Coursework Deadlines21st of October – Research into similar products to be completed.16th of December – Deadline for Research and Planning.10th of February – Initial versions of coursework products to be completed.30th of March – Final deadline for the Advanced Portfolio.You will need to set up an individual blog for your coursework. Therecommended site is blogger. Don’t forget your log in details.Blog address:All resources for the Advanced Production will be placed onthe Media Department A Level blog.Mediastudiesnwcc.blogspot.comLinks to exemplar student blogs are also available throughthe blog.Coursework drop-in sessions are available every lunchtime,and after school Tuesday-Thursday in the new Media room.
The Advanced Portfolio is worth 50% of your marks for A2 Media Studies, and 25% of yourfinal A Level grade. You have the choice from the following coursework briefs:Brief 1A promotion package for the release of an album, to include a music promo video, together with: a cover for its release as part of a digipak (CD/DVD package); a magazine advertisement for the digipak (CD/DVD package).Brief 2A promotion package for a new film, to include a teaser trailer, together with: a film magazine front cover, featuring the film; a poster for the film.Brief 4A promotion package for a new computer/video game, to include two TV advertisements, together with: the cover of the game’s package; a magazine advertisement for the game.Brief 5A promotion package for a new soap opera, to include a TV trailer, together with: a listings magazine front cover featuring the new soap; a poster for the soap.Brief 6A selection of materials related to an original children’s TV drama, to include the title sequence to the TVprogramme, together with: the front cover to a magazine for the series; a DVD cover for the series;Brief 10A short film in its entirety, lasting approximately five minutes, which may be live action or animated or acombination of both, together with two of the following three options: a poster for the film; a film magazine review page featuring the film.All material for all tasks to be produced by the candidates with the exception ofacknowledged non-original sound or image material used in a limited way in video/radiowork. For music video, permission should be sought from the artist for use of the audiotrack.You may complete the main task as a group, however you will need to complete the twoancillary tasks individually.Research and PlanningThe Research and Planning is worth 20% of your total marks for the Advanced Portfolio. Toachieve a Level 4 (A) you will need to: Conduct excellent research into similar products and the target audience Show excellent organisation of actors, props, locations, costumes, etc. Produce excellent planning (shotlists, storyboards, scripts, drafts, layouts) Demonstrate excellent time management Make excellent use of ICT and digital technology
Have excellent presentation of research and planning Show excellent communication skillsYou will need to set up a blog for your coursework. If you are working in a group you willneed to set up individual blogs to present your work. It is expected that you produce yourresearch individually.Your mark for the Research and Planning is partly based on your use of the blog format. Tryto include videos, images, links, surveys, etc. to show you have made creative use of theblog.Tips on how to do well: Use a broad range of research methods Identify your target audience clearly at the start of your project Use audience research throughout your project (i.e. get feedback from your target audience during planning stages) Demonstrate a range of planning activities Produce detailed textual analysis of similar products (don’t just describe the products, analyse the effects, discuss connotations, appeal to audience, link to institutions where relevant) Update your blog regularly Make creative use of your blog – you are assessed on your use of ICT and digital technology (embed videos, documents, include links to relevant webpages, images, etc.)Audience ResearchProduce a questionnaire to find out who your target audience is (the demographic), whattheir interests are (the psychographic), and how to make your product appealing to them.Internet research – some information about the audience for certain media products isavailable on the internet.Focus group – interview a group (or individuals) who are the target audience for yourproduct. Show them extracts from similar products and ask them to explain what they likeabout them. You could also discuss your ideas for your product and get some feedback.Filming the focus group and embedding the video on the blog will help you achieve highermarks. It is a good idea to complete the focus group when you have begun to plan yourown products so you can get feedback on your ideas from your target audience.Summarise the findings of each piece of audience research you do and explain how it willhelp you to produce a successful product.Research into similar productsResearch into similar products – you will need to analyse at least 3 examples each of similarproducts for your main task, and ancillary tasks.
Print Based Media Audiovisual Media Layout Camerawork Font Editing Colours Sound Image (shot type, mise-en-scene) Mise-en-scene Language Narrative Representation Representation Conventions ConventionsIn your research into similar products remember to use specific examples from the text youare analysing, and explain the effect of the example. You need to ensure your work isanalytical rather than descriptive in order to achieve a Level 4. Try to use images from thetexts you analyse, and link to or embed the videos/print products you are discussing.Your research into similar products for your main and ancillary tasks should be completedand uploaded to your blog by Friday, 21st of October.PlanningYou need to produce planning for both your main and ancillary tasks.Print Based Media Audiovisual Media Draft of layout Outline (plot, characters) Sample fonts and colour schemes Script Drafts of text Storyboard Planning for photography Shotlists Draftwork showing progress of use of imagesYou should also produce a Production Plan. This should include: Production activities and dates Locations Costume and props Equipment PersonnelYou will also need to complete a risk assessment for your production work where relevant.The PitchCreate a pitch for your products. The pitch should contain the following information: A summary of what you found out about the conventions of the type of products you are producing A summary of what you found out about your target audience
A description of your ideas for your product An explanation of why your products will be successful Draft/sample materialYou should use your pitch as a way of obtaining further audience feedback on your ideas foryour product.The deadline for your Research and Planning is Friday, 16th of December. This work will beassessed and a mark placed on GO.ConstructionYour coursework products are worth 60% of your marks for the Advanced Portfolio. Youreceive 40 marks for your main task, and 10 marks each for the two ancillary tasks.The criteria to achieve a Level 4 are:Film/Television/VideoThe candidate is expected to demonstrate excellence in the creative use of most of thefollowing technical skills: shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects recording and editing sound with images appropriately. Where a candidate has worked in a group, an excellent contribution to construction is evident.PrintThe candidate is expected to demonstrate excellence in the creative use of most of thefollowing technical skills: awareness of conventions of layout and page design awareness of the need for variety in fonts and text size accurate use of language and register the appropriate use of ICT for the task set appropriate integration of illustration and text framing a shot, using a variety of shot distances as appropriate shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting manipulating photographs as appropriate, including cropping and resizing. Where a candidate has worked in a group, an excellent contribution to construction is evident.
Remember you are producing a package of products so try to create links across all three,through the use of similar colours, fonts, images, etc. With film work think carefully aboutyour use of mise-en-scene – location, costumes, props, lighting. Remember to use a tripod.Frame your shots thoughtfully to ensure they are effective. Make sure the sound quality ofyour recording is of a good standard.With print work make sure you plan your photographs carefully. Think about how your useof layout, fonts, colours, and images relates to the genre and target audience.The deadline for the first completed drafts/cuts of your products is Friday the 10th ofFebruary. You will receive feedback and targets to improve. You will then have until the30th of March to complete final improvements.EvaluationThe Evaluation is worth 20% of your final mark for the Advanced Portfolio. The criteria toachieve a Level 4 are: There is excellent skill in the use of digital technology or ICT in the evaluation. There is excellent understanding of the forms and conventions used in the productions. There is excellent understanding of the role and use of new media in various stages of the production. There is excellent understanding of the combination of main product and ancillary texts. There is excellent understanding of the significance of audience feedback. There is excellent skill in choice of form in which to present the evaluation. There is excellent ability to communicate.You should present your evaluation as a blog entry. You are marked on how you use theblog format. Try to use the format in a creative way, e.g. through combining text, images,videos, links, audio, etc.Audience FeedbackBefore you begin your evaluation you will need to get feedback from your target audienceon what they think about your products. You could use a questionnaire and/or a focusgroup to do this.The QuestionsYou will need to address the following four questions in your evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?Conventions In this section you need to identify the conventions of the media formsyou have produced. Include links to videos, and images to support the points you make. You will need to explain whether you followed conventions or broke them. You maywant to think about conventions in relation to elements such as camerawork, editing, andmise-en-scene (particularly choice of settings, costume, and props). In your discussionexplain why you followed or broke conventions, and what your intended effect on theaudience was. Stills or video clips from your own production should be used to support thepoints you make. You may also want to discuss your use of conventions in relation to the ancillaryproducts.Combination of Main and Ancillary Tasks Consider how the three productsare integrated – is there continuity in use of images, colours, fonts, etc.? What effect doesthis have? Have you created a brand identity for your product? Your package of products is intended to market a specific product (e.g. an album,film, etc.). How effectively does the package market the products? Consider the use of different media and how this may help you appeal to your targetaudience. Discuss where your print adverts would be placed and why, and consider whereyour video product would be seen. Links to relevant websites or scanned images could beused to support the points you make. A comparison of your package to a similarpromotional package may be useful.Audience Feedback Discuss the findings of your audience feedback. Try to becreative in how you present this. Consider filming a focus group, scanning in completedquestionnaires, and producing graphs. You should discuss how effectively you have appealed to your target audience basedon the feedback you have received. Consider the strengths and weaknesses of your productidentified by audience feedback.Technologies You will need to evaluate your use of media technologies throughoutyour coursework. How useful was the blog format? What were the strengths andweaknesses? Did using the blog allow you to conduct your research and planning moreeffectively? How important was the internet to your research? Discuss your use of video equipment and editing software – evaluate the process ofusing these technologies. You may want to include screen grabs to show how you usedprogrammes to produce your work, and what the technology allowed you to do.The final deadline for your coursework is Friday, the 30 th of March. All work must becompleted and uploaded to the blog by that date. Your work will be assessed, your markwill be recorded on GO and sent to the exam board.