INSTITUTIONSLESSON OBJECTIVES: TO BE ABLE TOEXPLAIN WHICH MEDIA INSTITUTIONSWOULD DISTRIBUTE YOUR PRODUCT.
WHAT KIND OF MEDIAINSTITUTION MIGHT DISTRIBUTEYOUR MEDIA PRODUCT ANDWHY?What information do you already know that will help you to answerthis question?
INSTITUTIONSIn order to answer this question you will need to:• Identify a company that publishes a similar magazine to yours (e.g. IPC Media, Bauer Publishing).• Identify what other products they produce.• Consider what different audiences they appeal to.• Explain what audience your product would appeal to.• Consider how the magazine brand is used across different media (e.g. NME Radio, website, etc.).• Research the ownership of the company.
WAYS TO PRESENTYOUR ANSWERMoodboard/mind-map of other magazines produced by thecompany identifying different target audiences.Explanation of target audience appealed to by your magazinewith reference to similar magazine produced by the company.Examples of opportunities to use different media, e.g. radiostation, website, TV channel, etc. with reference to existingexamples.Mind-map of ownership structure of company – what companiesthey own/are owned by, other companies within the sameconglomerate.Remember you need to use a range of media and presentationalmethods in your evaluation. Your evaluation is not a writtenessay, and needs to be as visual as possible.
EVALUATION 1-31: Conventions 2: Representation 3: InstitutionsHow have you used How have you represented What media institutionconventions in your different social groups in would distribute yourmagazine? your magazine? product?Identify the conventions of How are social groups What company produces asimilar music magazines in such as gender, age, magazine similar to yours?relation to layout, design, ethnicity typicallycontent, mode of address represented in magazines How does that magazine fitby annotating an existing of your genre? in with the other magazinesmagazine. produced? How are the Explain how you have company able to target aCompare your completed represented people range of differentmagazine to an existing through the use of images, audiences by producingmagazine identifying the mise-en-scene, language, different genres ofconventions you have colour, fonts, etc. magazine (productused. differentiation)?