ADVANCEDPORTFOLIOWEEK 4ALL RESOURCES ARE ON THE BLOGMEDIASTUDIESNWCC.BLOGSPOT.COMADVANCED PORTFOLIO 2012-13
AUDIENCE RESEARCHYou will need to conduct research into your target audience.You should find out: demographics – who your target audience are psychographics – what their interests are genre – what do they expect in your product? appeal – how can you appeal to them?The purpose of your audience research is to be able toconstruct a product that will appeal effectively to a specifictarget audience.
AUDIENCE RESEARCHPreliminary QuestionnaireFocus groupInterviewsMessage BoardsBlogSocial networking sitesBy the end of this week you should have completed anddistributed a questionnaire and planned your other audienceresearch activities.
SUMMARY OF GENRERESEARCHYou should all have completed your analysis of three similarproducts.You now need to summarise what you found out.What are the conventions of the form (e.g. music video)?What are the conventions of the genre?Think about how you present this information. You couldproduce a mind-map, a video, powerpoint, etc. Considerusing spicynodes, or other resources on the handout.
RESEARCH SUMMARY TRAILER MUSIC VIDEO Conventions of Conventions of trailer music videos. Conventions of genre – narrative, Conventions of characters, settings, music genre. iconography, technical elements
RESEARCH INTOANCILLARY TASKSYou will need to analyse similar products to the one you willproduce for your ancillary task (poster, magazine cover,advert, etc.).Analyse these products in relation to key areas of print media(font, layout, colour, image, language, mode of address) andconventions.You should analyse two each for both ancillary tasks.
HOMEWORKUse internet/social network platforms to get informationabout how your audience perceive your genre.Consider using wallwisher and then linking to your wallusing twitter, facebook, etc.Summarise the key things you find out, and explain how youused technology.Due Friday.
WEEK 4 TARGETSEnsure all main tasks analysis work is completed.Complete and distribute questionnaire.Plan other audience research tasks.Summarise findings of research into main task products.Analyse two similar products for first ancillary task.Homework 3 – audience research activity.All work should be completed and uploaded to your blog byFriday.All resources are on the blog mediastudiesnwcc.blogspot.com Advanced Portfolio 2012-13