Foundation portfolio – improvement and evaluation

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Foundation portfolio – improvement and evaluation

  1. 1. Foundation Portfolio – Improvement and evaluation<br />Lesson Objectives: To identify targets to complete/improve your coursework. To understand how to produce a successful evaluation.<br />
  2. 2. Deadline<br />The final deadline for all coursework to be completed and handed in is 7/4/11. After this your work will be assessed and the grades sent for moderation.<br />This gives you 6 weeks to complete the following tasks:<br />Complete/improve your coursework (Research and Planning, and Production)<br />Get audience feedback on your product.<br />Complete your evaluation.<br />
  3. 3. Complete/Improve Coursework<br />Look at the comments on your Research and Planning and your Production.<br />Make any improvements.<br />
  4. 4. Get Audience Feedback<br />Once you have completed your product you will need to get audience feedback on it. <br />You can do this by creating a questionnaire on surveymonkey.com.<br />You could also do a focus group with members of your target audience.<br />
  5. 5. Evaluation<br />Complete your evaluation.<br />The deadline for your first draft of the evaluation is the 25th of March.<br />Your evaluation is worth 20 marks. This is the difference between 2 grades.<br />
  6. 6. Evaluation<br />You can complete your evaluation as either a blog entry or a powerpoint.<br />The recommended format is a blog entry.<br />In your evaluation you must answer 7 set questions.<br />
  7. 7. Evaluation<br />The exam board say ‘candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources.’<br />This means in order to achieve a Level 4 (A) you must make effective use of the format you use for your evaluation. Make sure you include lots of images, links, and where relevant video. It is not just a written evaluation, and you are assessed on your use of electronic media.<br />
  8. 8. Evaluation<br />Your evaluation must include some audience feedback on your finished product.<br />This can take the form of your questionnaire results, results of your focus group.<br />
  9. 9. Evaluation – Assessment Criteria<br />Level 4 16–20 marks <br />Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. <br />Excellent ability to refer to the choices made and outcomes. <br />Excellent understanding of their development from preliminary to full task. <br /> <br />Excellent ability to communicate. <br /> <br />Excellent skill in the use of digital technology or ICT in the evaluation <br />
  10. 10. Evaluation Questions <br />Your evaluation must address the following questions:<br /> In what ways does your media product use, develop or challenge forms and conventions of real media products? <br />How does your media product represent particular social groups?  <br />What kind of media institution might distribute your media product and why? <br />Who would be the audience for your media product? <br />How did you attract/address your audience? <br />What have you learnt about technologies from the process of constructing this product? <br />Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <br />
  11. 11. Improving Research and Planning<br />Make sure you have summarised your research into similar magazines, and your research into your target audience.<br />Production plan<br />Focus group – now would be a good time to do a focus group, or create a questionnaire to get some feedback from your target audience on the first draft of your magazine.<br />Presentation – make sure all blog entries have clear and relevant headings, and all links work. Make sure any work that relates to the preliminary task is clearly labelled.<br />Make sure all entries are accessible on the blog. Avoid linking to work – embed, copy and paste, upload as an image instead.<br />
  12. 12. Improving Production<br />Front covers – date, price.<br />Contents pages – image of front cover<br />Double page spread – page numbers<br />
  13. 13. General Points<br />Upload images of your original pictures to your blog. If there are additional images you took but did not use upload them as well.<br />Make sure the front cover and contents page of the school magazine you completed for the preliminary task are on the blog and clearly labelled.<br />
  14. 14. Where are you now?<br />Look at the grade boundaries for your coursework on the next slide in relation to the mark you have currently achieved.<br />There are 20 more marks available for your evaluation, plus additional marks you receive for any improvements you make to Research and Planning, or your product.<br />Don’t forget that your AS coursework is worth 25% of your total A Level. The more marks you get now the easier it will be do well at A2.<br />
  15. 15. Grade Boundaries<br />

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