Disney case study

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Disney case study

  1. 1. Lesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  2. 2. What key terms are defined below?1) A large parent company.2) When the market is dominated by a small number of companies.3) When a company produces a range of different types of media.4) A smaller company owned by a parent company.5) The process where over time a smaller number of companies control most media outlets.6) A conglomerate uses two or more of its subsidiaries to create linked products which promote each other.7) Film revenue from everything apart from theatrical box office, e.g. DVD sales, merchandise.8) Marketing which relies on members of the audience passing the message on through online media.9) Different types of media coming together.10) The time periods between a film’s theatrical, DVD, and television release.Lesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  3. 3. You need to have a range of specific examples to explain how Disney operate in relation to the following key areas: • Media Ownership • Technology • MarketingLesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  4. 4. • Concentration of media ownership and the US film industry• Ownership structure of Disney• Synergy• Specific Examples of Disney’s use of synergy Specific Example – Explanation - ImplicationsLesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  5. 5. • Production (3D, CGI, digital cinematography)• Distribution/Consumption (3D, digital distribution, convergence)• Marketing – viral marketing, social media. Specific Example – Explanation - ImplicationsLesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  6. 6. • Viral marketing• Social media• Synergy• Marketing campaigns Specific Example – Explanation - ImplicationsLesson Objectives: To be able to identify and evaluatespecific examples from the Disney case study.
  7. 7. Media Institutions Mark Scheme • Clear argument • Factually accurate • Understanding of the film industry • Specific and detailed examples • Relevant to specific question • Reference to your own experience as a film consumer • Use of terminology
  8. 8. Media Institutions Mark Scheme • Clear argument • Factually accurate • Understanding of the film industry • Specific and detailed examples • Relevant to specific question • Reference to your own experience as a film consumer • Use of terminology
  9. 9. Essay StructureIntroductionSection One – Production TechnologySection Two – Distribution and ConsumptionSection Three – MarketingConclusion
  10. 10. Section One – Production Technology3D – why do studios like 3D? Benefits and disadvantagesto studios and audiences with reference to specificexamples. (Tron: Legacy, Pirates of the Caribbean).
  11. 11. Section Two – Distribution and Consumption3D re-issuesKeychest TechnologySecond Screen
  12. 12. Section Three – MarketingViral videos – Toy Story 3Viral marketing – Tron: Legacy websiteSocial media – Alice in Wonderland, Toy Story 3.
  13. 13. IntroductionState Argument – The development of new technologieshas created both advantages and disadvantages for thefilm industry. Online piracy has significantly damagedindustry revenue. However, new technologies offer filmproducers more effective ways of targeting audiencesand distributing their products.Introduce focus – I will explore this in relation to the filmindustry, with a particular focus on The Walt DisneyCompany.
  14. 14. ConclusionWhat are the benefits and disadvantages of newtechnology to film studios and audience?Relate this to your own experience as a consumer.

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