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<div>
                  <span class="slideshow-title" style="font-size:14px;">Gray Gamers meet Rhythm Games</span><br />
                  From: <a href="http://www.slideshare.net/jpepper" class="slideshow-author">jpepper</a>,
                  <span class="ago">6 months ago</span><br /><br />
                  <div class="slideshow-embed"><div style="width:425px;text-align:left" id="__ss_401271"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jpepper/gray-gamers-meet-rhythm-games?type=powerpoint" title="Gray Gamers meet Rhythm Games">Gray Gamers meet Rhythm Games</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=dancetown-talk-for-games-for-health-1210630564516218-8&stripped_title=gray-gamers-meet-rhythm-games" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=dancetown-talk-for-games-for-health-1210630564516218-8&stripped_title=gray-gamers-meet-rhythm-games" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/jpepper/gray-gamers-meet-rhythm-games?type=powerpoint" title="View Gray Gamers meet Rhythm Games on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/dancetown">dancetown</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/ddr">ddr</a>)</div></div></div><br /><br />
                  <div class="slideshow-description">Often dance and rhythm games are seen as exergames for younger generations.  What would it take to reorient such games for so-called \"gray gamers\" -- those gamers 50 years and older?
<br />
<br />In this session Jeff Pepper, Founder and CEO of Touchtown, a company specializing in video and computer information networks for senior communities, will discuss how they designed and built a dance-pad based fitness product for the senior market.   DanceTown is specifically aimed at older players and senior living communities.  Unique to the design is a slick web-based system for recording a player\'s performance, tracking progress over time, and creating online connections among players.  A Dancetown player (or their family or medical professional) can see at a glance how their dancing is progressing day by day, week by week and month by month.  Players can also see how their scores improve on standardized fitness measurements such as the Senior Fitness Test.</div><br /><br />
                  <a href="http://www.slideshare.net/jpepper/gray-gamers-meet-rhythm-games" class="slideshow-link">SlideShare Link</a>
                </div>

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Gray Gamers meet Rhythm Games

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Desc: Often dance and rhythm games are seen as exergames for younger generations. What would it take to reorient such games for so-called \"gray gamers\" -- those gamers 50 years and older?

In this session Jeff Pepper, Founder and CEO of Touchtown, a company specializing in video and computer information networks for senior communities, will discuss how they designed and built a dance-pad based fitness product for the senior market. DanceTown is specifically aimed at older players and senior living communities. Unique to the design is a slick web-based system for recording a player\'s performance, tracking progress over time, and creating online connections among players. A Dancetown player (or their family or medical professional) can see at a glance how their dancing is progressing day by day, week by week and month by month. Players can also see how their scores improve on standardized fitness measurements such as the Senior Fitness Test.

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Slide 1: Gray Gamers Meet Rhythm Games Jeff Pepper President and CEO Touchtown Inc. Games For Health Conference Baltimore, MD May 9, 2008 Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 2: Our Excellent Adventure Creating an Exergame Product Jeff Pepper President and CEO Touchtown Inc. Games For Health Conference Baltimore, MD May 9, 2008 Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 3: Our Excellent Adventure Creating an Exergame Product ? What were we thinking??? Why is this a problem worth solving? How did we do it? Where are we now? Did we learn anything from all this? Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 5: How This Started • Touchtown is a 9-year old technology company with substantial knowledge about seniors and the retirement industry, but no experience building games • Market: we serve 100,000 retirement home residents throughout North America, providing in-house TV, digital signage, and web portals • Challenge: could we deliver the benefits of dance pad games to older adults? • Investment: 18 months, 40+ people, 5 retirement homes, plus CMU Entertainment Technology Center people Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 7: Benefits of Exercise • Reduces risk of obesity1 • Reduces risk of heart disease1 • Reduces risk of diabetes1 • Reduces risk of hypertension1 • Reduces risk of congestive heart disease1 • Reduces risk of osteoporosis1, 3 • Improves cognition2 1. Physical activity and health: report of the Surgeon General. US Department of Health and Human Services Atlanta, GA: US Department of Health and Human Services, CDC, National Center for Chronic Disease Prevention and Health Promotion 1996. 2. Green CS, Bavelier D. Action video game modifies visual selective attention. Nature 2003;423(6939):534-7. 3. Alekel L, Clasey JL, Fehling PC, et al. Contributions of exercise, body composition, and age to bone mineral density in premenopausal women. Med Sci Sports Exerc 1995;27(11):1477-85. Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 8: Benefits of Dance • Improves proprioception and balance1 • improves cardiorespiratory endurance2 • Increases strength and endurance2 • Improves body agility and flexibility2 • Improves locomotion and agility3 • Helps with weight loss and fat loss2, 4 • Improves balance, more stable walking2, 5 1. Crotts D, Thompson B, Nahom M, Ryan S, Newton RA. Balance abilities of professional dancers on select balance tests. J Orthop Sports Phys Ther 1996;23(1):12-7. 2. Hopkins DR, Murrah B, Hoeger WW, Rhodes RC. Effect of low-impact aerobic dance on the functional fitness of elderly women. Gerontologist 1990;30(2):189-92. 3. Shigematsu R, Chang M, Yabushita N, et al. Dance-based aerobic exercise may improve indices of falling risk in older women. Age Ageing 2002;31(4):261-6. 4. Shimamoto H, Adachi Y, Takahashi M, Tanaka K. Low impact aerobic dance as a useful exercise mode for reducing body mass in mildly obese middle-aged women. Appl Human Sci 1998;17(3):109-14. 5. Verghese J. Cognitive and mobility profile of older social dancers. J Am Geriatr Soc 2006;54(8):1241-4. Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 9: Benefits of Dance Pad Games • Helps with weight loss1 • Improves attention2 • Reduces anxiety3 • Enhances thinking skills, creativity and attention3 • Improves social skills3, 4 • Improves endurance, muscle strength, rhythm4 • Encourages socialization4 1. \"Dancing video game helps kids avoid weight gain\", Yahoo! News, Yahoo!, 2007-02-01. 2. Green CS, Bavelier D. Action video game modifies visual selective attention. Nature 2003;423(6939):534-7. 3. http://seriousgamessource.com/features/feature_051906.php 4. Hoysniemi J, International survey on the Dance Dance Revolution game, Computers in Entertainment, April-June 2006 Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 10: New Research Released Last Week • 31 sedentary women aged 48 – 70 played DDR for 30 minutes twice a week • Weight loss: up to 20 lbs, average = 1 lb. The researcher, Dr. Stephanie Studenski, has lost 50 pounds! • Blood pressure: dropped up to 20 points • Acceptance: 90% enjoyed it and would recommend it to others Stephanie A. Studenski, MD, MPH, “Interactive Video Dance in Postmenopausal Women: a Pilot Intervention Trial”, American Geriatrics Society Annual Scientific Meeting Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 14: “We have an exergaming program... we just got a Wii.” Very popular in retirement communities Lots of fun, moderate exercise BUT little impact on balance, strength, bone density, fall prevention Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 22: Design Innovation: INTERGENERATIONAL PLAY • Two people can dance together at different levels of difficulty. • Scoring is normalized, enabling competition. Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 23: Design Innovation: ACCESSIBILITY Beginner (Level 1): just rocking left and right Easy (Level 2): add forward movement Pro (Level 6): comparable to higher levels in teen- oriented dance games Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 26: Design Innovation: TRACK MEDICAL OUTCOMES Each player has their own account. Access history and trends on the web! Enter assessment data. Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 31: Humana Health Services Research Center (University of Miami): •Assess feasibility of using Dancetown in the healthy senior population. •Single group, pre-post clinical trial conducted at three retirement homes. Stephanie Studenski, Professor, Department of Medicine and Staff Physician, VA Pittsburgh: •Follow-on phases of study of dance pad benefits for postmenopausal women. Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 33: • Technology: • Commercial version is complete, in use at about 20 locations throughout North America • Mass market version under development, for summer release • Distribution: • Sold in US by Exergame Fitness, in Canada by Wheels of Fitness • Also available at www.dancetown.us • Marketing to 44,000 retirement homes starting in June • Partnering with Humana’s Innovation Center, looking at high volume rollout later this year Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 35: • Our initial vision of game development: “build a game” • Initial cool idea • Collect user requirements The • Design Game • Build • Test • Deliver • Repeat Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.
Slide 36: • Our revised vision of game development: “create a sustainable business”: Promotion Pricing Packaging The Game Distribution Chrome Cultural Hardware Integration Patent and Integration Trademark Issues Copyright © 2007 by Touchtown Inc. All rights reserved. Duplication prohibited.

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