Advanced portfolio week 5

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Advanced portfolio week 5

  1. 1. ADVANCEDPORTFOLIOWEEK 5OBJECTIVES: TO COMPLETE RESEARCHFOR THE ADVANCED PORTFOLIO.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  2. 2. WHAT YOU SHOULDHAVE DONE NOW…• Timeline• Analysis of 3 similar products for your main task• Summary of research into similar products• Analysis of 2 similar products for first ancillary task• Questionnaire• Social network-based audience researchAll resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  3. 3. WHAT YOU NEED TODO THIS WEEK…• Analysis of 2 similar products for the second ancillary task• Summary of research into ancillary products• Research into media institutions• Audience researchAll resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  4. 4. ANCILLARY ANALYSISAnalyse two products for the second ancillary task.You need to focus on the effect offonts, layout, colour, image, mise-en-scene, language, andidentify conventions.Annotate the products you are analysing. Try to present yourresearch in different formats.Ancillary Products:Music Video – digipak; magazine advert for digipak.Film Trailer – poster; film magazine cover.Local Newspaper – billboard poster; two website pages.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  5. 5. SUMMARY OFANCILLARY RESEARCHSummarise what you found out from your research intoancillary products.What are the conventions of the product?What are the conventions of the genre?All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  6. 6. RESEARCH INTOINSTITUTIONSYou will need to find out about the type of media institutionswhich produce products like yours.Look back at the products you have analysed and find outwhich companies produced them.Research these companies finding out about examples ofsimilar products they have produced, and the ownershipstructure.Summarise your findings.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  7. 7. AUDIENCE RESEARCHYou need to find out about who your target audience are, what theirexpectations are, and how you can appeal to them.As well as a questionnaire you need to complete a range of audienceresearch activities. These could include:• focus group• interviews• message boards (create your own and posting questions on relevant message boards)• use of internet/social networking sites• use of your blogYou will need to summarise your findings from your research andexplain how this will help you.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  8. 8. EFFECTIVERESEARCHRemember you need to be clear on the purpose of yourresearch, and this needs to be evident in the work you do.You need to find out how to create a conventional productthat will appeal successfully to a specific target audience.You also need to present your work in a variety of formats.These can include mind-maps, moodboards, presentations, video, and audio.Useful resources:Poplet, glogster, wallwisher, sliderocket, Prezi, YouTube.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  9. 9. HOMEWORKAnalyse how a package of products for your brief linktogether. Consider how brand identity is created across thedifferent products – consider the use of costume, fontstyles, dialogue, colours, images.Present your findings visually.All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com
  10. 10. YOUR PROGRESSWhat tasks have you completed?What do you need to do?All resources for the Advanced Portfolio are on thedepartment blog mediastudiesnwcc.blogspot.com

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