INTRODUCTIONTO THEEVALUATION:CONVENTIONSLESSON OBJECTIVES: TO UNDERSTAND THEFORMAT AND REQUIREMENTS OF THE EVALUATION.TO BE ABLE TO EXPLAIN YOUR USE OF MEDIACONVENTIONS.
EVALUATION• In what ways does your media product use, develop or challenge forms and conventions of real media products?• How effective is the combination of your main product and ancillary texts?• What have you learned from your audience feedback?• How did you use media technologies in the construction and research, planning and evaluation stages?Choose one of the four questions above and mind-map howyou would approach it.
ASSESSMENT CRITERIATo achieve a Level 4 (16–20 marks):There is excellent skill in the use of digital technology or ICT in theevaluation.There is excellent understanding of the forms and conventionsused in the productions.There is excellent understanding of the role and use of new mediain various stages of the production.There is excellent understanding of the combination of mainproduct and ancillary texts.There is excellent understanding of the significance of audiencefeedback.There is excellent skill in choice of form in which to present theevaluation.There is excellent ability to communicate.
ASSESSMENTThe evaluation is assessed on:Your use of ICT and digital technology.The understanding you show of each question.Your use of suitable formats to present your answers.Your communication skills.
EXAMINER’S ADVICERead through the examiner’s feedback and pick out whatthey identify as being effective, and what they identify as notworking.
EXAMINER’S ADVICE EFFECTIVE INEFFECTIVE EVALUATION EVALUATION Using interesting Essay style answers. and appropriate Unedited videos. presentation methods. Prezi used pointlessly. Extremely detailed responses. Listing technology. Using range of No commentary on methods. audience feedback.
HOW TO DO WELLAnswer all four questions.Use a range of presentation methods.Make appropriate use of different technologies.Include detailed discussion of each question.
1: CONVENTIONSIn what ways does your media product use, develop or challengeforms and conventions of real media products?What are the conventions of the products you produced?Consider your main and ancillary products.What conventions did you use?Identify specific examples from your product.
1: CONVENTIONSTo answer this question you need to:• Identify the conventions of your products• Identify specific examples of the conventions you have used in your production work• Explained the effect of your use of conventionsPresenting your work:• Annotations of existing products• Powerpoint/popplet/glogster/mind-map• Annotated/audio commentary version of your products• Powerpoint etc.
AUDIENCE FEEDBACKYou need to begin getting audience feedback on yourfinished products. This should include a survey, wallwisher,use of social media, and video/audio focus group interviews.You will need to set up your audience research now.What do you need to find out?How will you do this?What questions could you ask?
LESSON TASKS1. Create audience feedback survey and upload to blog.2. Create wallwisher.3. Use social media to get feedback4. Begin working on Question 1 explaining your use of conventions.