customer Retention Mod...
Fortune Hi-Tech Marketing Highlights<br />• Founded in January, 2001<br />• Headquartered in Lexington, Kentucky<br />• An...
Advertising Trends<br />TV, Radio, Print Media Advertising<br />2009 Decrease $11.6 billion (9%)<br />Nielsen<br />Social ...
 Most costly & least effective
 Unrelated interruption for the consumer
 XM Radio, Tivo, DVR technology
 No measurable ROI
 Most costly & least effective
 Unrelated interruption for the consumer
 XM Radio, Tivo, DVR technology
 Measurable ROI
 Less costly & somewhat more effective
 Permission-based marketing
 Relationship building</li></li></ul><li>From Wikipedia, the free encyclopedia<br />Jump to: navigation, search<br />Custo...
Traditional Customer Retention Model<br />Communications Industry<br />Radio Shack<br />Best Buy<br />T-Mobile Kiosk<br />...
Earn up to 25%<br />Residual Income <br />On bills paid<br />
Home Security<br />Identity Theft<br />Pre-Paid Legal<br />Travel<br />Prescription Drugs<br />Home Phone<br />Auto Club<b...
Agenda<br />I.	FHTM OverviewII.	Advertising TrendsIII.	Traditional Customer Retention ModelIV.	FHTM Customer Retention Mod...
Why Our Model is Different<br />“I would rather earn 1% of 100 people's efforts than 100% of my own efforts.”<br /> John D...
What’s Your Plan B?<br />“The most successful people are those who are good at plan B.” <br /> Professor James A. Yorke, M...
You do 2 things:<br />1. Directly gather 10 loyal customers.<br /> 2. Directly identify a few managers <br />     who will...
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Fhtm 2010

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  • Pepsi spent over 30 Million on Super Bowl ads last year. They’re scaling back a little this coming weekend to…. 0!
  • Change is what we are capitalizing on in a big way. Just look at the changes around all of us today. It took Radio 38 years to reach 50 million users, TV – 15, It only took 4 years for the Internet to hit 50 Million. Face book added 100 Million users in 9 Months!
  • Transcript of "Fhtm 2010"

    1. 1.
    2. 2. Agenda<br />I. FHTM OverviewII. Advertising TrendsIII. Traditional Customer Retention ModelIV. FHTM Customer Retention ModelV. Pay Plan OverviewVI. Next Steps<br />
    3. 3. Fortune Hi-Tech Marketing Highlights<br />• Founded in January, 2001<br />• Headquartered in Lexington, Kentucky<br />• An international company<br />• 100% debt free, stockholder free<br />• 3A-1 Dunn & Bradstreet Rating <br />
    4. 4. Advertising Trends<br />TV, Radio, Print Media Advertising<br />2009 Decrease $11.6 billion (9%)<br />Nielsen<br />Social Media & Internet Advertising<br />Increased $6.2 billion (12.6%)<br />PublicisZenithOptimedia Group<br /><ul><li> No measurable ROI
    5. 5. Most costly & least effective
    6. 6. Unrelated interruption for the consumer
    7. 7. XM Radio, Tivo, DVR technology
    8. 8. No measurable ROI
    9. 9. Most costly & least effective
    10. 10. Unrelated interruption for the consumer
    11. 11. XM Radio, Tivo, DVR technology
    12. 12. Measurable ROI
    13. 13. Less costly & somewhat more effective
    14. 14. Permission-based marketing
    15. 15. Relationship building</li></li></ul><li>From Wikipedia, the free encyclopedia<br />Jump to: navigation, search<br />Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. <br />Source<br />"Leading on the Edge of Chaos", Emmett C. Murphy and Mark A. Murphy<br />
    16. 16. Traditional Customer Retention Model<br />Communications Industry<br />Radio Shack<br />Best Buy<br />T-Mobile Kiosk<br />Verizon Wireless Franchise<br />
    17. 17. Earn up to 25%<br />Residual Income <br />On bills paid<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21. Home Security<br />Identity Theft<br />Pre-Paid Legal<br />Travel<br />Prescription Drugs<br />Home Phone<br />Auto Club<br />Retail Shopping<br />Dog & Cat Food<br />Air & Water Filters<br />Vitamins & Health<br />Beauty<br />Plus many more to come…<br />
    22. 22. Agenda<br />I. FHTM OverviewII. Advertising TrendsIII. Traditional Customer Retention ModelIV. FHTM Customer Retention ModelV. Pay Plan OverviewVI. Next Steps<br />
    23. 23. Why Our Model is Different<br />“I would rather earn 1% of 100 people's efforts than 100% of my own efforts.”<br /> John D. Rockefeller<br />
    24. 24. What’s Your Plan B?<br />“The most successful people are those who are good at plan B.” <br /> Professor James A. Yorke, Mathematician & Physics, University of Maryland<br />“Insanity is doing the same thing over and over again, expecting a different result.”<br /> Albert Einstein<br />“It's the best investment I've ever made.”<br /> Warren Buffett<br />"If I had to do it all over again, rather than build an old style type of business,<br /> I would have started building a network marketing business.“ <br /> Donald Trump<br />“We make a living by what we get, but we make a life by what we give.”<br /> Winston Churchill<br />
    25. 25. You do 2 things:<br />1. Directly gather 10 loyal customers.<br /> 2. Directly identify a few managers <br /> who will do the same.<br />
    26. 26. Manager: $299.00<br />-Willable <br />-Sellable <br />-Trustable Asset<br />
    27. 27. Ray<br />Deb<br />3 Customers*<br />3 Customers*<br />3 Customers*<br />Manager’s start with 3 customers<br />Then add 7 more customers<br />Manager<br />1st Level<br />Steve<br />$300.00<br />QSB<br />For You!<br />2nd Level<br />* Products and services must be sold and activated within 60 days of Manager’s start date.<br />
    28. 28. $200<br />$200<br />$200<br />Regional<br />Paul<br />Mary<br />Peter<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />$100<br />Paid to Unlimited Levels!<br />Regional Manager<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />
    29. 29. $250<br />$250<br />$250<br />Regional <br />Paul<br />Mary<br />Peter<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />$150<br />Paid to Unlimited Levels!<br />6+ Reps enter Regional Code<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />
    30. 30. $300<br />$300<br />$300<br />Regional<br />Paul<br />Mary<br />Peter<br />1 %<br />1 %<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />1 %<br />1 %<br />1 %<br />1 %<br />1 %<br />Paid to Unlimited Levels!<br />16+ Reps Enter Regional Code <br />1<br />2<br />3<br />4<br />Residual Doubles<br />5<br />6<br />7<br />8<br />10-1/2%<br />
    31. 31. TRAVEL<br />LEADERSHIP <br />PROGRAM<br />
    32. 32. Power of Residual<br />Manager<br />1 <br />Level<br />Bills Paid<br />30<br />65,610 bills x $25 average =<br />90<br /> 2<br />(based on 5% residual)<br />$82,012.00 per month<br />$1,650,000 Revenue to Affiliates per month<br /> 3<br />27<br />270<br /> 4<br />81<br />810<br />• 10% success is over $8,200<br /> per month<br /> 5<br />243<br />2,430<br /> 6<br />729<br />7,290<br /> 7<br />2,187<br />21,870<br />8<br />6,561<br />65,610<br />* Percentages may vary depending on product mix<br />• Illustrates the potential power of mathematical growth but<br /> does not represent actual results.<br />
    33. 33. Steps to Success<br />Revenue<br />Sharing<br />$100<br />$15<br />$15<br />$15<br />$15<br />$15<br />$15<br />$15<br />$300<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$200<br />$420<br />$320<br />$320<br />$320<br />$320<br />$320<br />$320<br />$320<br />$480<br />$380<br />$380<br />$380<br />$380<br />$380<br />$380<br />$380<br />MGR<br />RSM<br />ESM<br />NSM<br />Every 4 Months!<br />PRESIDENT’S POOL<br />Platinum Car Program!<br />
    34. 34. $10,000/day for 31 days = $310,000<br />How much does a penny/day doubling for 31 days = ?<br />$10,737,418.00<br /> 1 new business owner per month<br />Exponential Growth<br />
    35. 35. Getting Started<br />Start Your Business<br />$299.00<br />Office Assistant <br /> $24.95<br />1<br />Amusement Pack<br />2<br /> $24.95<br />Roadside Auto Club<br />3<br /> $15.95<br />Total<br /> $65.85<br />Amusement Pack<br /> - $25.95<br />MONTHLY OVERHEAD<br /> $39.90<br />

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