AUDIENCEEVALUATIONLESSON OBJECTIVES: TO BE ABLE TO EVALUATEHOW YOUR COURSEWORK PRODUCT APPEALS TOTHE TARGET AUDIENCE.
BULLET POINT ANSWERSTO THE 2 QUESTIONS WHO IS YOUR TARGET HOW DID YOU APPEAL AUDIENCE? TO THE TARGET AUDIENCE? Demographics: age, gender, Content, bands, ethnicity, social mode of address, class. colours, fonts, images, etc. Psychographics: Interests, lifestyle
4) WHO WOULD BE THE AUDIENCEFOR YOUR MEDIA PRODUCT?Explain what research you did to find out about who yourtarget audience is, e.g. questionnaires, research into similarmagazines.Explain the key things you found out.Outline your target audience – try to make this as visual aspossible using images, video, etc.
5) HOW DID YOU ATTRACT/ADDRESSYOUR AUDIENCE?Explain how you appealed to the target audience you identifyin question 4.Annotate/highlight/explain key elements from your product.You may want to think about the content of the magazine andarticles, use of images, fonts, colours, and mode of address.Use specific examplesBe creative in your presentation.
1) Conventions Identify the conventions of layout, design, mode of address in your genre of magazine and label on your own product. Explain the effect of key conventions.2) Representation How are people typically represented in similar music magazines? Analyse how you have represented gender, age, etc. through language, images, etc.3) Institutions What company would distribute your product? What type of company are they? Why would they distribute your product?4) Who is your target audience? Explain key findings of research into audience. Who are your target audience in terms of gender, age, interests?5) How have you appealed to the target Explain how you appealed to this targetaudience? audience through the content of your magazine and the design. Consider the mode of address of your product. Evaluation resources on the department blog mediastudiesnwcc.blogspot.com
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